As a wine town, how did Napa successfully realize the development of global tourism? Introduction of Napa Winery

1, Unappa Valley 2, Unappa Valley, how are the landforms formed, and what is the impact on grape planting? 3. How to create a global tourism demonstration zone? A town without industry has no soul. Eight innovative cases of cultural tourism towns visit Napa Valley. From that day in San Francisco, I wanted to visit Napa Valley, because when I was in China, I often heard that the wines produced in Napa Valley in San Francisco, California, USA were world-famous! Therefore, Napa is also known as the wine holy land of the United States and even the world!

A friend of mine who especially likes wine once told me that Napa wine has been in the leading position in the world since 1970s. He said: Among the blind products of 1976, it was the Cabernet Sauvignon from 1973 Napa Lu Yue wine cellar that defeated the famous Bordeaux first-class winery Zhuang Mutong Roach and attracted the attention of the whole world. Then, on the 30th anniversary of wine tasting in Paris, the sponsors of that year organized a wine tasting party, in which 10 wine, which had been aged for 30 years, was subjected to a blind tasting rematch. To everyone's surprise, the top five wines are still all from Napa! Since then, Napa has once again attracted the attention of the world! Therefore, I can't forget the magic of Napa wine! The holy land of Napa Valley has always fascinated me!

But I have always had a question, that is, why Napa Valley can brew so many world-recognized good wines? Is there any difference between this place in Inapa Valley and other places? Out of curiosity, I checked Napa's geographical location many times online. Sure enough, some experts on the Internet explained that Napa Valley is a hilly area near the Gulf, mainly influenced by the Gulf climate! Of course, the uniqueness of Napa Valley terrain is also a very important factor! As far as topography is concerned, Napa is plain, but it fluctuates greatly. There are many mountains and no peaks here, and the undulating slopes are very conducive to sunlight. The scattered hills can better store the warm sea breeze blowing from the bay. This special geographical environment makes Napa Valley have warm early spring and warm summer every year, thus creating almost perfect climatic conditions for the growth of grapes!

There are more than 10 grape varieties in Napa Valley, among which Chardonnay, Sauvignon Blanc and Merlot are the most widely used varieties. The first two varieties are very small grapes, green, a little bigger than nails, forming a bunch of small balls, which are very full. If you are insatiable, keep tasting them, and the result will definitely make you sour enough! Cabernet Sauvignon is recognized as the king of red grape varieties in Napa. Experts say that such a good grape variety is a good raw material for brewing high-end wine. As for brewing red wine and white wine, that's just the difference in brewing methods!

According to high-end people who have drunk Napa wine in China, Napa wine, whether it is red wine or white wine, is sour, astringent, sweet and fruity compared with many domestic brands such as Great Wall, Changyu, Fengshou, Xintian, Tonghua and Yunnan Red! I have been longing for it for a long time! But my friend who loves wine said that Napa high-end red wine is rare in China, because the price is too high, and it was bought out by Americans in China just after leaving the factory, so it is difficult to buy it in China!

After careful arrangement by Aerospace and Li Hui, we chose a one-day tour to Napa with a group. Before we leave, I think we must buy some bottles of wine when we go to Napa this time, and leave two bottles for Aerospace, Li Hui, Liu Qi and ourselves to taste slowly! I want to realize my long-cherished wish for many years. Needless to say, I am happy!

CMB, a tour group, passed the famous Golden Gate Bridge and went to the Bay Mountain at an altitude of more than 2,500 feet on the edge of the Pacific Ocean, passing through Sequoia Canyon, the first Sequoia Park in the United States donated by private individuals and identified as a national park. At this time, it is the season of "the weather is getting longer in May, the trees are shady and the flowers are fragrant", and it happens that the sky is high and the clouds are light, and the weather is fine. Everyone is interested in visiting Sequoia Park! Of course, what impressed me most in Sequoia Park is the ancient sequoia trees along the coast, which are more than 200 meters high! Until noon 12, we went to a Chinese restaurant with the group for dinner!

After lunch, we started a trip to Napa wine country. When the car approached Napa Valley, a famous wine resort in California, a vast expanse of beautiful vineyards came into view. Green vines are covered with bright and fragrant flowers, rows of vineyards are covered with rows of vines, and huge hot air balloons are flying high and impressive! The whole picture seems like a beautiful oil painting, which makes people feel happy after reading it!

