What about the cultural industry in Xining? The more specific the better! The best answer has extra points ~

Ancient narrative

In many people's minds, this loess platform, which was built in the Nanliang period of the Wei, Jin and Sixteen Countries, is an ancient building that best represents the cultural connotation of Xining. It is tall and majestic, with extraordinary momentum, bearing the historical memory of Xining's vicissitudes, which makes many Xining people attach too much imagination and legends to it without hesitation. As a citizen of Xining who has lived under the tiger platform for generations said, "Tiger platform makes us feel the greatness and sublimity of our ancestors."

However, in the view of Yi Yizhi, a professor at Qinghai University for Nationalities, Tiger Terrace only represents a fragment in the history of Xining. "Xining comes from history and should also seek its roots from history." Teacher Yu said this.

Let's focus on a deeper and wider scene, because only there can we realize the true meaning of Mr. Ichiro's sentence.

1973, 10 In June, archaeologists discovered a world-famous painted pottery basin in Shangsunjiazhai Village, Beichuan, Xining City. This painted pottery basin, which was born 5000 years ago, has become an important material evidence that can not be ignored when people study the living conditions of Neolithic people in Hehuang area and even the upper reaches of the Yellow River. Its extraordinary artistic value is the crystallization of early human wisdom.

199 1 year, archaeologists in our province excavated the Nash site in Xiaoqiao area of Beichuan, Xining, and the life of the ancient Qiang people in Xining gradually appeared before our eyes from 4000 years ago to 3500 years ago.

With the full development of archaeological work, the historical outline of Xining has gradually become clear before our eyes.

According to Mr. You Yizhi's textual research, Wu Yijian, who appeared in the Biography of Western Qiang in the later Han Dynasty, was the first ancestor of Xining who was written into the history books.

Since then, through the painstaking efforts of the Han Dynasty, the wars in the Northern and Southern Dynasties, and the martial arts of the Sui and Tang Dynasties, Xining has ushered in greater glory.

During the Northern Song Dynasty, Xining was called "Zhou Xian". In the third year of Fengning in Song Huizong, it was 1 104, and the name of the country was changed to "Xining", which means western peace.

Today, on the edge of expressway in the south ring of Xining, you can still see an ancient city site, which was the site of Qing Tang Cheng built in the Northern Song Dynasty.

According to Tang Lu in Qing Dynasty, Tang Cheng in Qing Dynasty "is located in the south of Huangshui River, 20 miles wide, with eight gates on the side and a city in the middle."

Mr. Xiongyi said: "This scale is quite large, and the Acropolis in Xining in the Ming Dynasty is only half of it." From the scale of Tang Cheng site in Qing Dynasty, it is not difficult to see the prosperity of Xining in that year and the attention paid by the rulers to this frontier area.

Yang Wensheng, a local historian, told us that today's Xining was developed on the basis of the Acropolis.

Mr. Yang described the scale of Xining Acropolis for us.

Xining Acropolis is square, with a circumference of nine miles, 180 steps and three feet, about 53 13 meters. The city is five feet high, about 16 meters, with four doors. There are towers on every gate, which are magnificent.

Although there are not many ruins of the Acropolis in Xining today, the names related to the Acropolis, such as Ximen, Nantan and Dongguan, are still used by Xining people from generation to generation, which is the most precious memory left by history to Xining people today.

In 2008, the reconstruction project of Xining North Gate Tower was completed, which reappeared the grandeur of Xining Acropolis.

Yang Wensheng said: "The reconstruction of the North Gate of Xining reflects the importance attached by the Xining Municipal Party Committee and Municipal Government to cultural undertakings in recent years. As a beautiful landscape in Xining, the North Gate of Xining has effectively improved the cultural taste of Xining and added its cultural charm. "

Multicultural Shaping Charm Xining

Xining, located at the junction of Qinghai-Tibet Plateau and Loess Plateau, is a multi-ethnic settlement in history.

During the Western Han Dynasty, the first batch of Han people who settled in the fields entered Xining, which opened the immigration history of Xining. Since then, Tuguhun from Liaodong has mixed with local Qiang people and established Tuguhun Kingdom. After Tubo entered Hehuang Valley in Tang Dynasty, it brought rich and colorful civilization forms to this land. Since the Yuan Dynasty, a large number of Hui, Salar, Mongolian herders and businessmen have moved into Xining continuously, which ushered in the peak of ethnic integration in history. In the Ming Dynasty, a large number of immigrants moved to Xining again. These immigrants from all corners of the country not only promoted the prosperity and progress of Xining with the local people, but also created Xining's unique humanistic spirit and cultural connotation.

