What are the villas for rent? Word of mouth marketing of villa rental

If newlyweds want to travel, get married or spend their honeymoon, they will go to Shangri-La or Maldives. Generally, hotels will be booked in advance. People in the hotel have tried too much and the response is good. So have you ever thought about trying to rent a villa? Then let Bian Xiao take you to see the relevant introduction of the wonderful content related to villa leasing.

First, the villa rental-focus on "villa+service"

1. Domi tourism villa selection conditions are harsh. According to a set of exclusive villa evaluation system, the investigation team traveled all over the world to select and consider the favorite targets. One of the principles is to ensure that every penny spent by customers is worth the money. "Every year, we will visit these villas that have been evaluated and put on the shelves from time to time to ensure that the quality services provided by these villas are stable and reliable." Chen Chao said.

2. In addition to the housing itself, Domiyou pays more attention to a series of service experiences. From the staffing point of view, in addition to the manager and housekeeper, the villa also has full-time servants, gardeners, security guards and chefs who can cook various dishes. Details can be seen everywhere: seasonal flowers are placed on the dining table according to the season, beef is paired with mellow red wine, and dinner dishes are sincere, providing nutritious meals for children. Personalized service is reflected in every step of check-in and play.

3. Ordering the exclusive itinerary is also a top priority. Domi Tourism is accompanied by experienced local tour guides, and provides special activities such as private yachts, helicopters, windsurfing, sea fishing, surfing and hunting. According to the requirements of the guests, meet other holiday needs of the guests except accommodation. If you need business assistance, full-time employees are always on standby.

Second, the villa rental-word of mouth marketing get twice the result with half the effort

1. In Chen Chao's mind, Domiyou is more than just a short rent platform. "The platform pays more attention to traffic. For the multi-meter tour, the user's real holiday experience is the most important." Compared with other mid-to-high-end short rent platforms, Chen Chao believes that the core value of Domi travel is the user's stay, even the whole travel experience.

2. However, the high customer acquisition cost of high-end short rent institutions should not be underestimated. How to conduct precise marketing to acquire high-net-worth customers is very important for operators. Chen Chao said frankly that in the early days of the company's establishment, how to obtain customers once became the bottleneck of the company's survival.

3. "Fortunately, this stage has passed smoothly." In the process of constantly searching for target customers, Chen Chao found that although high-net-worth people are sometimes out of reach for the ordinary middle class, rich people who love to take vacations have their own circles.

Unlike other customers, they trust the recommendation of friends around them more than extensive marketing. Therefore, the magic weapon to attract customers lies in their own service level. Word-of-mouth marketing has become an important marketing method of Domiyou.

5. The increasingly hot market has attracted more and more mid-range short rent platforms to join the competition in the high-end villa market, but Chen Chao, who has been deeply involved, is not worried. He pointed out that the most important thing for high-end travel service companies is to resist the temptation of rapid expansion brought by low prices.

6. In fact, in the face of the widespread price war in the domestic tourism industry, there are indeed many high-end villa short rent platforms that have been struggling to maintain their own quality and price. Domiyou has always adhered to the service value standard, which has become a sharp weapon for its survival in the whirlpool of price war.

Third, villa rental-learning from high-end hotels

1. Compared with the traditional hotel industry, villa short rent is quickly welcomed by the market because of its diverse houses and more choices for users. However, with the continuous expansion of short rent market, as a non-standardized product, short rent has become one of the most difficult pain points in terms of service and hardware quality, and has been criticized.

2. 1 June1day, the National Tourism Administration officially began to implement four industry standards, namely, Handling Standards for Complaints from Tour Operators, Basic Requirements and Evaluation of Cultural Theme Tourist Hotels, Basic Requirements and Evaluation of Tourist Homes, and Boutique Tourist Hotels, and eliminated some homestays through the scoring mechanism, trying to rectify the industry from the perspective of administrative norms.

3. As market participants, more and more high-end villa short rent products are trying to make a breakthrough on this issue.

4. Chen Chao told reporters that more and more high-end short rent villas are learning from high-end hotels how to improve the controllability of their services and products. "For example, in the maid and housekeeper services provided by our villa products, there are very strict procedures and standards for details such as dressing, when to clean the interior of the villa, and dining service for guests' dinner.

This is where we need to learn from the traditional high-end hotel services. At the same time, high-end villa hotels are constantly learning the flexibility of short rent products and creating personalized services for customers. "

6. At present, this trend of mutual integration is very obvious. Both short rent and hotels are trying to find a foothold through the constant perception and adjustment of customers' needs.

Well, after reading the relevant introduction of villa leasing, do you know a lot about villa leasing? I hope you can learn more about home improvement through this article, so as to create a more perfect home environment. Thank you for reading this article, and for your strong support and love for Bian Xiao. Want to get more information about home improvement, please continue to pay attention.