What are the basic characteristics of my country’s outbound tourism market?

In recent years, with the rapid and efficient development of our country's economy, people's living standards have also made a qualitative leap. On the basis of relatively abundant material life, citizens have also put forward higher-level spiritual life needs, and the tourism industry has developed vigorously against this background, especially outbound tourism due to its uniqueness and natural monopoly of tourism resource endowments. It has gradually attracted widespread attention from the people. At the same time, our country's tourism management department has introduced loose management policies, and these have driven the rapid development of our country's outbound tourism market, making it an important part of our country's tourism market. It is now It is changing the operating pattern of China's tourism economy and even affecting the trend of the world tourism market.

Overview of the Development of my country's Outbound Tourism Market

1.1 Definition of Outbound Tourism The so-called outbound tourism refers to the tourism consumption activities carried out by citizens of a country across the border to another country or region. Its main Types include: official travel, business travel and private sightseeing travel. The first two are tourism activities for official and business personnel for official, commercial or diplomatic purposes, and the state or enterprises pay relevant expenses, while private sightseeing mainly refers to citizens with private exit passports who go abroad for sightseeing at their own expense. travel.

1.2 The current development status of my country’s outbound tourism market Outbound tourism is a relatively new concept for our country. Due to the particularity of our country’s social form and early economic system, it did not appear until the mid-1980s in our country. Outbound tourism sprouted, and its real development was in the early 1990s. With the continuous development of our country's economy and the continuous improvement of people's living income levels, our country's outbound tourism market has entered a rapid development track. The "China Outbound Tourism Development Annual Report 2009-2010" released by the China Tourism Academy pointed out that in 2009, my country's outbound tourists were close to 50 million. At the same time, the report predicted that the number of outbound tourists in 2010 would be 54 million, a year-on-year increase of more than 11%; Outbound tourism expenditure reached US$48 billion, a year-on-year increase of 14%; the tourism trade deficit reached US$5 billion, a year-on-year increase of 150%. According to predictions from the World Tourism Organization, Chinese outbound tourism will reach 100 million in 2020, accounting for 6.2% of the world's total. By then, it will become the largest tourist destination in Asia and the fourth largest in the world after Germany, Japan and the United States. Exporting countries. It can be seen that my country’s outbound tourism market has huge development potential. It is changing the operating pattern of China’s tourism economy and even affecting the trend of the world tourism market. It also assumes the major responsibility of balancing the goods trade surplus, easing trade frictions and reducing the pressure of currency appreciation. 2 Characteristics of the development of my country’s outbound tourism market 2.1 The scale of outbound tourism continues to grow rapidly, and the personnel structure has changed. First of all, our country is a populous country with a population base of 1.3 billion. With the rapid development of our country’s economy, business and official activities are frequent and The increasing demand for individual sightseeing travel has accordingly driven the sustained and rapid growth of my country's outbound tourism scale. According to relevant statistics, there were nearly 50 million outbound tourists in my country in 2009, of which about 42.2097 million were outbound tourists for personal reasons, accounting for 89% of the total number of outbound tourists. It can be seen that the proportion of outbound tourists in my country has changed. The proportion of people leaving the country for personal reasons has been relatively declining, while the proportion of people leaving the country for personal reasons has been increasing. 2.2 Rapid expansion of tourist destinations. With the rapid development of my country's economy and the improvement of comprehensive national strength, as Asia's largest outbound tourism source market, its important position has gradually been recognized by countries around the world. Currently, there are 139 countries in the world. 181 Tourism Tourism Economic Research "China Business" CHINA BUSINESS&TRADE 181 Tourism Tourism Economic Research "China Business" CHINA BUSINESS&TRADE On the warm ocean coast, you can also experience the mystery of the tropical rainforest. These have greatly expanded the scope of outbound tourism and at the same time brought tourists more freshness and desire for experience, promoting the development of outbound tourism. 2.3 Extension of travel routes and innovation in travel methods. According to relevant statistics, in 2009, 67% of my country’s outbound tourists chose to go to nearby Asian countries, but at the same time, 33% of outbound tourists chose to go to Europe, America, Oceania, Africa and other long-term destinations. Destination countries, it can be seen that my country's long-term outbound tourism routes have great potential; and compared with traditional tourism methods, some emerging new tourism methods such as island tours, cruise tours, off-season tours and self-guided tours are also constantly being launched to stimulate consumers' enthusiasm for consumption. . 2.4 The growth of total outbound tourism consumption is accelerating, and the tourism trade deficit is increasing. According to the estimated data from the "China Outbound Tourism Development Annual Report 2009-2010" released by the China Tourism Academy, my country will spend US$48 billion on outbound tourism this year, a year-on-year increase of 14%. It can be seen that , my country's outbound tourism market is developing rapidly; at the same time, the report predicts that the tourism trade deficit will reach 5 billion US dollars this year, while it was only 2 billion US dollars in 2009, a year-on-year increase of 150%, but it also plays a role in balancing the goods trade surplus and easing trade Friction and reducing the pressure for RMB appreciation.