At the top of Nanshan Mountain in Xining City, stands a magnificent temple-nanzenji. Nanzenji was founded in the eighth year of Yongle in the Ming Dynasty (A.D. 14 10). It is said that the original nanzenji was composed of a mountain gate, a Guandi Temple and a stage built on it. Later, it was continuously expanded and repaired, and finally evolved into a famous Buddhist temple in Xining today.

Tulou Mountain is far from Nanshan, and the Tulou view is on the waist of Tulou Mountain. Because of the view of Tulou and the geographical location of nanzenji, Xining people used to call it Tulou Guanbei Temple.

According to Li Daoyuan, a geographer in the Northern Wei Dynasty, in Notes to the Water Classics, "Huangshui is in the east, Tulou is in the south, and Loubei is on the mountain plain, with a peak height of 300 feet ..." It can be seen that the view of Tulou has a long history.

Historians have confirmed that Tulou Temple was originally built by local people in the Eastern Han Dynasty to protect Captain A Qiang. At the end of the Eastern Han Dynasty, Buddhism spread to Hehuang area, and the ancestral temple of Tulou became the main activity place of Buddhism. During the Wei, Jin, Southern and Northern Dynasties, the role of Qinghai Road on the Silk Road was gradually strengthened, and the number of monks going to Tianzhu through Qinghai increased day by day, and the Tulou ancestral hall also ushered in its heyday in history. In the Qing Dynasty, the ancestral temple of Tulou gradually became a place for Taoist activities.

In fact, anyone who knows a little about the history and geography of Xining knows that a temple and a scene on the two mountains in the north and south are just a microcosm of the multicultural phenomenon in Xining. For thousands of years, nanzenji, Tulouguan and the landmark buildings built by people of all ethnic groups standing in the streets and alleys of Xining have jointly composed the harmony of Xining and created a unique cultural landscape for Xining.

Zhao Weizhong is a photographer from Shenzhen. In an interview with reporters on August 2, 2009, he said, "I have traveled through many cities in China. It is rare for a city like Xining to integrate many national cultural elements such as Han, Tibetan, Hui, Mongolian and Salar into one city. This is the most unique and precious cultural wealth in Xining. It can be said that Xining can appreciate the customs of all ethnic groups in Qinghai. "

Cultural diversity has brought great vitality to Xining's tourism. In recent years, with the formation of "China Summer Capital Tourism Circle", relevant departments have included scenic spots within 200 kilometers around Xining into the "China Summer Capital" tourism circle. Relying on cultural relics, cultural heritage and national folk art resources, Xining has made great achievements in developing characteristic cultural tourism.

The reporter learned from Xining Tourism Bureau that at present, there are four national 4A scenic spots in Xining, namely Ta 'er Temple, Tibetan Medicine Museum, Qinghai Provincial Museum and Xinlu, and five national 3A scenic spots in Dongguan Muslim Temple, nanshan park, People's Park, Zambilinka and Laoye Mountain. There are 12 famous festivals with Xining as the center, and the number of tourists coming to Xining is increasing year by year.

Xining welcomes new development opportunities.

Here, we may wish to review Xining's huge investment in cultural protection in recent years.

In 2004, Xining Nash Site Museum started construction. A staff member of Xining Cultural Bureau said at the groundbreaking ceremony: "The development of the city is not only a change in external forms, but also a rich support of internal culture. Cultural relics are the memory and extension of culture. Rational development and utilization of Nash's ancient cultural relics will play a positive role in improving the cultural taste of the city, vigorously promoting and cultivating the national spirit, and constantly enriching people's spiritual world. " "The Nash Ruins Museum has completely changed the status quo of Xining as the provincial capital without a museum. Through nearly ten years of research and publicity work on Nash Site, Nash Site has gained a certain popularity and has become a cultural brand of our province. "

On July 30, 2004, a northwest residence with a history of more than 60 years in Weimin Lane, Xining City ushered in a new life. Is known as the new road of Ma Bufang. On this day, the overall transformation of the new road officially kicked off. On the basis of renovation, the Qinghai Folk Museum was established in Xinlu.

In 2008, relevant departments of Xining began to investigate the Chenghuang Temple.

On May 5, 2009, a large-scale audio-visual dance poem "Heaven and Earth" met the audience in Xining. Paradise in Paradise is one of the key cultural projects in Xining. This is a highly artistic play that focuses on the development strategy of building a tourist province and shows the cultural connotation and charm of Xining, the summer capital. The paradise in heaven will better promote the beautiful Qinghai and the charming summer capital through the combination of culture and tourism.

These are just a part of the work done by Xining people in cultural protection and development, because these hard efforts show the profound cultural heritage of Xining, an ancient city.

