Ancient towns play a leading role in the tourism development model.

Ancient towns play a leading role in the tourism development model. Mistake.

Analysis of existing development models and characteristics

The concrete manifestations are as follows: the long development process is combined with the urbanization of ancient towns; The property right relationship is complex and involves a wide range; Facing the pressure of improving the comprehensive competitiveness of regional economy. By combing the context of the rise and development of ancient town tourism, we can see the following three ancient town tourism development models:

Government-led model: also known as "platform model", the government uses the power of urban planning examination and approval to carry out macro-management of ancient town tourism development; The investment of development funds mainly depends on local finance.

However, the investment in public facilities introduces relevant market mechanisms and charges tourists (ancient city protection fees). Specific tourism development projects are not specifically intervened, mainly through urban planning and administrative examination and approval. The tourism development of Dayan ancient town in Lijiang is the representative of this model.

Government-led project company model: the government establishes the corresponding tourism development project company, and the relevant assets are injected into the project company in the form of government financial allocation (or invested in the form of asset pricing, and the asset owner owns the corresponding equity of the project company). The project company borrows money from the bank with the assets injected by government organizations as collateral, and the proceeds are used for the development of ancient town tourism projects.

The income from tourism development is used to repay bank loans, so the ancient town tourism is developing in a rolling way. Wuzhen, Zhejiang is the main representative of this model.

Mode of management right transfer: The representative of this aspect is Fenghuang Ancient Town in Hunan. After the local government develops the tourist attractions (resource assets) within its jurisdiction, it attracts investors to participate in the tourism development of the ancient town by transferring the right to operate tourism development. Investors will continue the process of ancient town tourism development according to their own advantages and market demand, and the government will only manage investors (developers) at the macro level of the industry.