After several beautiful vineyards, the minibus took us directly to Napa Winery. At that time, we were randomly arranged in a 40-minute visit queue, led by professionals from Napa Winery, and visited various winemaking workshops. Everyone lives next door, and listen to the winery professionals introduce the knowledge of winemaking in detail. Then they visited the wine-making equipment and large wine cellar, and then they went to the tasting room to taste all kinds of wines and all kinds of mellow grapes.

According to the introduction of wine-making professionals, NAPA wine-making is divided into three stages. Of course, we can only taste the "white line Dai Fen" in the primary stage! White fairy powder is closer to the taste of women, soft and long, fresh with the fragrance of the field, such as the first ray of sunshine in the morning, the little traces sprinkled on the leaves, more like water drops dripping along the tip of the leaf, only after careful taste can we understand the true meaning of life! The second stage is "Cabernet Sauvignon!" "Cabernet Sauvignon" is aged in oak barrels 18 months! Among them, Cabernet Sauvignon has both wild king temperament and strong taste, and is the king of Cabernet Sauvignon! The third stage is fruity red wine, which is equivalent to dessert. Fruity red wine is like the first ray of fragrant coffee in the morning and the last ray of sunshine sprinkled on the hills in the evening. It seems reluctant to part, but after all, we have to wash away the lead and banish the dust. There is a kind of leisure and tranquility in our hearts, like a match, which warms the deepest part of our hearts!

The recommendations of wine-making professionals are meaningful, seemingly exaggerated and romantic, which makes me intoxicated, and I know and understand a lot of wine knowledge and culture! Also let me really long knowledge, opened the horizon!

All kinds of grapes, wines, exquisite wine sets and souvenirs are displayed in the winery for the group members to choose freely. I bought several bottles of red wine according to the established plan, but because of lack of money, I only bought the middle and low-grade red wine "Baixian Dai Fen". How dare I expect the elusive Cabernet Sauvignon, the king of red wine!

After coming out of the wine-making area, we visited the ancient castle in Napa Valley! It is said that this is an ancient castle. When you walk in, sure enough. It is an out-and-out medieval castle and a veritable medieval fortress. It was built on the top of the mountain. The watchtower is the commanding height of the castle. The top of the watchtower is an umbrella-shaped hexagon. The high wall is surrounded by jagged holes and holes!

Just as everyone was immersed in lamenting the ancient European cultural scene, a very talkative China traveler accompanied the group, but made amazing remarks. He said, "In fact, this castle is not a monument, it was only built in 2008!" When he said this, we all felt incredible. "How is that possible?" Seeing that we were suspicious, he went on to say, "Think about it. The United States has only been founded for two or three hundred years. How can there be medieval castles in Europe? " So he shared the story of a castle owner with us without stint! He said that this true story was discovered when he first came to Napa!

It turns out that this is not a real historical castle, but a winery. The owner of the winery is Dario Sedoy. His great-grandfather ran a winery in San Francisco as early as 1885, and was forced to close down because of California's "Prohibition Law". Dario played hide-and-seek games between abandoned barrels at home when he was a child, so he had the dream of returning to his great-grandfather's old job since he was a child. 1975, his dream finally came true, and he used the money earned from the clothing business to open the Sedoy winery in Napa Valley. Dario knows how to operate. He not only sells wine to tourists, but also entertains them with cold meals and personally pours wine for them to taste. Soon, the business of Saidoi Winery is booming, and the annual sales volume far exceeds that of Napa Valley Winery!

In 1993, Dario spent $365,438+million to buy a 69-hectare piece of land/km away from Sedoy Winery1/kloc-0, with a Victorian manor for himself and his family to live in. At that time, he came up with a grand plan to build his own castle on the top of the mountain. In order to ensure the historical accuracy of the castle, he specially invited experts from Europe to design the vault ceiling and artists who are good at murals. The materials used, including bricks and tiles, are all from Austria, Italy and Romania, and these materials are shipped to the United States in 200 containers. In 2008, this castle, which covers an area of about10.4 million square meters and costs 40 million dollars, was finally completed and opened to tourists!