Kong Youpeng, deputy director of Xining Tourism Bureau, said: "Culture is the embodiment of a city's spiritual outlook and humanistic temperament. In recent years, Xining has increased the protection and development of cultural monuments and cultural resources, which has made us deeply feel the vitality and vitality of this city. This is a change in the cultural awareness of Xining people, and Xining will do a lot. "

Xining: Building the Central City of Qinghai-Tibet Plateau

Qinghai Provincial Party Committee and Government attach great importance to the development of Xining. On June 5438+1October 10, 2008, Qiang Wei, secretary of the provincial party committee, proposed to build Xining into "a more prosperous, beautiful and livable regional modern central city on the Qinghai-Tibet Plateau". On February 3rd, the same year, 65438, Qiang Wei, secretary of the provincial party committee, put forward that "the city should have its own characteristics, the architecture should have its own personality, and the citizens should have spirit" when inspecting the urban construction and development of Xining.

There is such a story circulating in distant Europe.

Legend has it that a long time ago, a beautiful girl lived in a castle and three warriors fell in love with her at the same time.

A samurai gave her a crown, a samurai gave her a sword, and another warrior gave her a golden brick, but the girl didn't love anyone and had to ask the flower god for help.

Knowing that love can't be forced, the flower god turned the crown into a flower, the sword into a green leaf, and the golden brick into a light bulb. This flower evolved from a crown, a sword and a golden brick is a tulip symbolizing love.

On July 25th, 2009, the reporter learned from the Greening Department of Xining People's Park that tulips first grew on the Qinghai-Tibet Plateau. This precious flower was introduced to Europe from Turkey in 1554 and became the darling of many countries.

Tulips return to their hometown

Tulips were introduced into Xining more than ten years ago.

1989 tulip was successfully introduced into Xining People's Park.

65438-0994, Xining People's Park held the first tulip flower show in the park.

Since then, viewing tulips has become an indispensable part of Xining people's life at the turn of spring and summer every year.

With the success of tulip planting, relevant departments saw its potential economic value, and Qinghai Tulip Festival came into being in this ancient plateau city.

Wang Qingping, a senior engineer of Xining Flower Association, said that tulips are cool flowers, and only Qinghai is the most suitable for planting. At the end of last century, our province intended to build a tulip planting base to tap the potential value of tulips, so the relevant departments began to plan and hold a large tulip festival on the basis of several successful tulip exhibitions.

In May 2002, the first China Qinghai Tulip Festival was held in Xining. It was at this Flower Festival that the brand-new concept of "China Summer Capital" first appeared in people's minds, that is, from then on, "using flowers as a medium to promote the brand of Summer Capital and display the unique tourism resources of the plateau" became the knowledge of people of all ethnic groups in Xining.

On August 3, 2009, the reporter obtained such a set of data from Qinghai Provincial Tourism Bureau:

During the Tulip Festival in 2002, our province received 1.22 million tourists, and the tourism income was 48 1 10,000 yuan.

During the Tulip Festival in 2004, our province received 1.32 million tourists, and the tourism income was 521.40 million yuan.

During the Tulip Festival in 2005, our province received 654.38+0.465 million tourists, with a tourism income of 563 million yuan.

During the Tulip Festival in 2006, our province received tourists16400 person-times, and the tourism income was 613700 yuan.

During the Tulip Festival in 2007, our province received 6.5438+0.806 million tourists, and the tourism income was 687.34 million yuan.

In 2009, Tulip Festival and China Qinghai Investment and Trade Fair were successfully married. At the four-day Qinghai Investment and Trade Fair and Tulip Festival, delegations from 29 provinces, autonomous regions and municipalities, more than 3,930 domestic and foreign guests and merchants participated in the exhibition, and signed 36 cooperation projects/kloc-0, with a total contract amount of 39.874 billion yuan.

These increasing figures show that Tulip Festival has become a powerful driving force to promote the development of tourism in Xining.

Xining has won the reputation of "Summer Capital"

Archaeological research shows that ancient Xining is a place with lush vegetation and warm climate, which is extremely suitable for human habitation. Over time, Xining inevitably encountered many ecological changes such as climate deterioration and vegetation degradation, and finally formed the climate characteristics of no severe cold in winter and no hot summer today.

Professor Zhang of Qinghai Normal University is an expert who has in-depth research on climate change and geological evolution in Qinghai. He said: "Xining is located on the eastern edge of the Qinghai-Tibet Plateau, with a semi-arid continental climate and a relatively dry atmosphere. Every June, July and August, when many cities in the country are extremely hot, Xining is breezy. " "There is no real summer in Xining. The climate is characterized by spring and autumn. The average temperature in summer is between 10℃ and 25℃. There is no heating and no mosquito bites. It is a rare summer resort. "

Perhaps because of this reason, Xining ranks fifth among the "Top Ten Summer Tourism Cities in China" in the sixth (2009) China Summer Tourism City Ranking just released.

