Traditional Culture Encyclopedia - Travel guide - Marketing professional reference
Marketing professional reference
Lead: Marketing, also known as marketing, marketing or marketing, refers to the process that individuals or enterprises achieve win-win or win-win by trading the products or values they create. The following are the marketing professional reference materials I shared, welcome to read!
Marketing professional reference1[1] [America] Warren Kevin Keegan. Global marketing management [M]. Beijing: Tsinghua University Publishing House, 1997.
[2][ America] Philip Kotler. Marketing management [M]. Beijing: Renmin University of China Press, 996.
[3] Qu Yunbo. Brand marketing [M]. Beijing:. Enterprise management press, 1996 edition.
[4] Li Hong, Dong Dahai. Marketing [M]. Dalian: Dagong Publishing House, 2000.
[5] Jinghua Arc Advisory Group (ed. ). brand master [M]. Beijing: Today China Publishing House, 1996 edition.
[6] Tang Ruyi. Marketing teaching [M] .. Shenyang: Liaoning University Press, 1993.
[7] Jinghua Arc Advisory Group (ed. ). brand master [M]. Beijing: Today China Publishing House, 1996 edition.
[8]. Brand promotion [M]. Beijing: China Economic Publishing House, 1998.
[9] Hsien Wu and. Marketing image planning [M]. Shanghai: Shanghai University of Finance and Economics Press, 1998.
Yellow. Marketing strategic planning [M]. Shanghai: Shanghai University of Finance and Economics Press, 1998.
Zhu. Brand promotion [M]. Beijing: China Economic Publishing House, 1998.
Chen Zhi. Brand Strategy of Private Enterprises in China [J]. Contemporary Managers (Interim Journal), 2006, (2 1).
Zimu. Promoting enterprise development with brand strategy [J]. Information Network, 2007, (3).
Liu Hongxia. Study on the Brand Strategy of China Enterprises [J]. Journal of Jiangxi Financial Workers College, 2007, (1).
Liu Xinmin. China brand strategy problems and countermeasures [J]. journal of zhengzhou institute of aeronautical industry management, 2005, (4).
[16] Huan, Qing. Reflections on the brand strategy of Chinese enterprises [J]. Journal of Yangtze University (Social Science Edition), 2005, (6).
Dong. The relationship between brand strategy and enterprise development [J]. Technology and Management, 2005, (6).
In France. On brand strategy [J]. Northern Economy, 2005, (10).
Li Shuiping. On brand strategy of enterprises [J]. Journal of Hunan University of Finance and Economics, 2004, (3).
[20] Ji Study on the strategic choice of enterprise brand [J]. Journal of Yan 'an University (Social Science Edition), 200 1, (3).
Jiang Haiyan. Implementing brand strategy to build enterprise famous brand [J]. Shandong Institute of Administration. Journal of Shandong Economic Management Cadre College, 200 1, (2).
[22] Zhao Xiaohong. On the implementation points of brand strategy [J]. Science and Technology Information Development and Economy, 200 1, (6).
Marketing professional reference 2 [1] Lu Hui. Analysis of the reasons for the destruction of channel relations [J]. Modern commerce .2013 (04)
[2] Zhuang. The Influence of Interpersonal Relationships in Marketing Channels on Inter-organizational Cooperation: the Moderating Role of Human Feelings [J]. Prediction .2013 (01)
[3] Jiang. Contribution of Relationship Marketing Channel Model to Marketing Efficiency [J]. Modern Marketing (College Edition) .2012 (07)
[4] Yang. Construction and optimization of the composite channel model [J]. Business Times 20 12 (17)
[5] Song Lin. Research on Team Management of Insurance Marketing Channels [J]. Foreign Trade and Economic Cooperation.2012 (05)
[6] Zhang. On Conflict Management of Marketing Channels [J]. Entrepreneur World.2012 (02)
[7] Guo Haisha. Game analysis of price competition among middlemen in marketing channels [J]. Science and Technology Entrepreneurship Monthly.2012 (01)
[8] Xiao Kang. On the management of enterprise marketing team [J]. Oriental enterprise culture.2011(24)
Yao Rong. 1999 ~ 2008 market analysis of solar water heaters in China, the United States and Europe [J]. Energy research and utilization. 20 1 1 (06)
Jiang Qingyun Shaochang. Evolution of Marketing Channel Theory and Proposition of Channel Learning Paradigm [J]. Foreign Economy and Management.2011(01)
Kevin·Z. Three cornerstones of the theoretical system of customer relationship management [J]. Operation management. 20 1 1(0 1)
Zeng Li, Zhao Hong. Summary of Channel Conflict Theory [J]. Entrepreneur's World (Theoretical Edition) .2010 (10)
Wang Jiajia. A summary of marketing channel theory [J]. Modern commerce. 20 10 (2 1)
[14] Li Wei. Integration and innovation of modern marketing channels [J]. New West (second half) .2010 (04)
Tang Hong. An empirical analysis of the influence of marketing channel power on the quality of channel relationship [J]. Soft Science.2009 (11)
[16] Chen Wenjiang. Marketing channel development trend analysis and management strategy [J]. Market Forum.2009 (03)
Tang, Chen Haibo. On the Innovation of Marketing Channels in Household Appliances Industry [J]. Entrepreneur World .2009 (01)
[18] Yu Zhicheng. Analysis on the Construction of Marketing Channels in Solar Water Heater Industry [J]. Household Appliance Technology .2008 (22)
[19] Zhou Limin, Liu Wei. Evolution of solar water heater channels and distributors in the new marketing era [J]. Solar Energy.2008 (06)
Marketing professional reference 3 [1] direction, Li Luoxin. Research on the Training System of Electric Power Marketing Professionals [J]. Energy Technology and Economy, 20 10(8).