After the castle was opened to the outside world, Dario received many visitors to the castle, and so did our China tourists on the day they first came to Napa. He said he met Dario in the tasting room on the first floor. He is 7 1 year old, tall and thin, like a gentle gentleman. He personally showed him the decorations and objects inside the castle, especially explained some details, such as the grape pattern on the wall, exquisite parquet floor, ceiling engraved with exquisite patterns, a 1870 grand piano, a hand-carved oak dining table and so on. China tourists feel that Dario talks with relish and seems intoxicated! "But they are all replicas!" He shrugged and said, "Otherwise, I would have lived more than 200 years ago!" " "

The story of this China traveler in the same trade unconsciously intoxicated me and made me really understand the ins and outs of Napa Castle! At the same time, I also added a little respect to the castle owner Dario! From that day on, I have been thinking: the ancient castle is only a symbol of history, and every stone and object of it is recording history like documents, photos and videos. When we come here, we are not only tasting wine, but also enjoying a beautiful art!

It was already past 7 o'clock in the evening when I returned to Beiwan Aerospace and Li Hui from Napa. Aerospace and Li Hui have already left work, and Liu Qi has come back from English class. It seems that he hasn't had dinner yet. At this time, Liu Qi had just cooked dinner and was taking out his best multi-faceted bread from the kitchen, as well as some side dishes they liked to eat. Aerospace was very happy to see us come back safely and asked me, "How was your trip to Napa?" I said, "It's an eye-opener. Anyway, I'm glad you came! " Li Hui looked at my backpack and said, "I have to buy wine when I go to Napa. What kind of wine did my uncle buy? " ! "Space can't blame. I opened my backpack, took out a bottle and said, "Come on, let's try it first!" " "The five of us drank two bottles of red wine that night, and everyone was full of praise after drinking it!

How is the landform of Napa Valley formed, and what effect does it have on grape planting? Napa Valley is a hilly area, so far more than 30 soil types have been identified. Due to the mountainous terrain and the influence of the Pacific Ocean, it belongs to the Mediterranean temperate climate, accounting for only 2% of the world. Warm early spring and warm summer create ideal climatic conditions for grape growth. Since the first grape plantation was cultivated in 1838, the wine industry in Napa has a history of more than 70 years. During this period, the wine industry encountered difficulties such as disorderly expansion, invasion of nodule aphids, prohibition of alcohol, World War II, etc., but Napa people never gave up. Now, they not only make the industry detailed, refined and refined, but also form the whole industrial chain. They have also achieved a leap from production management to brand management and then to cultural management. Napa Valley wine production only accounts for 4% of California wine production, but the output value accounts for about 30%, earning California nearly 1000 billion dollars every year.

geological conditions

The landform we call Napa Valley was formed under the action of extremely violent, profound and slow forces, and its formation process exceeded our imagination. Compared with the time when the soil in the three palm vineyards was formed, the history of human beings is only an extremely insignificant part. This valley is a part of the coastal edge of California, which is formed by the ancient seabed, all kinds of big stones from the Pacific plate, and fire-refining substances spewing out from the interior of our planet. For millions of years, the west coast of North America has risen from the sea due to the violent and slow movement of several plates colliding with each other. Long-term stable compression forces fold the rising seabed into mountains. In this process, different types of valleys were created. In some cases, the low trough between mountains is extended and lowered. Napa Valley is one of the valleys that sink and extend in this way. Compared with more typical coastal valleys formed by high-altitude streams, Napa Valley is lower in altitude.

Along many connecting areas of the thinned crust, volcanoes open like exhaust valves, spewing molten rocks and ashes. In the long era of sea level fluctuation, the land repeatedly flooded into the water, dried up and then flooded into the water again, and the sediments formed in turn increased once every million years. The vegetation of forests and swamps is reduced to organic soil components, which helps to provide new plants and bases for new forests and eventually becomes the soil for human beings to grow huge grape orchards.

The Mediterranean climate is mainly distributed on the west coast of the mainland in the mid-latitude area (about 30 ~ 40 north and south latitudes), which has the typical characteristics of "rainy Ciel Phantomhive in winter". According to the distance from the ocean, it can be divided into cool subtropical summer dry climate and warm subtropical summer dry climate. The subtropical climate is cool in summer and dry in summer, because it is close to the ocean, there is a cold current passing along the coast, which is affected by the land-sea wind. It is cool in summer, with less sunshine and foggy, and the hottest month is below 22℃. The warm subtropical dry climate in summer is far away from the ocean, and the cold current in summer has little effect. Affected by subtropical high, it is warm in summer and the hottest month is below 22℃. There is more sunshine, and the annual variation is larger than the latter.

