2016 Frontline 100 Days Lecture 8: Writing couplets, advertisements, slogans, etc.

This is a review question for the high school entrance examination. The relevant information is as follows;

Lecture 8: Drafting of couplets, advertisements, slogans, etc.

"Condensed are all "Essence", couplets, advertisements and slogans are like a wonderful flower, shining in the field of Chinese language high school entrance examination. In the 2015 high school entrance examination, the Yichang paper tested couplets in the form of idioms; the Beijing paper used Lu Xun's works to test couplets; the Yibin paper used Chinese and foreign classics to test couplets; the Chengdu paper asked students to write slogans for the "Chengdu Food Festival" to highlight Characteristics of Chengdu cuisine; Ziyang Paper allows students to learn about advertising in the "I have zero contact with advertising" activity.

The types of test questions for couplets show a flexible and changeable trend. In recent years, the main types of questions in the high school entrance examination include: docking type, appreciation type, revision type, writing type, and association type (that is, associate a couplet with a certain historical figure or scenic spot, etc.).

The main types of questions in the advertising and slogan category include: analyzing and understanding advertisements and slogans; creating and drafting advertisements and slogans.

1. Instructions for writing couplets

(1) The number of words should be equal. This is the most basic requirement for couplets, so that they can be neat, symmetrical, balanced and give people a sense of visual beauty.

(2) The structure is the same. The upper and lower lines of the couplet require subject-predicate versus subject-predicate, verb-object versus verb-object, parallel versus parallel, etc.

(3) Parts of speech are relative. The parts of speech of the words in the corresponding positions of the upper and lower couplets should be relative (same), that is, nouns versus nouns, verbs versus verbs, adjectives versus adjectives, numerals versus numerals, function words versus function words, etc.

(4) Equal and opposite. The words in the corresponding positions of the upper and lower couplets should be "opposite". The last word of the first line must be in a oblique tone, and the last word of the second line must be in a flat tone. But under normal circumstances, the requirements for candidates' average level are not so strict.

(5) Semantic related. This is the embodiment of the inherent beauty of the couplets, which requires that the meanings of the upper and lower couplets must be related to each other. The content relationship of couplets can be divided into three categories: positive pair (the contents of the upper and lower couplets are similar and related), opposition (the contents of the upper and lower couplets are relatively opposite), and running pair (the contents of the upper and lower couplets are coherent and connected).

2. Writing skills for advertising words and slogans

(1) Use rhetoric.

① Duality. Such advertisements and slogans are catchy to read, give people a sense of beauty, and are easy to remember. Such as: Cherish life and stay away from drugs; ②Contrast. Through sharp contrast, it gives people a deep impression and inspiration. For example: Xinfei's advertisement is good, but it is not as good as Xinfei refrigerator; ③ Metaphor. Make it vivid. For example: Mandarin - the bridge between 1.3 billion hearts. ④Ask a question. It is easy to stimulate people's thinking and enhance their appeal. Such as: Why is blood thicker than water? Because there is love in it. (Compulsory blood donation) ⑤ Repeat. Emphasize and highlight the characteristics of the object. Such as: Litong, Litong, different. (A certain shampoo product) ⑥ pun. Add

(2) Imitation of idioms (idioms, poetry lyrics, famous aphorisms).

It creates new meaning and is conducive to rapid dissemination. For example: There are thousands of people searching for her, you can go as many times as you want. (a temperature-controlled refrigerator); silent and mosquito-free. (A mosquito-repellent incense advertisement)

(3) Clever use of homophony.

It can have the effect of falling in love with each other at first sight. For example: riding is endless fun (bicycle); life can be more beautiful (midea air conditioner).

(4) Draft standards.

① The content is specific and the direction is clear: it must be specific and clear, so that people can understand it at a glance, and cannot be vague.

② Be concise and concise, simple and plain: the language should be as highly condensed as possible and the length should be short and concise.

③The idea is novel and creative: strive to make the content eye-catching and easy to remember.

④ The tone is cordial and warm, full of humanistic care: The personality goals of "beauty" and "goodness" should be used as much as possible to arouse people's potential virtues.

