What are the characteristics of current tourism destination image research?

The comprehensiveness of tourism image content.

(1) Multi-level content. Regional tourism image can be divided into material representation and social representation. Appearance design, environmental atmosphere, service quality, landscaping, geographical location, etc. constitute the main content of material performance; Social representation includes talent pool, technical strength, work efficiency, welfare, public-private relations, management level and policies. In social representation, the relationship between tourist areas and the public is an important factor, and coordinating the relationship between them is an effective way to shape a good image.

⑵ Psychological feelings are various. Influenced by many factors such as each tourist's cultural background, the way and sufficiency of obtaining tourism information, tourism experience and tourism preference, they will have different perceptions of the same tourist destination and form their own psychological images. But for tourism planning and tourism destination, it is meaningful to form a large number of individual images, so how to grasp the * * * nature of people's understanding of tourist areas?

Stability of tourism image.

Once the image of a tourist area is formed, it will create an impression in the minds of tourists. Generally speaking, the accumulated image of this impression is relatively stable. Its essence is that the unique cultural connotation of a tourist destination is recognized by a certain market, which makes "a tourist destination a recognized area of this market".

3. Plasticity of tourism image.

In Gann's view, in addition to personal travel experience, the "original image" of a place can be formed through the long-term socialization process of people, while the "induced image" of the place can be formed through promotion, advertising and public relations activities of tourist destinations. In fact, the pre-sale nature of tourism determines that tourists can be induced through the screening and transmission of tourist destination information, especially for emerging tourist destinations. The plasticity of tourist destination image shows that we must attach great importance to and scientifically shape tourist destinations.