What is Tom He's occupation?

Tom He, a well-known hotel marketing planner and musician, has successfully planned a number of star-rated hotels, which is well known and praised by people in the industry. In just a few years, he has made great achievements in the hotel industry. With his own independent thinking mode, he is committed to the marketing planning of the hotel industry and has his own unique ideas and opinions on hotel marketing.

Chinese name: Tom He.

Mbu: Tom.

Alias: He

Nationality: China.

Ethnic group: Han nationality

Place of birth: Hunan

Date of birth:1August 3, 983

Occupation: hotel marketing, music production

Graduate school: Hunan TV University

Faith: Dacheng Buddhism

Main achievements: 20 12 was rated as the pioneer of interactive marketing.

I have published my personal poems for 28 years.

Representative works: The person I love doesn't cry for 28 years.

Height: 173

Weight: 78

Constellation: Leo

outline

, also known as He, a well-known hotel marketing planner, musician and online writer, has successfully planned a number of star-rated hotels and is well known and praised by people in the industry. In just a few years, he has made great achievements in the hotel industry and has his own independent thinking mode. Committed to the marketing planning of the hotel industry, have their own unique ideas and opinions on hotel marketing, and lead the future development of the industry with advanced thinking. .

personal file

Name: Tom He.

Also known as He.

Pen name: Xiaowen

Occupation: Hotel Marketing Interactive Marketing

Personal hobbies: travel; Writing; Music production (I have produced songs that everyone has sung, such as "People I love don't cry" and "Butterfly in Tears")

Birthday: August 3rd.

Height: 173cm

Weight: 78 kg

Blood type: type a.

Constellation: Lion

Favorite place: an ancient town full of mystery

Native place: Hunan

Institution: Hunan TV University

Music studio

Zhiqiang Culture Recording Studio was founded on 20 12 1 1 by musician Tom He and singer Luo Zhiqiang, and has a number of famous singers such as Luo Yu.

Media evaluation

Despite the title and aura of "marketing elite" and "interactive marketing pioneer", in a very sincere word,

He is just a low-key person, who only uses word thinking and music codes to interpret life.

Be good at fields

Practical marketing, hotel marketing, interactive marketing, team building, marketing system, team operation.

Personal journey

2003-entered Guangzhou Shenghua Information Co., Ltd. for further study.

Established in 2000, Guangzhou Shenghua Information Co., Ltd., formerly known as Tianlong Secretary Paging Desk (the first secretary service desk in China at that time), is a large service provider specializing in customer relationship management (CRM) and service outsourcing (BPO). Guangzhou Shenghua Information Co., Ltd., as the pioneer of customer relationship management (CRM) outsourcing service in China, takes CallCenter as the portal, combines with other multimedia unified communication service platforms, and integrates social resource databases by means of data warehouse and data mining. At present, Shenghua Information has become a neutral and industry-wide customer service center solution provider, providing long-term and high-quality call center services for many well-known enterprises at home and abroad. It has a decisive influence in China, Hongkong and Macau markets. The company has set up four operation centers in Huadu, namely Tianlong Building, Li Qiao Building and Hongmian Building on Hualei Road.

2005-entered Huamei Hotel Management Consulting Company for further study,

Shenzhen Huamei Hotel Management Consulting Co., Ltd. is headquartered in Shenzhen and has wholly-owned branches in Beijing and Shanghai. After more than ten years of accumulation and development, Huamei Consulting has established a leading domestic competitive advantage in consulting team, professional knowledge, project management, case accumulation, product innovation, brand image and market coverage.

2007-Project Manager of Tianchen Hotel Marketing Planning Co., Ltd.

Tianchen Company focuses on providing integrated loyal customer marketing solutions for the tourism and hotel industries, and has successfully assisted many high-star hotels and resorts in Guangdong to manage and operate VIP club plans. Its advantage lies in providing comprehensive loyal customer planning solutions according to customer needs, including: project consultation, customer development, project operation, provision and integration of scientific and technological systems and effective interactive marketing services.

2009-Seminar of Zonghe Hotel Management Consulting Co., Ltd.

In 2009, I had an in-depth discussion with Mr. Yuan Weiming, Chairman of UHC, Mr. Li Qingping, President of Zonghe Hotel Management Consulting Co., Ltd., and planning experts from famous hotels and tourism real estate. In the same year, we independently planned the marketing mode and activities of personalized bars and personalized hotels in Lijiang, Yunnan and Xijiang, Guizhou.

20 1 1- Project Director of Shanxi Bohui Hotel Marketing Planning Service Co., Ltd.

The consultant team composed of famous hotel management experts with rich management experience in hotel marketing planning service company, according to the positioning of the project and the market demand, combined with the practicability of hotel operation, provides creative hotel design concepts for hotel design through detailed feasibility demonstration of the market, so as to reasonably control the design cost of the project, reduce risks, avoid repeated reconstruction and improve the maximum benefit of the project! Consultation scope: star-rated hotels, hot spring hotels, property-based hotels, serviced apartments, resorts, clubs, restaurants, entertainment and leisure.

20 12- Project Director of Zhejiang Deqing Zhiqiang Culture Communication Co., Ltd.