(2015·Yichang) Couplet is a very interesting language form in traditional culture. It pays attention to the equal number of words and the knot.

(1) Beautiful mountains and clear waters—(　　)　(2) Simple food—(　　)

This question is designed to test students’ ability to write couplets. This question tests couplets in the form of words, with moderate difficulty, and there are suggestive examples of word couplets in the question. When answering, follow the guidelines for writing couplets in the problem-solving skills: equal number of words, same structure, opposite parts of speech, Requirements such as oblique, oblique, opposite, semantic relevance, etc. are acceptable. In question (1), the first couplet is a phrase composed of two juxtaposed subject and predicate words. The content is landscape description. Similar words are also asked in question 2). The first couplet is a phrase composed of two juxtaposed positive words. The content is There are many such phrases related to food in life, such as delicacies from the mountains and seas, delicacies from the mountains and wild asparagus, delicacies on a jade plate, etc. After writing the second couplet, compare it with the first couplet to see if it meets the instructions for writing the couplet. If it does, it is the answer.

Reference answers ① The flowers are full and the moon is full (the flowers are red and the willows are green, the moon is bright and the wind is clear, etc.) ② The delicacies of the mountains and the sea (mountain delicacies, wild ass, delicacies on the jade plate, etc.)

(2015·Ziyang) Please write "Promote Mandarin" "Write an advertising slogan on the theme. (Use at least one type of revision within 20 words)

Ideas: This question tests the writing of advertising slogans. To answer this question, you can combine the techniques for writing advertising slogans in the problem-solving skills.

This question is to promote "Promote Mandarin", so the theme must be highlighted when writing, and the language must be clear and understandable; in addition, there are two special requirements in the writing requirements: "Use at least one rhetorical technique, and the number of words must be within 20 words." , which requires that advertisements must be written with literary grace and content within the limited number of words, and can also play a role in promoting propaganda. As long as you pay attention to these aspects, I believe you will be able to write an advertisement that meets the requirements.

Reference answer Example 1: Mandarin is the bridge between you and me. Example 2

(2015·Chengdu) Chengdu cuisine is famous all over the world. Chengdu holds various food events every year. Among them, the "Chengdu Food Festival" is one of the most popular events. Please write a slogan for the "Chengdu Food Festival" event, which should highlight the characteristics of Chengdu food, reflect the enthusiasm of Chengdu people, and have a certain literary talent. It should not exceed 20 words (including punctuation).

Ideas: This question tests the writing of promotional slogans. When writing, please pay attention to: Content range

Reference answer: The people of Shu have been as hot as fire through the ages, and the food has been as spicy as burning for thousands of years.

1. (2015·Loudi) Class 1 of Grade 9 will hold a "My Forever Junior High School" graduation party. There is a "Thanksgiving to Teachers" section. We are going to post a couplet praising the teacher. The first couplet has been given. Please fill it in. Second line.

First couplet: A three-foot podium cultivates peaches and plums

Second couplet: ______________

2. (2015·Suzhou) The four sentences in the poem below can form two couplets. Please complete the combination according to the characteristics of the couplets, and write the answer on the corresponding horizontal line below (fill in the serial number).

① Birds singing in the pines ② Birds singing and the mountain becoming more serene ③ Spring and thousands of sounds

④ The wind is still blowing and the flowers are still falling ⑤

(1) First couplet : ______; second line: ______;

(2) Upper line: ______; second line: ______.

3. (2015·Jilin) ??Classical ancient poetry is the national cultural gene flowing in our blood. If you study poetry and prose, your emotions will be high and your people will be beautiful; if you use poetry and prose, your aspirations will be high and your taste will be fragrant. Please write out the second line based on your accumulation.

First couplet: Zizhan leisurely enjoys the moon in front of the court

Second couplet: __________________

4. (2015·Liuzhou) In the "How Much Do You Know About Traditional Culture" entertainment activity jointly organized by the school and the community (village), a couplet stumped everyone. Please help fill it out.

