Shanghai Illustration Poster-"Nonghao! Xiaokang" creative design competition results display, what is the significance of holding such a competition?

What are the suitable illustrations for hard-pen calligraphy posters?

The following are some illustrations suitable for hard-pen calligraphy posters:

1. Shanghai city skyline: Shanghai is a modern city, and its famous skyline includes many high-rise buildings, such as the Oriental Pearl Tower, Shanghai Tower, etc.

2. Scenery of Shanghai Beach: Shanghai Beach is an important witness to China’s modern history. There are many historical buildings and cultural heritage here, such as the Bund, Yu Garden, etc.

3. Shanghai cultural celebrities: Shanghai is a famous cultural city with many literati and celebrities, such as Yu Dafu, Cao Xueqin, etc.

4. Shanghai traditional crafts: Shanghai has many traditional crafts, such as embroidery, paper-cutting, porcelain, etc. You can choose some crafts as illustrations to show the cultural heritage of Shanghai.

5. Shanghai’s modern history: Shanghai is an important witness to China’s modern history. You can choose some historical events or historical figures as illustrations, such as the May Fourth Movement, Song Qingling, etc. The results of the "Nonghao! Xiaokang" creative design competition are displayed. What is the significance of holding such a competition?

A landmark rising from the ground, a new route whizzing by, a blue sky for low-carbon travel, an outing in a beautiful countryside, a shopping order online, the well-off life you see and imagine What does it look like?

On December 18, the "Nonghao! Xiaokang" 2020 Shanghai Citizen Culture Festival Creative Design Competition Results Exhibition was officially unveiled at the B2 Art Gallery of Shanghai Tower, with hundreds of outstanding works It presents the most intuitive and realistic view of a well-off life in the minds of citizens.

In the Shanghai Center B2 Art Gallery, the "Road to Well-off" exhibition composed of nearly two hundred works

attracted passers-by to stop and watch.

Best Visual Impact Award: Zhu Haishan's "Hello, Well-off"

From 10 to 80 years old, all ages present the well-off life in the minds of ordinary people from multiple angles

< p>The competition was launched in March 2020. After 8 months of collection and selection, more than 1,600 posters, illustrations, and postcards were collected. After online and offline peer review by more than ten designers at home and abroad, hundreds of outstanding design works and shortlisted works were selected. In addition, the competition also has special awards such as the Best Theme Interpretation Award, the Best Visual Impact Award, and the Most Popular Award.

The Paper reporter saw that the exhibition is divided into three exhibition areas. In the award-winning works exhibition area, the works are diverse in form and rich in content. They may depict the new look of the city, reflect rural revitalization, describe poverty alleviation, or reflect economic construction, scientific and technological development, etc. One hundred outstanding design works and 95 shortlisted works, with sincere emotions, real perspectives and smart brushstrokes, outline Shanghai citizens' personalized understanding of the road to prosperity and their prospects for a better life in the future.

The youngest contestant is Lu Chenxi, only 10 years old, and the eldest is Zhang Anpu, who is nearly eighty years old. In the eyes of children Lu Chenxi, a well-off life is like a boat filled with candies, toys and laughter. As a native Shanghainese, Zhang Anpu has witnessed the ups and downs of Shanghai's road to comprehensive prosperity. His writings are full of emotions about the hard-won happiness of life.

The youngest contestant Lu Chenxi’s work "Enjoy the Good Life in Childhood"

The Most Popular Award: Zhang Lei's "Green Magic City, Intelligent Future"

In addition, works such as "Is there a sea in Shanghai? Are there treasures in Baoshan?", "A Well-off Life in Shikumen", "The Year of a Well-off", "Speaking of Well-off", "Green Magic City Intelligent Future" and "Shanghai Master" have also attracted a lot of attention.

Best Theme Interpretation Award: Zang Chu Satin Arrives in the New Year"

Best Theme Interpretation Award

The exhibition also has a derivatives area and an interactive check-in area. The derivatives exhibition area selects some posters, illustrations and postcard design works with rich colors, unique creativity and visual impact, and makes them into canvas bags, red envelopes, calendars, postcards and other cultural and creative products for display in the Shanghai Center to create an atmosphere on the exhibition site. The interactive check-in area is equipped with a neon light photo device and a check-in wall, inviting citizens to take photos and interact with "Nonghao! Xiaokang".

