Analysis on the employment direction and prospect of exhibition planning and management specialty: What is the employment direction of exhibition planning and management specialty?

1. Prospects: The employment prospects of exhibition planning and management majors are very impressive.

Exhibition is a practical major, which requires learners to be good at thinking and summarizing while studying professional textbooks, and combine the theoretical knowledge they have learned with the actual situation to give full play to the driving role of exhibition in economy, thus promoting the development of exhibition economy and surrounding economy. The major of exhibition planning and management mainly faces the exhibition industry, and is engaged in the front-line work of exhibition service, planning and management in exhibition planning, exhibition operation management, exhibition marketing, exhibition design and management.

Generally speaking, talents in the exhibition industry need comprehensive talents with multiple abilities. After graduation, you can engage in exhibition investment promotion, participate in exhibition preparation and manage exhibition venues. Convention and exhibition industry is a new sunrise industry, with frequent international exchanges, but there is an extreme shortage of talents, especially for foreign language proficiency.

2. Employment direction

Exhibition planning and management major is a new applied major, aiming at cultivating advanced applied talents who can adapt to the needs of socialist market economy and exhibition development, have both ability and political integrity, master the actual operation of exhibitions, and engage in exhibition planning and management and exhibition design in exhibition industry, tourism, advertising, large and medium-sized enterprises and institutions, and government propaganda departments.

After graduation, students majoring in exhibition planning and management are mainly engaged in the front-line work of exhibition service, planning and management for various exhibition companies, exhibition centers, advertising companies, tourism companies, hotels, foreign trade companies, economic and trade administrative departments and other related enterprises and institutions.