How to change the role of scenic spots in developing global tourism

The essence of creating a new pattern of "global tourism" is to adapt to the vigorous and sustained growth of tourism consumption in the mass tourism era and the new and great changes in tourism consumption demand in the mass tourism era. For a long time, scenic spots have been playing the role of "main attraction" and "preferred destination" in people's tourism activities. Building scenic spots, marketing scenic spots and operating scenic spots have always been the main modes of tourism development and growth.

Creating a new pattern of "global tourism" will inevitably require the transformation of the role of scenic spots, calling for the transformation and upgrading of scenic spot construction management from single point to comprehensive planning, and making scenic spots a new space for people to travel, relax and spend their holidays. Prospective Industry Research Institute believes that this change is mainly reflected in the following aspects: 1, from a relatively single sightseeing type to a more diversified compound, making the scenic spot move towards a tourism and leisure complex. 2. From relying on "ticket economy" for a long time to developing "industrial economy" in an all-round way, scenic spots will move towards tourism industrial clusters. 3. Change from "single point" of closed operation to "integration" of regional development, and accelerate the pace of scenic spots moving towards tourist and holiday destinations. 4. From creating a scenic spot to creating a boutique, the scenic spot will be built into a "global tourism demonstration point".