Although, the temperature is slightly different every winter. The Mediterranean climate still brings suitable temperature to the grape growing season. Mediterranean climate factors favorable to grape growth include:

1. Sufficient sunshine makes the sugar of grapes fully accumulate;

2. Sufficient heat makes the grapes ripen smoothly;

3. Moderate precipitation concentrated in winter is beneficial to the flowering, pollination, fruiting and harvesting of grapes; Reflecting a lot of blue-violet light and ultraviolet light can promote grape flower bud differentiation, fruit coloring and improve berry quality.

It has been four years since the concept was put forward and put into practice how to create a global tourism demonstration zone and develop global tourism. In practice, various localities have explored many experiences and practices with demonstration and leading significance, which can be summarized as "five persistences":

Shengjing, Lv Wen: Zoige Huahu Ecological Scenic Area

1, adhere to the urban-rural linkage.

This is an inevitable requirement for the development of global tourism. Especially after the COVID-19 epidemic, people have a new understanding of life, life and ecology, and "going to the countryside" has become a new choice for more people to travel.

2. Stick to the high position.

Developing global tourism is a systematic and all-round reform of the tourism industry. There are many difficulties that need to be broken through, overcome and solved, and it is inseparable from the promotion of high-level.

4. Insist on mechanism innovation.

This is an important guarantee for the development of global tourism and the key to breaking the bottleneck of tourism development. In the creation of global tourism, we need to be brave in exploration and practice and constantly improve the system and mechanism of global tourism development.

4, adhere to the * * * build * * enjoy.

The fundamental purpose of developing global tourism is to make the achievements of tourism reform and development more beneficial to the people and enhance their sense of gain, happiness and security through the construction of * * *. Especially with the popularity of tourism, "living like a local" has become the yearning for tourists' travel experience. In the construction of global tourism, all localities insist on the enjoyment of host and guest, promote the expansion of tourism service functions of public cultural facilities, and open them to tourists while serving local residents; Relying on tourist facilities such as tourist centers and tourist distribution centers, we will organize cultural services to benefit the people, so that more tourists can feel the local customs and share the unique regional culture.

5. Adhere to the integration of literature and tourism.

Develop tourism with the concept of culture to make tourism more "poetic"; It is the main line of tourism development in the whole region to spread culture with tourism as the carrier and let culture go "far away". All localities pay attention to the exploitation and utilization of historical culture, regional characteristic culture, national folk culture, traditional farming culture and other resources to develop tourism, increase the cultural background and characteristics created by various kinds of tourism, and strive to create a global tourism with "scenery everywhere and culture everywhere".

Shengjinglv is committed to the integrated development of cultural tourism industry, providing integrated solutions such as consultation, planning, planning and cultural creation. Through consultation, planning, planning and cultural creation, the successful creation of AAA and AAAA tourist attractions in many countries and the implementation of projects such as pastoral complexes, characteristic towns, cultural parks and community spaces have been promoted.

In recent years, with the acceleration of the new urbanization process and the continuous improvement of people's living needs, large and small towns have become "modern" before our eyes: high-rise buildings, wide roads and glass curtain walls are all in it, and it seems familiar everywhere. "One side of a thousand cities" is undoubtedly the sorrow of some urban construction now, but it also has amazing faces. Not every town has to grow into a giant. Look at these low-key travel towns, maybe you will find another sky!

Napa Valley, located 80 kilometers north of San Francisco, California, is the first world-class wine producing area in the United States. It consists of eight small towns. It is a narrow strip 35 miles long and 5 miles wide, with beautiful scenery and pleasant climate.

Since the middle of the19th century, based on the development of traditional grape cultivation and wine making, it has become a comprehensive rural leisure town cluster with wine tasting, catering, health preservation, sports, weddings, meetings, shopping and various entertainment facilities, which is famous for its wine culture and manor culture. It receives 5 million tourists from all over the world every year, and the tourism economic income exceeds 600 million US dollars, directly creating more than 20,000 jobs for the local area.

The success of Napa Valley Town benefits from the unified planning and differentiated positioning of Napa Valley Town by the local government. Fully rely on the resources of primary and secondary industries to plan product systems and festivals. Grape planting and wine brewing in Napa Valley are not only the pillars of local economic development, but also provide landscape resources and development foundation for local tourism product systems and festivals. At the same time, the cooperation between government and enterprises to set up tourism industry has also promoted the development of local tourism.