Zhiqiang Cultural Hotel Marketing Planning Project Department focuses on providing integrated loyal customer marketing solutions for the tourism and hotel industries. With years of experience in club hotel marketing planning, Zhiqiang Culture has successfully assisted many domestic high-star hotels and resorts to manage and operate VIP club plans, and also provided loyal customers with marketing consulting services for first-class tourist hotel groups. Our advantage is that we can provide comprehensive loyal customer planning solutions according to customer needs, including: project consultation, customer development, project operation, provision and integration of technical systems, customer service and effective interactive marketing services. The marketing project department of Zhiqiang Cultural Hotel has established the most perfect commercial infrastructure in the industry, based on the local development of VIP members, providing convenient and fast membership services; We have our own scientific and technological development team, constantly updating systems and technologies; Our marketing team works closely with major media and partners to promote the products and services of our partners and clubs; Customer service center, marketing, customer care and other comprehensive customer consultation and services.

related notion

"Hotel VIP Club" Program

The project of "Hotel VIP Club" may not be too strange as an industry person. Club marketing is a network membership marketing method. This method has been paid more and more attention and applied at home and abroad. Shangri-La Hotel Management Group and Hilton Hotels Group took the lead in launching the plan. From 65438 to 0993, Hilton Beijing Hotel was put into operation and achieved great success, which opened a new movement in domestic hotel marketing and many hotels followed suit. It takes the establishment of membership system as the development-oriented form; In terms of business strategy, we should take customer demand as the center, make full use of information resources, accurately locate the market position of the hotel and create its business characteristics. In order to strengthen the hotel brand effect and improve the promotion strategy of incentive mechanism; Then, through a powerful and effective telemarketing system, help the hotel tap a group of loyal customers with high consumption capacity, and these 20% loyal customers have created 80% profits for the hotel. According to statistics with valid figures, the occupancy rate of hotels 10%- 15% operating the program is often brought by such members, and the benefits in catering and entertainment are particularly obvious. Through the frequent consumption of members in the hotel, improve and stabilize the overall income of the hotel. Improving the influence and popularity in the local business community can not only ensure the consolidation and expansion of tourists, but also directly reflect the increase in the overall sales revenue of the hotel, so that the hotel can occupy a higher market share in the local market. In this way, it will create a service brand that conforms to the hotel's characteristics, truly realize the popularization of hotel services, and greatly enhance the hotel's dominant position in the local area. It fully makes up for the singleness and deficiency of the existing marketing strategy of the hotel. The hotel marketing implementation plan of Hotel VIP Club starts from the following aspects: in concept understanding, the 80/20 rule is used to put customer share and loyalty first; The goal is to fully tap the maximum market potential of the hotel from its characteristics. There is often a structural relationship of mutual penetration and support between club members and club organizers. There is not only a trading relationship between them, but also a solid foundation of partnership, psychological relationship and emotional relationship, so this marketing system is not a structural relationship that competitors can easily get their hands on.

There is a set of professional norms for the operation of the VIP club project in the hotel. There are professional operational requirements for the environmental layout of telemarketing, the recruitment, training and reward system of human resources, and the design of subject words. A small club has the same organizational structure as a company, from the project director to the sales manager, as well as the finance, secretary, information management department, messenger and sales staff, and the division of labor is completely refined, which makes the hotel marketing work play a high-quality and efficient level in an orderly and breakthrough way. In addition to HMC company in the United States, there are also a few professional hotel club project marketing agencies quietly emerging and operating in China. It has become one of the most important organizational forms and the best marketing implementation methods to improve its influence and popularity, maximize hotel profits and interests, and establish a loyal customer resource pool, which conforms to the international development trend of China hotel industry.

The operation of "Hotel VIP Club" project is based on a regional hotel. The biggest feature is that the agency carries out all-round planning, directly invests in operation, and does not need the hotel to make economic investment, so the risk base is low. Relying entirely on the resources of the hotel's software and hardware facilities, we will provide personalized preferential services for members, cultivate loyal customers of the hotel, and maximize economic benefits for cooperative hotels. The introduction of this marketing industry belongs to the new management concept and the best implementation plan of "personalized marketing" in the real sense of modern hotels under the new situation. Many new marketing ideas and promotion strategies embodied in its thinking mode of operation, management and operation are enough for hotels to learn from and use.

musical creation

Poetry works

Write it down for you

Words/essays

I really want to today.

Write down your voice.

Write down your name.

Write down your smiling face.

Write down your warm body.

It's getting light.

This is a new day.

Write it down for me, too.

As long as you write it down, someone will feel pain.

Write down my vulnerability

Write down my thoughts.

Write down my loneliness

It's cold at night.

(65438+10.2, for you, for me,)

My days in Shuhe

Words/essays

Shuhe River is cool and comfortable in summer.

I have always had an affair with my mood.

The overlay of you and Schuh,

Although you have never been here,

I carry your shadow,

Share this beautiful scenery with me.

Share our past together,

I put you in the deepest part of my heart.

I opened you in Shuhe,

Fly here,

I can't let go of Shuhe.

Let me embrace the past,

I was released in Shuhe.

(when young)

Will I meet you in Lijiang?

Words/essays

Never seen the street,

The fragrant smell of the earth.

One by one alone in the back,

The slate records everything.

People come and go,

Looking for it,

We're all on this road,

This street,

Meet at the end of this summer,

The sight is in the eyes,

So real,

So quiet,

So sexy,

On this street,

In this lonely town,

In this paradise that people yearn for.

Lijiang-will I meet you here?