Who knows the development history of "Lijiang Yulong Tourism Co., Ltd."? About two hundred words will do

Lijiang Yulong Tourism Co., Ltd. was established on October 18, 2001. It was established through the overall change of the original Lijiang Yulong Snow Mountain Tourism Cableway Co., Ltd. In order to establish a comprehensive tourism enterprise group that combines tourism industry operations with tourism culture, and build a strategic purpose of developing high-quality tourism products, configuring a perfect service system, and experiencing characteristic economic development, the company was listed in Shenzhen Securities in August 2004. The company was successfully listed on the small and medium-sized enterprise board of the exchange. Since its listing, the company has been operating well, the corporate governance structure has been further improved, and the company's stock has performed well in the capital market.

At present, the company mainly operates the Jade Dragon Snow Mountain Tourist Ropeway, Yunshanping Tourist Ropeway, Maoniuping Tourist Ropeway and related supporting facilities. The company's three ropeways are located in the three most well-known and mature scenic spots in the Jade Dragon Snow Mountain Scenic Area. They are the main tourist reception facilities in the Jade Dragon Snow Mountain Scenic Area. In 2007, the three ropeways received a total of 1.6997 million tourists. With the growth of the national economy, tourism has become an important industry of the national economy, and market demand continues to grow. Lijiang has become an important domestic tourist destination. With the completion and opening of the Lijiang Ancient Town World Heritage Forum Center project invested and constructed by the company, the company's business will be further expanded, its market position will be further consolidated, and the company can maintain continuity of operations and profitability. sex and stability. The company currently has holding subsidiaries Lijiang Maoniuping Tourism Ropeway Co., Ltd., Lijiang Yunshanping Tourism Ropeway Co., Ltd., Yunnan Ruilong Tourism Investment Co., Ltd. and Kunming Longfang Tourism Development Co., Ltd.

The Jade Dragon Snow Mountain Cableway, which was independently constructed and operated by the company, started construction in 1995 and was officially put into operation in November 1998; the company's holding subsidiary Lijiang Maoniuping Tourism Cableway Co., Ltd. was established in April 1999 and operates Lijiang Yak. The operation of the Yunshanping Cableway, which was completed in 1999; Lijiang Yunshanping Tourist Cableway Co., Ltd. is a Sino-foreign joint venture established in December 1993 to operate the Lijiang Yunshanping Cableway, which was completed in 1994; the company controls The subsidiary Yunnan Ruilong Tourism Investment Co., Ltd. was established on December 13, 2005; Kunming Longfang Tourism Development Co., Ltd. was established on September 25, 2007.

Lijiang Tourism is the earliest enterprise engaged in tourism development and operation in Lijiang area, and is also the leading enterprise in the tourism industry in the region. The company's overall future development strategy includes the concentrated development strategy of superior resources, proactive marketing strategy, differentiated business development strategy and premium brand strategy. The strategy of concentrated development of advantageous resources is to obtain tourism resources and characteristic resources inside and outside the region through obtaining development and operation rights, equity participation or holding development and operation rights, and to obtain sufficient space for survival and development; the active marketing strategy is to use tourists Demand-oriented and customer source market as the goal, establish and improve the marketing network and marketing team, carry out the company's product development and marketing, and maximize the needs of the tourism market; the differentiated business development strategy is to fully grasp the traditional domestic sightseeing and tourism methods The trend is to develop special tourism such as sightseeing, sports, leisure and culture, and develop special tourism service products based on the advantages of tourism resources. The boutique brand strategy focuses on creating national culture and tourism boutiques to improve the quality of the company's business projects in an all-round way and build the company travel brand.

We believe that the future of Lijiang tourism will be even more brilliant!