Cultural and creative derivative products in the derivatives area

A variety of activities are staged in turn, and online tours by well-known designers

During the competition entry collection and selection period,** *Conducted 4 series of interviews with professional designers, 4 live online guest lectures, designer interviews and online voting for the "Most Popular Award".

Online lecture sharing has specially invited well-known designers and illustrators such as Han Jiaying, Hong Wei, Hei Yiyang, Liu Huazhi, etc., focusing on "cross-media design", "creation and infection" and "making something you like" Sharing on topics such as "Illustrator" and "Design Practice X Urban Aesthetics" ensures professionalism while also being interesting. According to statistics, online and offline lectures have reached 100,000 people, with more than one million likes and comments.

During the exhibition, an online live tour will also be launched. Exhibition curators, jury representatives, designers and contestant representatives will interpret the creative concepts, design inspirations and creative highlights of the works, so that the public can have a deeper understanding of the works.

This event is guided by the Shanghai Citizen Culture Festival Steering Committee, sponsored by the Shanghai Baoshan District People's Government, and organized by the Shanghai Baoshan District Culture and Tourism Bureau.

Baoshan element works: Wu Ruobi's "Well-off"

As the organizer of this competition, Baoshan District has always focused on "launching a characteristic cultural tourism brand, inheriting Baoshan's historical and cultural heritage, With the goal of "rooting in the lives of Baoshan people", we strive to improve the public cultural service system and cultural industry system, innovate and empower public cultural services, and have been committed to the cultivation of citizens' cultural accomplishment, especially aesthetic literacy.

It has innovatively launched a series of activities such as "Baoshan Citizen Aesthetic Education Classroom", "Baoshan Drama Collection", and "Citizen Art Self-cultivation Guide Program" to provide citizens with spiritual pleasure and enjoyment, and continue to lead the way. People’s aesthetic orientation and lifestyle. Through the display of the results of this competition, we also hope to expand the effect, improve citizens' "beauty quotient", bring beauty experience and enjoyment to everyone in the city, and enhance the city's cultural temperament.

This exhibition lasts until December 30. During the exhibition, citizens participated in the interaction and had the opportunity to receive exquisite gifts. What are the good advertising design professional schools in Ningbo or Shanghai?

Shanghai Yinghao Education is the most authoritative graphic design advertising training.

The cost is 6,800 yuan.

Although the cost is a bit high, it is worth the money.

Training content:

Part One: (Art Part)

Structure sketch, light and shadow sketch, sketch, design sketch, outdoor sketch

Color principles, color matching, design colors, small tonal draft training, long-term color work.

Part 2: (Basic software)

Photoshop CS2: Photoshop operation basics, drawings Image optimization processing, classic example analysis and production

IllustratorCS2: Advertising sign production, light box advertising, clothing advertising design, corporate logo design, business card design

IndesignCS2: Professional typesetting tools, printing Relevant knowledge, advanced typesetting skills for books and newspapers

Acrobat7.0: A professional electronic document tool that can realize the mutual conversion between any documents, and the generation and conversion of PDF documents

Coreldraw13: Design of packaging boxes, production of leaflets, posters and business cards, product and commercial advertising design, business card design

Part 3: (Advanced software)

Advanced Photoshop: explanation of poster design , packaging box design, CI design, product advertising design, post-processing and other applications

Advanced Illustrator: advertising illustration production, vector tracing, character map production, advertising creative draft, pre-press production skills, etc.

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Part 4: (Webpage Advertising Assisted Design)

Dreamweaver8.0: Webpage layout and production; Introduction to Html&Css; Website management and maintenance, uploading and downloading; Case Analysis

< p>Flash8.0: Art design, web color matching; production of CI, LOGO, Banner; common web animation production, web layout

Fireworks8.0: Classic web animation, advertising, title titles, greeting card design and analysis ;Introduction to MTV production and interactive websites

Part 5: (Advertising Theory)

Plane composition, three-dimensional composition, color composition, color design, font design, layout design, graphics Creativity, poster design

Part 6: (Advertising plan)

Advertising design (CI planning), VI design, printing design, packaging design, book binding design, visual orientation design, Display design (optional), TV commercial script design, software synthesis, graduation project and teaching internship