Hershey Chocolate Town is located in Hershey Town, Pennsylvania, USA, also known as Hershey Town, with a population of about 2 1 0,000, 203 kilometers away from Washington, and only 10 minute drive from Harrisburg International Airport. Hershey Chocolate Town is the headquarters of Hershey Chocolate Company, which is surrounded by mountains, lush trees and beautiful natural environment.

Today, Hershey Town has three modern chocolate factories, with the output ranking first in the world, producing as many as 33 million kissing chocolates every year. Hershey has become the IP of Hershey Town, symbolizing and characterizing its chocolate culture. The most typical street signs are "Chocolate Avenue" and "Cocoa Avenue". The 128 street lamp on Chocolate Avenue also adopts the shape of "kissing" chocolate lampshade, and every sketch and artificial landscape is printed with Hershey's image.

Features of Hershey Town: superior geographical location and convenient transportation, located in the suburb of Harrisburg, only 10 minutes from the airport and about 200 kilometers from Washington; Rich in natural resources, surrounded by green hills and beautiful natural scenery; Cultural IP is remarkable, and Hershey has become a symbol of the history and culture of the town; It has a strong industrial base-chocolate production.

SPA comes from the border town of Belgium, where there are many hot springs. Since ancient Rome two thousand years ago, local residents have been treating various diseases and pains by soaking in hot springs.

The reputation of Spa hot spring SPA reached its peak in the18th century, which not only attracted dignitaries from European countries to bathe, but also made SPA officially synonymous with hot spring station and hot spring water in English and other languages. It is no wonder that although Spas can be seen everywhere nowadays, SPA people can still proudly insist that SPA is the hometown of spa.

There is only one real SPA, which is a hot spring sanatorium located on the hillside near the tourist center of the town. Founded in 1868, it is considered as the oldest and most luxurious SPA physiotherapy center in the world. You need to take a special escalator to get there.

The Spa surrounded by green trees and decorated with castles is not only the hometown of hot spring physiotherapy, but also the venue for Formula One racing. Spa circuit is located about 10 km southeast of Spa. It uses the natural terrain of Atan Mountain, with a total length of about 7 kilometers. It is the one with the strongest height change in Formula One racing field.

Evian, also translated as Evian, is located in the northern part of Haut-Savoie, France, with more than 7,000 residents. Backed by the Alps, facing Le Mans Lake, opposite the lake is Lausanne, Switzerland. It is a good place for French people to spend their holidays, recuperate in summer and ski in winter. The theme and legend of "water": Evian means "water" in Latin, and the theme of water is all over Evian town.

Evian town is rich in core resources, mainly mineral water, hot springs, flowers, architecture and so on.

The source of mineral water in Evian town is the Alps. It comes from melting snow in the mountains and Shan Yu. Glacier sand has been naturally filtered and mineralized for 15 years, forming precious Evian water.

The hot springs in Evian Town come from the Alps. Spring water is clear and clean, containing calcium, magnesium, zinc and tin, which has great medical and health care functions.

There are many flowers in Evian town. Evian Town has a pleasant local climate, which is suitable for the growth of flowers and plants. Local residents are also very good at decorating their homes with beautiful flowers, which is called the city with the most flowers.

Most of the buildings in Evian town are typical French architectural styles in19th century.

The biggest advantage of Evian Town is that it has the industrial characteristics of keeping pace with the times, and on this basis, it has formed the advanced stage of healthy vacation of high-end health management projects, gradually established a perfect vacation function system, and realized the extension and development of the industrial chain.

Rong Tai Town (merged with Beidao Town and renamed as Beirong Town) is located in Tottori Prefecture, Japan, and it is a small town facing the Sea of Japan. Although there are only more than 5,000 families, it is now a pilgrimage site for the Japanese "conan fan".

A successful cultural logo reminds the world of this town, and it is its greatest feature to integrate Conan, an anime image, into all aspects of the town's development.

First, build the Conan Museum, which is a unique white building. Centered on the famous detective Conan, this museum shows the wonderful world of G?sh? Aoyama's works. There are also exhibition areas including personal introduction, comics and animation works, and a large number of animation and handicraft shops, which have brought great economic benefits to Beirong Town.

Greenwich is located in Connecticut. As a small town with a population of only 60,000, 174 square kilometers, it is a paradise for hedge funds. The per capita income of the town is 9.03 million US dollars, and the asset density ranks first in the world.