First line: Dragon Boat Festival________ sacrifice to Qu Yuan

Second line: Mid-Autumn Festival moon________

5. (2015·Yibin) One of the inaccurate second couplets written based on "Journey to the West", "Water Margin", "Childhood" and "Jane Eyre" is (　)

The first couplet: Beethoven worked hard to compose famous music

Second line:____

A. Sanzang of the Tang Dynasty traveled across mountains and rivers in search of true scriptures

B. A man who is brave and brave is a hero.

C． Gulliver went through many hardships in his childhood

D. Charlotte writes classics with skill and wisdom

6. (2016·Forecast) A new office building of a township government was completed, but there was a couplet missing at the gate. Someone wrote the first couplet in conjunction with the current eight-point regulations of the Party. Please copy the second couplet.

First line: Tell the truth and do practical things with integrity

Second line: ____________________

7. "Umbrella" and "Crutches" are common items in life. Please choose one of them and write an advertisement for it. Requirements: No more than 20 words.

8. (2015·Shanghai Minhang District) A full 77 years have passed since the Nanjing Massacre, but wars are still burning around the world, and death is still threatening the lives of millions of people. Please create an advertisement with the theme of "Calling for Peace, Rejecting War". It is required to highlight the main theme, use accurate words, and control the word count within 20 words.

9． (2015·Fuyang No. 9 Middle School) Read the following materials and complete the questions.

On January 14, the 2015 South-to-North Water Diversion Working Conference was held in Nanyang, Henan. According to reports, since the middle line of the South-to-North Water Diversion project was opened for more than a month on December 12 last year, the water levels along the entire line have been stable and the project has been operating normally. As of the 14th, a total of 94 million cubic meters of water had been transported to Henan, Hebei, Beijing, and Tianjin; the eastern route of the South-to-North Water Diversion Project has been Since the official opening of the water supply in November 2013, a total of 4.793 billion cubic meters of water have been pumped from the river and 257 million cubic meters of water have been transferred to Shandong, successfully completing the water transfer task. After the implementation of the South-to-North Water Diversion Project and strict control of groundwater, the northern region can reduce overexploitation of groundwater by about 5 billion cubic meters every year.

Please use the Chinese knowledge you have learned to write a slogan based on the "South-to-North Water Diversion" situation introduced in the materials to promote this great project of the South-to-North Water Diversion Project.

10. In order to create a strong atmosphere to commemorate the 70th anniversary of the victory of the Anti-Japanese War, the principal of Guanghua Middle School wants to hang some propaganda slogans on campus. Please write a propaganda slogan based on your accumulated relevant knowledge.

Your draft: ____________________________

11. (2015·Huaibei Joint Entrance Examination) Winter vacation is approaching, and more and more students and their families plan to choose to travel for vacation.

To this end, a class held a comprehensive learning activity titled "Civilized Tourism".

Please design a promotional slogan to remind everyone to travel in a civilized manner (no more than 20 words).

12. (2016·Prediction) The second Sunday in May is Mother's Day. In order to create a "gratitude" atmosphere on campus, the Moral Education Department is collecting slogans from students, please write at least one.

13. Read the material below and answer the questions.

Due to overfishing, the number of sharks has dropped sharply, and some species of sharks are on the verge of extinction. In order to protect sharks, international animal protection organizations advocate the public to reduce shark fin consumption and maintain the balance of marine ecology. Celebrities such as Yao Ming, Yang Lan, Guo Jingjing and others responded positively and volunteered to serve as "image ambassadors" for shark protection and refused to eat shark fins.

Research by an environmental investigation organization shows that the degree of mercury contamination in high-end food such as shark fin is as high as 70%, and the rate of mercury that can be absorbed by the human body has exceeded the normal allowable content by 42 times, and mercury is harmful to humans. Harmful to the higher nervous system.

Please integrate the main information contained in the above two materials and design a slogan or 30 words for public welfare to protect sharks)

14. (2015·Huanggang Simulation) Yiaihu Middle School has launched a comprehensive practical activity with the theme of "Practice the Socialist Core Values". You are welcome to actively participate in it.

(1) The school is going to hold a singing competition, and students from all classes are participating enthusiastically. We need a couplet on both sides of the stage. The first couplet has been written. Please come up with the second couplet.