[2] Yuan Man. Analysis of the problems faced by electric power marketing and development countermeasures [J]. Electronic World, 20 12(9).
[3] Stone writing. On the new concept and strategy of electric power marketing [J]. Wind of Science and Technology, 20 10(9).
[4] He Dehao. Discussion on Innovation Strategy of Electric Power Marketing Management [J]. Management and Technology of Small and Medium-sized Enterprises (last issue), 2009( 10).
[5] cattle. Research on the Construction of Practice Teaching System for Marketing (Electric Power) Specialty [J]. China Electric Power Education, 2009(8).
[6] Xie Jun. Rural electricity market analysis and marketing countermeasures [J]. Big technology: Science and technology world, 2011(21):171~172.
[7] Xie Feng. On the development of power market and the marketing strategy of state-owned enterprises [J]. Entrepreneur World Monthly, 20 12(06):90~92.
[8] Cheng Bin. Analysis on the Development and Marketing Framework of Electric Power Market [J]. China High-tech Enterprises, 20 14(30):7~9.
[9] Zhang Peng. Analysis of characteristics and combination strategy of electric power marketing. China Folk Houses, 20 13( 1).
[10] Cao Dingjun. Analysis of characteristics and combination strategy of electric power marketing. China new technology and new products, 20 12( 12).
Beam. Analysis of electric power marketing concept and strategy. China electric power education, 20 12(36).
[12] Zhang Jian. Reflections on the organic connection of secondary and higher vocational courses [J]. Education and occupation, 2012,2
Marketing professional reference 4 [1] package, Si, Cheng Shaowu. Production status, development trend and countermeasures of home appliance enterprises [J]. Enterprise Economy, 2008(07):62-64
[2] ye ping The reform of marketing channel mode in China household appliances industry [J]. Journal of Tianjin Modern Enterprise Management, 2007(06):25-26
[3] Wang Guocai, Wang Xifeng, Gong Guohua. Research on the Optimization Strategy of Distribution Channels of Household Appliance Enterprises [J]. Business Research, 2008( 16):7 1-73.
[4] Eliot, Eberg. 4R Marketing [M]. Enterprise management press, 2003: 12
[5] Jia Libo. Strategic analysis and countermeasures of "Gree channel model" [J]. Journal of Beijing Finance and Trade Management Cadre College, 2007(04):40-43
[6] Xiang Xuefeng. Five modes of innovative marketing [M]. Ocean Press, 2002
[7] Item, He Lu, Xu Yong. Comparison of distribution modes of household appliances in China [J]. Sales and Market, 2008( 12):34-36.
[8] Bai Wenyu, Li Xiaohua. Analysis of Haier Group's Marketing Channel Strategy [J]. Economist, 2007(03): 182- 184.
[9] Cougan, Anne T, Stem, Louls w, EI-ansary, Adel Li. Marketing channels [M]. Prentiss Hall Company, 2008.
[10] steth, jagdish n, gard, David m. marketing theory: evaluation [M].Joho Wiley & sons, Ine, 1988.
Philip Cortyl. Marketing manager. 10th, prentiss Hall Company, 2006.
[12] Zhang fulu. Interpretation of Integrated Marketing [J]. Marketing, 2009
[13] Han dechang. Marketing theory and practice [M]. Tianjin University Press, 2007
Zhao Guozhu. Contemporary marketing [M]. Zhejiang University Press, 2006
Zhang Meixia. Sales simulation and forecasting method [J]
Marketing professional reference 5 [1] (USA) philip kotler. Marketing management (8th edition) [M]. Shanghai People's Publishing House. 1994: 920.
