What spirit does China's tourist logo embody? Known as the tourist symbol of China is

2011April 12 to may 2, the national tourism administration collected the logo and image slogan of China tourism day from the whole society. Finally, the logo design of China Tourism Day is established from more than 420 image logo designs and more than 7,000 propaganda slogans: the propaganda slogan of China Tourism Day is to love travel, love life and be the logo of China Tourism Day.

The connotation of China Tourism Day logo is that Oracle Bone Inscriptions's deformed S-shaped tourist Chinese characters and the outline of Fang Zhuan inherited the essence of China traditional culture and created a new visual image at the same time. In addition, the deformed tourist figures are like a painting: a group of tourists walk on a wonderful journey in an orderly and cheerful way under the guidance of banners, enjoying the scenery along the way. More importantly, the distorted travel word implies the number 5. 19 in Oracle Bone Inscriptions, which makes the date of China Tourism Day more deeply rooted in people's hearts.

Under the logo, China Tourism Day and China Tourism Day adopted the traditional official script of the United States in China, which not only highlighted the traditional cultural connotation of China, but also highlighted the international vision and modern development concept of China tourism.

1. As a tourist symbol of China,

Riding a swallow is the knowledge of China as a tourist city. As a graphic symbol of China tourism, it has three meanings:

First of all, China's unrestrained American tourism symbolizes a bright future.

Secondly, the horse is an important tool for ancient and modern tourism and a symbol of endeavor. Tourists can enjoy their trip in China.

Thirdly, Feiyan is an exquisite bronze product in ancient China, symbolizing the splendid cultural history of China for thousands of years, showing the great image of an ancient civilization and attracting tourists from all over the world.

2. The significance of China tourism logo.

The symbol of the successful development of tourism in a country or region is the unity of economic benefits, social benefits and environmental benefits.

Tourism, known internationally as tourism industry, is a comprehensive industry that relies on tourism resources and facilities to attract or receive tourists and provide them with transportation, sightseeing, accommodation, catering, shopping and entertainment. Tourism business consists of three parts: tourism, transportation and passenger transport, and accommodation represented by hotels. They are the three pillars of tourism.

3. What are the tourist signs of China?

A Tianma, its head slightly raised to the left, its head held high, its left leg dragged backwards, its right leg leaned forward and flew in the air. The bird under its right hind leg looks back. This bronze statue, which vividly shows the artistic conception, is a fine cultural relic unearthed from an ancient tomb of the Eastern Han Dynasty in Wuwei, Gansu Province in the late 1960s. 1983 after comparative study of various schemes, the national tourism administration decided to choose this Malone supermarket as the graphic symbol of China, an American tourism industry.

: The tourist signs of China are riding horses and flying swallows. 1983 10, Feiyan was identified as a tourist symbol of China by the National Tourism Administration.

Horse, also known as sparrow, was unearthed in Leitai Han Tomb in Wuwei City, Gansu Province on 1969. Zhang, a military commander guarding Zhangye in the Eastern Han Dynasty, was buried in the tomb with his wife. It is now in the Gansu Provincial Museum.

The horse is 34.5cm high, 45cm long and13cm wide. Since its excavation, it has been regarded as a symbol of the superb foundry industry in ancient China. From the mechanical analysis, the romantic technique of flying swallow-like horse stance just look found the center of gravity for Merry ma, produced a steady, heroic and galloping expression, set off a vigorous horse, and gave people a rich imagination and appeal, with both heroic feeling and moving rhythm. Horse stepping and flying swallow is also a representative work of bronze art in China.

China's tourist signs are based on cultural relics.

The metaphor of a galloping horse riding on a swallow refers to the galloping horse flying over the swallow's back; Swallows are used to describe the speed of a good horse. Horse is another name for bronzes in the Eastern Han Dynasty.

Bronze galloping horses in the Eastern Han Dynasty, posthumous title Maque, Mata, Tong, and Eagle Catching Horses, Mata Flying Eagle, Lingyun, etc. They are all bronzes from the Eastern Han Dynasty. 1969 10 was unearthed in Leitai Han Tomb in Wuwei City, Gansu Province, and is now in Gansu Provincial Museum. It is 34.5cm high, 45cm long,13cm wide and weighs 7.15kg. The image is vigorous and handsome, with unique charm. The horse hisses with its head held high, its trunk is thick, its limbs are slender, its legs and hooves are agile, and it flies forward with three feet and upward with one foot.

Extended information:

Riding on a flying swallow is not only famous for its high archaeological value, but also for its image as a tourist symbol of China.

On June 5438+1October 18, 2002, National Cultural Heritage Administration listed the bronze galloping horses of the Eastern Han Dynasty as the first batch of cultural relics prohibited from going abroad. It is a treasure of Gansu Provincial Museum.

Name dispute:

The bird trampled to death by a flying horse was initially identified by Guo Moruo as a swallow. In fact, Guo Moruo did not make a particularly serious textual research, but thought of Li Bai's poem "Ma Ge" with the thinking of a poet and turned to laugh at Yan Zi. After the research of bird experts, this bird is actually not a swallow. First of all, its shape does not conform to the morphological characteristics of swallows, and the flying speed of swallows is not particularly outstanding in the bird family. After checking the standard of shape and speed, the conclusion is that this bird is actually the most likely peregrine falcon, and its shape is closer to the bird in the bronze galloping horse. Ma Gaiming brocade horse falcon.

5. Who is called the tourist symbol of China?

The main body consists of the beacon tower of the Great Wall, Dadi, China tourist signs unearthed in Wuwei, Gansu, and bronze galloping horses and flying swallows in Han Dynasty.

6. What are the tourist signs of China?

Flying swallows

The following is a detailed introduction.

It consists of three parts: the beacon tower of the Great Wall, the tourist signs of the land and China unearthed in Wuwei, Gansu Province, and the bronze galloping horse in Han Dynasty, that is, the horse stepping on the swallow. Its significance is as follows:

The bronze gilded beacon tower on the Great Wall below is not only a symbol of the Great Wall of Wan Li, but also a symbol of a castle. This shows that China has a long history of American tourism, and urban tourism plays a very important role in China.

The bronze gilded relief in the middle highlights the territory of the people of the Republic of China, symbolizing that China tourism is the leading industry of China's opening to the outside world, and also symbolizing that China, an American tourist city, should face the world and move towards the goal of modernization and internationalization.

Bronze castings stand upright on the earth, symbolizing the booming image and brilliant prospect of China. American tourism also shows that China's American tourism is among the best in the world.

The base of the logo is made of red cherry wood, and the gold-plated bronze plate is engraved with Chinese and English words: China and China people * * * Excellent tourist cities of the Republic of China, embedded in the front, which is the symbol of this logo.

In addition, in the center of the whole marker, that is, the front of the Great Wall beacon tower, there is a miniature line drawing engraved with this marker. This pattern is an excellent tourist city in China. Embedding it in the center of the symbol not only symbolizes that China's excellent tourist city is developing tourism in China, but also means that the establishment of China's excellent tourist city is radiating from the central city to the whole country.

The symbol of China's excellent tourist city, with a total height of 66 cm, means smooth development; The base is 25 cm long and 25 cm wide, representing a square; The net weight is 9 kilograms. The whole structure adopts the way of combining abstraction with image, which is grand in spirit, profound in meaning, solemn and bright, gorgeous in shape, and embodies the sense of strength, authority and noble bearing. It is not only a symbol of China's excellent tourist city that is compatible with "honor", but also shows the heroic spirit of China and the tourism of the United States.

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