First couplet: Sing the main melody to establish the soul of the nation, and everyone gathers at the core

Second couplet: _______________________________________

(2) In the spring season, there is unlimited vitality, and the campus The grass is green and the flowers are blooming. To remind people to protect the beautiful scenery, please write a reminder for the environmental protection notice board in the flower bed. Requires the use of rhetorical devices.

15． (2015·Xiangyang) It seems like yesterday, we stepped into the gate of junior high school happily, but in the blink of an eye, three years have passed quietly. Junior high school life is like a station in life, which means both the end and the beginning of a new journey. Looking back on the past days,

(1) Draft a slogan In order to create an atmosphere, a promotional slogan needs to be posted in the classroom. Please write the second half of the slogan based on the underlined sentence and imitate the sentence pattern of the first half.

The first half of the sentence: Recalling the past, joy is in front of you;

The second half of the sentence: _______________________

(2) Design activities In order to make this event rich and colorful, please Design two more activity forms.

①Tell me about the learning process

②____________________

③____________________④Picture the beautiful future

(3) Reviewing the classics for three years, We have read many classic literary works. In these works, there are always some characters, plots, scenes, etc. that remain in our hearts and linger in our hearts.

The following are the titles of classic literary works in textbooks. Please choose one at will, follow the example, write a sentence about your most unforgettable content or theme, and write the corresponding title of the work.

Works: "Back View", "The Last Lesson", "My Uncle Jules"

Example 1: A burst of laughter shows the harshness of the world. ("Kong Yiji")

Example 2: Special words and deeds foreshadow a tragic ending. ("Kong Yiji")

Draft:_______________________________________________________________

____________________________________________________________________________

Lecture 8: Drafting of couplets, advertisements, slogans, etc.

1. A piece of chalk composes the Spring and Autumn Period (or: a piece of red heart blooms with fragrance, a lifetime of hard work casts the master's soul, etc.) (wide pair is enough) 2. (1) ① ⑤ (2) ④ ② 3. (1) Uncle Mao loves the lotus in the pond alone (2) Yuan Ming picked chrysanthemums under the fence alone (a wide pair is enough) 4. Boat racing (eating rice dumplings) and remembering relatives 5.C 6. Example: No corruption or bribery, two sleeves of breeze 7. Umbrella: The scorching sun shows protection, and the wind and rain reveal true love. Crutch: When I falter, you are the friend I can count on. 8. Example 1: Let the clear spring of peace extinguish the fire of war. Example 2: Use great love to build peace and use reason to resolve disputes 9. Example 1: A river of clear water continues to flow northward, and hundreds of millions of people are sincerely connected. Example 2: The Chinese Dream of South-to-North Water Diversion, thousands of miles of ecological mountains and rivers. Example 3: Chinese love surges thousands of miles away, and clear water flows to the north from a river. 10. Celebrate the victory of the Anti-Japanese War and remember the history of humiliation. 11. Example 1: Civilized tourism is accompanied by civilization; Example 2: Civilized tourism is inseparable from everyone’s participation. 12. Example 1: Mourning for parents 13. Example 1: Sharks are not guilty, shark fins are poisonous; protect sharks and stay away from shark fins. Example 2: Shark fins are the reason why humans kill sharks, and they are also the last weapon of sharks to take revenge on humans. 14. (1) Stimulate positive energy to make youth shine. My dream will eventually come true with the national dream. (2) Example 1: When you pick the flowers, you shed tears, and when you step on the grass, you are shocked.

Example 2: Look how beautiful I am, do you still have the heart to pick it? 15. (1) The passion for the future fills my heart. (2)3) Example 1: Two big characters show the power of patriotism. ("The Last Lesson") Example 2: The solemn appearance shows that the country is in the heart. ("The Last Lesson") Example 3: When the bell rings, don’t abandon the beautiful French language. ("The Last Lesson") Example 4: A back figure condenses the power of father's love. ("Back View") Example 5: Crossing the railway twice, showing the deep love for your son. ("Back View") Example 6: Tears everywhere, finally realizing the deep father's love. ("Back View") Example 7: A letter from home evokes the dream of getting rich. ("My Uncle Jüle") Example 8: Escape hastily, despite the harsh conditions of the world. ("My Uncle Jüle") Example 9: Ten copper coins, placing hope in society.

("My Uncle Jules")