[2] (America) Dussel. McKinsey method [M]. Beijing: Machinery Industry Press, 20 10.
[3][ America] philip kotler, Gary Armstrong. Marketing Principles (9th Edition) [M]. Beijing: Tsinghua University Publishing House, 2002: 128- 162.
[4] Mike Potter. Competitive strategy [M]. Beijing: Huaxia Publishing House, 1997:33-60.
Philip kotler, Armstrong. Marketing [M]. Beijing: Tsinghua University Publishing House, 20 12.3.
[6] Effective Marketing in robert shaw [M]. Beijing: CITIC Publishing House, 2004.5.
[7][ America] Jayne Barney Wang Junjie, Vencent Yang and so on. Gaining and Maintaining Competitive Advantage (2nd Edition) [M]. Beijing: Machinery Industry Press, 20 13.
[8][ America] kotler, Gordon's first edition. Kotler Marketing Strategy [M]. Beijing: CITIC Publishing House, 20 1 1.
[9] Stephen Robbins, Huang Weiwei, etc. Management [M]. Beijing: China Renmin University Press, 1997.
[10] sabas Jayne. Marketing planning and strategy [M]. Beijing: CITIC Publishing House, 2009.
Zhang Jianhua. Main problems after the 16th National Congress [M]. Beijing: Economic Daily: 20 1 1:74-82.
[12] Yang Hui. Marketing [M]. Beijing: China Social Sciences Press, 20 1 1.
Yellow. Marketing [M]. Shanghai: Shanghai University of Finance and Economics Press, 2003.
He Yongqi, Zhang Chuanzhong, Cai Xinchun. Marketing [M]. Liaoning: Dongbei University of Finance and Economics Press, 2007:358-363.
Cattle Kehong. Research on Analysis and Evaluation System of Core Competitiveness of Coal Enterprises in Shandong Province [J]. Coal Enterprises, 20 10, (8).
[16] Hui Weifeng. Problems and countermeasures faced by coal enterprises under the financial crisis [J]. Coal Economic Research, 2009.8: 15- 16.
[17] Su Dahua. On coal marketing strategy [J]. Neijiang Science and Technology, 2008, (03).
[18] Zhao Wensheng. Analysis of Coal Marketing Strategy of Tiemei Group [J]. China Coal, 2009,32 (05).
[19] Liu Dongsheng. Research on the Construction and Implementation of Coal Relationship Marketing Strategy [J]. Journal of North China University of Science and Technology, 2007,33 (02).
[20] Ji Jianxin. Marketing strategy of coal enterprises [J]. Cooperative Economy and Technology, 2009, (13).
[2 1] Dong Xiuying. On marketing channel management of coal enterprises [J]. Group Economic Research, 2011(193):160.
[22] Lu Wenpei. Build a harmonious * * * win-win coal marketing culture [J]. China Coal, 2011(2):112-165438.
[23] Xie Peiyou. Thinking about coal marketing strategy [J]. Heilongjiang Science and Technology Information, 2011(2):149.
[24] Jiang De, Qian Bomin. On the marketing strategy of coal enterprises [J]. Research on Coal Economy, 2005( 1 1):80.
[25] Tao Qiuming. Problems and Countermeasures in Marketing of Coal Enterprises [J]. Modern Commerce, 20 1 1(5):76.
[26] Chen Guangjun. Innovation of marketing channels in coal enterprises [J]. Heilongjiang Science and Technology Information, 20 10( 18):82.
[27] Zhang Hua. On the integration of coal marketing strategy [J]. Shandong Coal Science and Technology, 20 10, (6).
[28] Robert. J.DolanandHermannSimon, PowerPricers, Cross-circuit Board, May, 1997.
29 jagdishnshesh。 Marketing productivity: problems and analysis. Journal of Business Research, new york, 2-30 May 2002.
30 An Yan. On the reasons why the distribution channel strategy has become the main competitive strategy of enterprises [J]. Modern Commerce .2008, (3).
;
- Previous article:What are Jin Chen’s variety shows?
- Next article:How to make a reservation at Tiananmen Square in Beijing
- Related articles
- Is that wv online now true or not?
- What does it mean to dream about encounters while traveling?
- Yabuli Travel Guide Yabuli Play
- Introduction to the Missouri Battleship Memorial Hall in Hawaii
- What magazines are worth subscribing to that can broaden your horizons?
- Are there any specialties in Dongguan?
- What is the college tuition fee of Linyi University?
- What is the phone number of Xuchang Yuntong Building Materials Co., Ltd.?
- Where can I find street view photographers in Qingdao?
- 6 words of composition in the fifth grade of primary school: memories caused by photos