High score, please give me a SWOT analysis of the opportunities and threats of Yunnan’s ethnic cultural tourism. The more the better, please urgently! ! !

1. Advantages (Strength) of tourism development in ** District

1 Location advantage

** District is the economic, political and cultural center of ** City. The center is connected to **, **, and ** through the east line of the National Highway ** (** Expressway), and the route is connected to major domestic tourist cities through the provincial capital **. The ** area has been the main station on the ancient Silk Road in the South since ancient times. It is now the hub of the national highway **, connecting ** to the north, ** to the west to the south, and directly to ** to the west. It is becoming the logistics supply center of the leisure and vacation tourism center in Hong Kong, transporting tourists to Hong Kong, Taiwan, Hong Kong and other places, and providing the service function of a tourism distribution center.

** District is located at the juncture of the China Tourism Circle, the Southeast Asia Tourism Circle, the South Asia Tourism Circle, and the center of the Northwest Yunnan Tourism Area, the West Yunnan Tourism Area, and the Northern Myanmar Tourism Area. It is an important tourist area in the West Yunnan One of the supporting places and an important node of the high-quality tourism line in western Yunnan. Surrounded by the Three Parallel Rivers National Scenic Area, Gaoligong Mountain National Nature Reserve, Tengchong Volcano Hot Sea Tourist Area, Ruilijiang-Dayingjiang National Scenic Area, Northern Myanmar Tourist Area, Cangshan Erhai National Scenic Area and Bonan Ancient Road and other provincial-level scenic spots. At the same time, the West Yunnan Tourism Area is located at the combination of Southeast Asia, South Asia and China. It is the frontier for building the China-ASEAN Free Trade Area and realizing regional cooperation between China, India, Myanmar and Bangladesh. It is the core area for building the China-ASEAN and China-South Asia two-way tourism channels. . The location advantage is obvious and the tourism development prospects are good.

2 Natural environment advantages

The terrain of the ** area is high in the north and low in the south. There are various landform types such as high and middle mountains, middle mountains, low and middle mountains, intermountain basins, and low thermal valleys. It is a cross-section The southern section of the mountain valley. The ** area has the characteristics of a plateau mountainous western monsoon climate and is known as a "natural greenhouse". Overall, the climatic characteristics of ** District ** in ** City are neither severe cold in winter nor scorching heat in summer, making it especially suitable for carrying out various tourism projects such as vacation, sightseeing, adventure, scientific research, etc.; and the vertical and horizontal differences in climate make it suitable for various tourism projects. Provide conditions for the development of the project. Nujiang and Lancang rivers flow through the territory. There are rivers such as Jiangdong River, Shuichang River, Jinchang River, and Ganggou River. There are water bodies such as Beimiao Lake and Daida Reservoir. There are also numerous hot springs. The good hydrological environment provides good conditions for water tourism. Provide conditions for the development of the project. The ** area is rich in forestry resources and outstanding biodiversity. Gaoligong Mountain is not only a national nature reserve, but also a component of the world's biosphere reserve network. The biological components of this area are both new and old, mixed from north to south, and rich in rare, relict and endemic species. It is the center of origin of plants such as camellia, safflower camellia, and azalea in the world. It is also the "birthplace of the birth and differentiation of the ancestors of mammals" and "the bird kingdom". A paradise for pheasants and birds”, a “sanctuary for primitive flora and fauna”, etc.

On the one hand, the excellent natural environment provides abundant natural resources for the development of tourism in ** District. At the same time, this beautiful and fertile land in ** District has also given birth to a splendid history and culture, which has provided ** Cultural tours create the conditions.

3 Resource Advantages

** District’s tourism resources are of various types and types. According to the nature of tourism resources, rural tourism resources in ** District can be divided into two major categories, one is natural tourism resources, and the other is cultural tourism resources. Among the natural tourism resources are the Gaoligong Mountain-Nujiangba dry-hot valley comprehensive natural tourism landscape, Mangkuan River Beach (the first beach of the Nujiang River), Manhai River Beach, Longwang Pond, Yuquan and other rural tourism resources based on natural landscapes; There are also Gaoligong Mountain Nature Reserve, which is dominated by biological landscapes, a forest of Manglong trees, Asian giant banyan trees, Gangdang Village dragon hugging trees, Taiyuan, etc.; among the cultural tourism resources, there are the ruins of the "Puain people" , Yangyi ape-man fossil, Longwangtang Paleolithic site, Tangzigou Paleolithic site, Mangdan style resort, Lihuawu, Reclining Buddha Temple, etc. And in these numerous natural and cultural tourism, natural factors and humanistic factors are not completely separated. Many resources have the attributes of natural tourism resources and also have strong cultural heritage. The rich and diverse resources provide good opportunities for the development of tourism in ** District, and these resources in ** District have strong local characteristics, which provide conditions for the development of tourism in ** District.