First of all, the town is only 60 kilometers away from new york Financial Center, about 45 minutes' drive. It has all supporting conditions required by hedge funds and can effectively undertake the spillover of new york's financial core industries. In addition, there are three airports around the town, and the traffic is very convenient.

Secondly, thanks to the government's preferential tax policies, since the beginning of this century, the town has attracted a large number of brokers and hedge fund supporting personnel. At one time, its number was as high as 4,000, and its employment doubled compared with 1990. Compared with hedge fund practitioners working in new york, employees with annual income of $ KLOC-0/0 million in Greenwich can pay less personal income tax of $500,000. Moreover, the property tax in new york is as high as 3%, while that in Greenwich is only 1.2%.

Finally, a small town with trees and beautiful environment is much more livable than new york. new york is noisy and chaotic, with a high population density and extremely compressed living space. Robert Lardon, an adviser to the mayor of Greenwich, has previously publicly stated that the town has good community services. "There are many international brands and restaurants here, and the family members and company members of fund managers can live a safe and comfortable life."

In Greenwich, the distance between the office and home may be as long as 10 minutes; There are good places to run and walk dogs everywhere near the residence; Spacious and comfortable housing, away from the repression and crowding in new york; There are many good schools to choose from. This town is also very international. Of the more than 60,000 permanent residents, 27% come from countries with different cultural backgrounds, including elites from China and Singapore. When walking in the street, they will hear the languages of different countries.

Thanks to these favorable conditions, the scale agglomeration effect of Greenwich Town has been formed, which has promoted the adjustment of local industrial structure.

Chemainus, a world-famous mural town, is located about 80km north of Victoria, the southern city of vancouver island, with a history of 150 years. Mural art has changed this small town, which once depended on wood industry for survival, and injected new vitality into the development of tourism in the town.

The government has played a very important role in the transformation and revival of this town. They started the revival project of the town, invited famous artists from all over the world to paint 12 murals on the wall of the town (5 in 1982 and 7 in 1983).

These murals mainly describe the logging history and customs of this century-old town, and are a model of combining modern art with traditional heritage. Gradually attracted many tourists to visit the town, but also attracted other artists to join the mural painting team. Up to now, 39 large murals (including about 3,000 small murals) and 8 sculptures have formed the mural festival, and the related tourism industry has begun to shine, and an unknown town has begun to enjoy the reputation of an outdoor art museum.

Fangzi Town is located in Fangzi District, Weifang City, Shandong Province, and developed on both sides of the central axis of Ji Jiao Railway. It was once a colony of Germany and Japan, and was originally an old Fangzi area. Due to historical reasons such as coal mine goaf and railway diversion, Laofangzi area has gradually become silent in recent years and lost its former prosperity. Development and construction began in 2008.

Driven by cultural creativity, this once abandoned and dilapidated building complex has regained its vitality. Ji Jiao Railway Museum will be built in the former Fangzi Railway Station, along the German railway facilities. Establish Shandong "798" Art Zone by using the relatively independent courtyards of German buildings and open the oil painting creation base;

Use century-old houses, alleys, railways, old railway stations, small hotels, old banks, cloth shops and rice shops to build modern historical film and television bases and develop cultural and creative industries. In the transformation, Fangzi Town fully retains the characteristics of German architecture and embodies a higher level of aesthetic connotation.

After the completion of the transformation of the town, many exchange activities were organized, such as the "Stupid House" China Oil Painting Invitational Exhibition, the 20 10 National Table Football Open, the Contemporary Russian Oil Painting Exhibition, and the "Research and Transcendence"-the second small oil painting exhibition in China, which attracted celebrities from the cultural, sports and art circles to understand the town. In addition, it is also the location of the Hollywood movie "Flying Man".

Second, these small towns fully develop local resources instead of blindly seeking foreign greatness, and realize the development characteristics of the surrounding environment and local human resources.

Third, these small towns are relatively moderate in scale, and they can neither send nor settle in any businesses. By setting the threshold, they make the format more cohesive and distinctive. Such core competitiveness can be imagined.

Finally, these towns let us intuitively see that they have been positioned at the beginning of planning and construction, and they are the top cultural and creative towns with regional characteristics by relying on their core competitiveness.

We hope that all Wenchuang towns will form their own style on the basis of the above-mentioned town characteristics and become a creative and enduring town.

In China, faced with the construction of small towns in the 2.0 era, how can small towns find their own characteristics and enrich their industrial development? What's the difference between top-level design and planning?