What is the significance of tourist route competitions to local tourism?

Significance: (1) Conducive to promoting open development

As the southern gate of Hunan, Chenzhou Yizhang has beautiful natural scenery, rich history and culture, rich red resources, colorful folk culture, and convenient transportation With its unique location, it has successively won the honorary titles of National Red Tourism Advanced Unit, China’s Hot Spring Hometown, Top Ten Counties for Tourism Industry Development in Hunan Province, and Hunan Province’s Strong Tourism County. We will hold this cultural tourism festival in Yizhang County, which will definitely accelerate Hunan's integration into the Guangdong-Hong Kong-Macao Greater Bay Area and promote the coordinated development of the "Red Triangle" and Nanling areas, and promote the implementation of Hunan's opening up strategy.

(2) It is conducive to stimulating cultural tourism consumption

Under the situation of increasing downward pressure on the economy and efforts to stabilize growth, the cultural tourism industry, as the leader of the three industries, will surely expand. We should shoulder more responsibilities and shoulder greater tasks while maintaining domestic demand and stabilizing growth. This cultural tourism festival focuses on displaying the six elements of the cultural tourism industry (food, accommodation, transportation, travel, shopping, and entertainment) as well as new business formats, which is conducive to gathering popularity, boosting morale, and bringing together business spirit, lengthening the industrial chain, and further stimulating cultural and The tourism consumption potential will surely detonate the National Day holiday tourism market in Hunan Province.

(3) Conducive to displaying the image of cultural tourism:

This cultural tourism festival closely follows the theme of "Splendid Xiaoxiang·Different Chenzhou·Hunan and Guangdong Mangshan", and the publicity reports are divided into It will be carried out in three stages before, during and after the festival, linking the beginning and end, gradually heating up and reaching a climax. Hunan's cultural tourism resources, cultural tourism products and cultural tourism boutique routes will be fully promoted to further enhance the new image of Hunan's cultural tourism.