4 Cultural advantages

** District is the intersection of Central Plains Han culture, Southwest minority culture, Southeast Asian culture, South Asian culture, etc., with outstanding cultural diversity characteristics, mainly reflected in National culture, multi-religious culture, Anti-Japanese War culture, Silk Road culture, etc., and have been transformed into distinctive regional cultures, such as Ailao culture, Yongchang culture, ethnic culture, educated youth culture, and celebrity culture. The diverse, original and transitional cultural environment, and the harmonious natural and humanistic background constitute the background foundation of various advantages of tourism in the ** area and the core of tourism attraction. The organic combination, mutual complementation and harmonious development of the profound traditional culture constitute the basic element of the tourism competitiveness of the **region.

2. Weakness in the development of tourism in ** area

1. Late start and slow development

2. Tourist attractions (spots) Scattered and small differences

The scenic spots in the tourist area of ??**area are relatively scattered and are less attractive to group tourists

3. Regional competition is fierce

* * District is located in the center of the premium tourism area in western Yunnan. It is an important node connecting Dali and Lijiang with Dehong and Tengchong tourist areas. Compared with the surrounding four major tourist areas, the development of tourism in ** District is relatively lagging behind. Tourism development potential is also limited. In the ever-expanding tourism market, ** District is also limiting its own market space. However, the development of tourism in ** District is limited by development history and resource conditions. The tourism industry has a low starting point and poor tourism infrastructure. Problems such as low attractiveness are prominent, external competitiveness is weak, and tourism development faces fierce competition.

4. The regional economy is backward and investment in tourism is limited

From the perspective of the entire western Yunnan where ** district is located, the western Yunnan area is one of the economically poorer areas in our province. For a long time, due to the inconvenience of transportation, the region has been in the structure of "one yuan economy" for a long time. There are no large industries to accumulate capital for regional development, fiscal revenue is meager, and most areas have long been in key national poverty alleviation areas. The opening of ** Airport and Dabao Expressway has solved the bottleneck of economic development in ** District. However, due to resource type restrictions, the development foundation of the primary industry is weak, the efficiency of the secondary industry is not high, and the development of the tertiary industry lags behind. In addition, the district Due to the existence of a large agricultural population in the region and the prominent "agriculture, rural areas and farmers" issues, the overall economic strength of the ** region is still weak, and the degree of social development and modernization is not high. The relatively backward level of economic development further restricts the investment of the government and related institutions in the tourism industry. Tourism development has long faced a shortage of funds.

3. Opportunity for tourism development in ** District

1 Coordinated development of tourism in western Yunnan

With Dehong, Tengchong, Dali, As the tourism industry in well-known brand tourist destinations such as Lijiang continues to mature, the development of tourism in western Yunnan will enter a new round of regional tourism integration areas. Regional resource integration and regional linkage development will strengthen the tourism industry in western Yunnan in ** Province. The overall marketing strength and the organic integration of tourism resources in western Yunnan will bring opportunities to the development of tourism in the ** region. From the perspective of the quantity and quality of tourism resources and the progress of tourism development, the development of tourism in ** District is far behind that of various scenic spots in western Yunnan. From the perspective of geographical location, the development of tourism in ** District is in Germany. In the cracks between Hong Kong, Tengchong, Dali, and Lijiang, relying solely on one's own development has smaller opportunities and slower development. The integration of tourism in western Yunnan will turn ** District from its current "crack" position into a distribution center for tourism in western Yunnan. The strengthening of tourism location advantages will bring new opportunities to the development of tourism in ** District. opportunity.

2 Implementation of various development policies

With the proposal of a series of relevant policies, new opportunities have been brought to the development of tourism in the ** area. These policies mainly include the following: () Western Development. The western development strategy has introduced many preferential policies that are beneficial to the development of the western region. The implementation of the western development will accelerate the economic and social development of the western region. The important position of tourism in economic development will become more and more important. At the same time, the western region will The implementation of large-scale development will further increase the possibility of people traveling and create more source markets; (2) The construction of China-ASEAN Free Trade Area. The construction of the China-ASEAN Free Trade Area will further strengthen the ** region's external exchanges, create opportunities for the development of the ** region's tourism industry to expand overseas passenger source markets, and strengthen cooperation with the ASEAN region. (3) **Provincial tourism development policy to create high-quality tourism routes in western Yunnan. The proposal and implementation of this policy will further strengthen the development of tourism in western Yunnan. As an important tourism distribution center in western Yunnan, the development of tourism in ** District will also benefit from this policy; (4) Characteristics of ** City Policies for the development of key tourism industries. ** City has made the development of specialty tourism a key industry, which has enabled the development of tourism in ** and ** District to receive relevant policy support and encouragement. The development of tourism in ** District will inevitably accelerate.

