How is the trend of contemporary tourism consumption formed?

The epidemic has a great impact on tourism.

In the first half of 2020, the number of domestic tourists in China was165438+68 million, down 62% year-on-year, and the domestic tourism revenue was 6,400 yuan, down 77% year-on-year. But the epidemic has also brought changes to the tourism industry. On the one hand, the epidemic situation has promoted the intelligent development of tourism, and projects such as "unmanned service", "intelligent tour" and "data monitoring" have become the basic requirements for the intelligent construction of major scenic spots. On the other hand, the epidemic has also changed consumers' consumption behavior, and non-contact vacation and going out have become hot spots in the near future.

Judging from the development in recent years, China's tourism fee reception scale has maintained a steady growth, from 2646,5438+0 million in 2065,438+0 to 60.06 million in 2065,438+09, with an annual growth rate of 10.96%.

At the same time, China's tourism revenue has maintained a steady growth. In 20 19, domestic tourism revenue was 5.73 trillion yuan, up 1 1.7% year-on-year. The compound annual growth rate of 20 1 1-20 19 is 1 1.29%.

The sinking of the market and the upgrading of consumption have helped the industry develop steadily.

In recent years, the sinking of China's tourism market has provided impetus for the sustained growth of tourism consumption. Ctrip's "20 19 National Tourism Consumption Report" shows that at present, tourism consumers are beginning to spread to wider third-and fourth-tier cities. Among them, the consumption potential of cities such as Tai 'an, Zhangjiajie and Yiwu continued to be released, and the per capita consumption in 20 19 increased by more than 50% year-on-year. According to the data of flying pigs, the number of outbound tourists in cities below the third tier increased by over 60% year-on-year in 20 19, which was greater than that in first-tier and second-tier cities.

Meanwhile. Culture and tourism consumption tend to be daily, which leads to the upgrading of consumer consumption habits and promotes the progress of tourism consumption. The results of a special survey on cultural consumption jointly conducted by china tourism academy and Shanghai Chuangtu Palace Cultural Leisure Joint Laboratory show that 90% of people think that cultural consumption is a necessity, 84% of the respondents participate in cultural activities, and 40% of the respondents have experienced cultural tourist attractions and historical and cultural blocks.

According to the business data of UnionPay, key museums, large-scale theme parks and ancient streets and towns have become popular cultural tourist attractions in China during the 20 19 National Day holiday, with the number of consumers increasing by 22.9% year-on-year.

Cultural leisure is attractive to people's lives.

At present, the cultural consumption in China tends to be daily. China tourism academy's Special Survey on Cultural Consumption of Urban and Rural Residents in the Second Half of 20 19 shows that 60.03% of people spend their leisure time on weekends.

At the same time, in cultural consumption, night cultural consumption has a strong development momentum. The survey results show that cultural consumption on weekends accounts for 40% of the whole weekend.

In the future, residents' cultural consumption demand will continue to be strong, and cultural consumption expenditure is expected to continue to grow.

-For more data, please refer to the Analysis Report on Market Foresight and Investment Strategic Planning of China Tourism Industry issued by Foresight Industry Research Institute.