3 Problems existing in the development of my country’s outbound tourism market 3.1 The phenomenon that seriously affects the image and reputation of the country and its citizens When going abroad, a person’s behavior not only represents personal behavior, but also represents the overall image and reputation of a country and group. The development of my country's outbound tourism has allowed Chinese people to go abroad and experience the strong cultural atmosphere, profound humanistic heritage and unique natural landscapes of foreign countries at close range. However, some uncivilized behaviors of citizens and illegal behaviors such as staying abroad have led to the national image and The reputation has been seriously damaged; at the same time, due to the low-price promotion policy, some destination countries have provided tourism products for Chinese tourists that are significantly different from those of tourists from developed countries in terms of reception level, service quality and safety guarantee. It is obviously contrary to improving the international image and improving the international status and reputation, which seriously affects the international image and reputation of our country and citizens. 3.2 The service quality is uneven, and tourists’ legitimate rights and interests are difficult to protect. my country’s tourism market management level is low, management is lacking in standards, and the service process lacks a supervision mechanism, resulting in uneven service quality. In order to seize market share, some travel agencies do not hesitate to use false advertising inducements, low quotations, high rebates and other methods or means to attract customers. At the same time, there are a large number of phenomena that induce tourists to shop, cheat and rip off customers, and induce them to participate in unhealthy projects such as pornography. What's more, they force tourists to participate in high-cost self-funded travel projects in order to obtain high kickbacks, and do not accept or act on tourists' complaints. These are the leading factors that lead to serious service quality problems and the inability to protect tourists' legitimate rights and interests; and , my country’s consumers have insufficient understanding of their own consumer rights and weak self-protection capabilities. At the same time, they are unable to complain to relevant departments and personnel in a timely manner. This is also one of the key factors that prevent tourists’ legitimate rights and interests from being promptly and effectively protected. . 3.3 Franchise monopoly operation leads to chaos in market operation and competition. The Chinese government adopts franchising to control and manage outbound tourism. However, while protecting emerging markets, it also seriously hinders the normal development of the market. The long-term franchising method has caused When relevant enterprises and institutions obtain franchise rights, they also obtain monopoly rights. The lack of regulation by market competition mechanisms guarantees the high monopoly, high quotation, and high profit status of outbound tourism, which in turn leads to the disruption of its market operations and competition order. confusion. The contradiction between supply and demand and the existence of high profits have caused many travel agencies to take risks and seriously violate the regulations of relevant national departments. For example, travel agencies without operating rights illegally operate outbound tourism business, and travel agencies with operating rights exceed their scope and exceed their rights to operate outbound tours to non-destination countries. Business and other phenomena are common. What's more, in order to win the source market, outbound tourism projects in non-destination countries are operated and promoted in disguise in the name of "official inspection", "business inspection", etc. 3.4 The competitiveness of my country’s domestic tourism market has declined and the loss of foreign exchange has increased. The existence of the franchise model has given rise to high monopoly and high profits in the outbound tourism market, which has also led to more travel agencies trying every means to squeeze into the outbound tourism industry. threshold, which has also led to a decline in the development of domestic tourism resources and a reduction in investment amounts, resulting in the low-end and rough development of the domestic tourism market, which has greatly reduced the international competitiveness of the domestic tourism market; at the same time, because of the impact on the outbound tourism market Attention has been paid to it, its promotion and publicity efforts have been increased, and it has also guided consumers' consumption behavior to shift to outbound tourism. The growth of the outbound tourism market will inevitably lead to an increase in the total outbound consumption of tourists, which will naturally increase the loss of my country's foreign exchange. 4 Conclusion In summary, outbound tourism, as a fashionable way of tourism consumption, not only brings opportunities and development space for my country’s tourism industry, but also challenges. Both of these exist, and in this How to achieve better and faster development in Cunzhong is the major challenge and key issue that my country's tourism industry must face. This article, on the basis of understanding and expounding the current situation of my country's outbound tourism development, analyzes its development characteristics and puts forward some relevant issues in the development. It aims to provide useful information for managers and practitioners engaged in outbound tourism through this article. Provide certain reference and reference functions, thereby further promoting the rapid, efficient and healthy development of China's outbound tourism market, and providing a better consumption environment and consumption platform for my country's outbound tourists.