In addition, the grand strategic goals proposed by the ** Provincial Government of "building a province with a strong national culture, a strong green economy, an international corridor connecting South Asia and Southeast Asia", and "building a province with a strong tourism economy" will also be Bringing more opportunities to the development of tourism in ** District

Diversion of 3 tourist source markets

From the current tourist attractions (spots) in ** Province in western Yunnan, Judging from the source market conditions, the number of tourists pouring into these areas during the Golden Week every year is constantly growing, and the tourism capacity in these areas is also relatively large. However, in the long run, the existing tourism capacity of Lijiang, Dali, Dehong and Tengchong will continue to approach saturation, and some of these scenic spots have begun to age. This will increase the possibility of tourists choosing other tourist areas. With its location advantages, ** District has a higher chance of becoming a tourist destination. The key point at present is how ** District can continuously improve the tourism reception environment to welcome this opportunity.

4 The realization of building a moderately prosperous society in an all-round way

Building a moderately prosperous society in an all-round way will make more people rich, especially the vast rural areas. The continuous advancement of the process of building a moderately prosperous society in an all-round way will make more people wealthy. More people will have the opportunity to travel, and tourism activities will become more and more common, which will make the tourism market continue to expand, and there will be more opportunities for the development of the tourism industry in the region; at the same time, building a well-off society in an all-round way will make The vast rural areas in ** District have accelerated their development, accelerated the development of rural tourism in ** District, and further enhanced the overall strength of the tourism industry in ** District.

5 Opportunities of joining the WTO

In the past two years, my country’s accession to the WTO has expanded exchanges and cooperation with the international community. As our country’s economy fully integrates with international standards, it will help international tourism The potential expansion of the tourist source market and the increase in the total inbound demand for China will help my country's tourism enterprises and management to be further standardized and scientific; there will be more foreign capital inflows, which will help solve the problems of the upgrading and development of China's tourism industry. It also provides good opportunities for the transnational operation and development of my country's tourism enterprises; it is conducive to the opening up and expansion of my country's tourism. It brings rare opportunities for tourism development in the ** area.

IV. Challenges faced by tourism development in ** District (Treat)

1. Challenges brought by surrounding tourist attractions

From the perspective of the tourist location of ** District, there is the long-known Dali National Scenic Area to the east, Lijiang, a world cultural heritage, to the north, and Lijiang to the west. The newly developed Tengchong and Dehong, on the one hand, such a location enables the ** District to play an important distribution center and transit center in connecting these major tourist areas, which can be regarded as an advantage; at the same time, these major tourist areas The existence of scenic spots makes it more difficult to establish the tourism image of ** areas, and the expansion of the tourism market faces fierce competition. The development of the tourism industry in the ** District started amidst many strong players, and the difficulties it faces can be imagined.

2. The contradiction between development and protection

The contradiction between development and protection is a common problem in tourism development. The development of tourism in ** District also faces this problem. With the development of tourism in the region, the awareness of tourism development in some scenic spots has also been enhanced. However, many managers and developers develop scenic spots for profit-making purposes without paying attention to the protection of resources and the environment, destroying tourism resources, such as During the development of Lihuawu, an original river at the foot of the mountain was filled in and converted into a parking lot, which greatly reduced the quality of the Lihuawu scenic spot that was already short of water. On the contrary, some scenic spots lacked awareness of tourism development or development awareness. Due to the lack of funds, some cultural tourism resources with good conditions fell into disrepair and their tourism functions were greatly reduced. For example, Banqiao Guangzun Temple was used as a granary for a long time in the past, and the cultural relics in the temple were seriously damaged.

3． Challenges brought about by joining the WTO.

Joining the WTO on the one hand provides opportunities for the development of tourism in the ** region, but it also brings new challenges. After joining the WTO, my country's tourism industry and the tourism industry of ** Province will gradually integrate with foreign countries, and the development of tourism in ** District must also adapt to this change; at the same time, the tourism development market will also be developed towards foreign investment, foreign tourism development enterprises, and tourism operations. The entry of management companies will make the development of domestic tourism show a diversified trend, requiring relevant domestic tourism institutions to change their thinking, update their management awareness, and actively respond to new challenges.