On July 24, 2009, Beijing guest Zhao strolled in front of a collectible store in Lane. He said that although he was visiting Xining for the first time, he was no stranger to Xining, because in recent years, Qinghai held many tourism promotion activities in Beijing under the brand of "Summer Capital of China", and the relevant departments even advertised in the Beijing subway station, making Xining the most desirable summer resort for many foreigners.

The summer in Xining is cool, and the cultural brand "China Summer Capital" is pregnant with infinite vitality.

According to incomplete statistics, in recent years, the number of foreign tourists coming to Xining for summer vacation is increasing. Since June this year, there has been a situation that "one shop is hard to find" in large and small hotels in Xining.

The manager of a travel agency in the province said that since the summer, they have sent guests to Qinghai Lake scenic spot every day, with 250 to 300 tourists.

According to the feedback from the railway department, since 2005, the trains from Beijing, Shanghai and Zhengzhou to Xining are basically full every summer.

According to the aviation department, China Southern Airlines, Shenzhen Airlines and other airlines have increased flights and routes in Xining.

No wonder a tourist in Xining has this feeling: from the first launch in 2002 to today, the city tourism brand "China Summer Capital" is synonymous with Xining tourism, and many foreigners have entered Xining through this brand to get to know Xining.

Ecological Xining attracts the attention of the world.

The ancients believed that the most reasonable layout of a city has always been the emphasis on the back of the mountain and the water, and the sun shines in the shade. Xining is 2275 meters above sea level. Backed by the Qinghai-Tibet Plateau and facing the Central Plains, it forms a trend of looking up at the plateau and overlooking the southeast. This layout fully meets the requirements of the ancients for urban landscape.

Xining is not only located in the valley between the two mountains, but also the intersection of the three rivers. This landform makes Xining form a natural scenery that combines alpine Pinghu with pastoral scenery, southern water color with vast Yuan Ye, golden ocean with Danxia Chibi.

Standing in Xining city, I looked at the north and south mountains, but I saw the Nanshan mountains rolling and coming from the city; Danxia in Beishan stands tall, and the city walls stand tall, showing masculinity. In this way, the geographical features of the two mountains are rare in the country.

Leaning over the water, I saw three huge rivers, Huangshui River, Beichuan River and Nanchuan River, surrounding the city, with lush vegetation on the floodplain wetland. Today, when urbanites advocate returning to nature, such scenery is undoubtedly very attractive.

The reporter learned from the relevant departments that the atmosphere, landscape, countryside and crops in Xining have not been polluted by harmful elements since they were recorded. In addition, most citizens in Xining are keen on beautifying the environment, planting flowers and grass, forming an ecological environment in which flowers are everywhere in Xining. "Springs everywhere, households weeping willows" used to be a true portrayal of many springs in Xining. In recent years, Xining has intensified the construction of urban green space and the transformation of urban green trees. The completion of greening projects such as Qilin Bay Park and Beimenquan has added infinite charm to Xining.

A good natural environment endows people with a healthy attitude towards life. Now every weekend, many tourists come to visit the small garden by the Nanchuan River. People make a bowl of tea here and enjoy their rare leisure time. When they are excited, they will sing "Flowers" together to show their talents. What's more, people who came in high spirits brought all their musical instruments, and opened the venue to entertain themselves, attracting passers-by to stop and watch. So someone commented on Xining: "Only Chengdu can deserve such a leisurely lifestyle."

You Yongbo, a famous donkey friend and writer, also praised Xining: "In today's increasingly fierce competition in tourism, ecology is undoubtedly an urban culture, and Xining's good ecological environment can be compared with many European cities."

Now "Ecological Xining" has become another iconic business card that Qinghai presents to the world after "China Summer Capital".

Multiculturalism blends here.

Although Xining is remote, it has a well-developed transportation network connected with the mainland of China.

It is understood that the railway mileage from Xining to Beijing is 2090 kilometers, the total mileage from Shanghai is 340 1 km, and the total mileage from Guangzhou is 321km. Today, with the increasingly developed means of transportation, such a distance is within reach. Convenient traffic conditions make it possible for Xining to develop tourism, and the developed aviation network makes Xining an unshirkable member.

Hong Liang, an economist at China Academy of Social Sciences, said after investigating the traffic situation in Xining: "By expanding the scale of the city, Xining will become a regional transportation hub in Qinghai Province, and it may develop into a high-tech industrial base and a tourism service base on the Qinghai-Tibet Plateau."

The convenience of transportation has brought convenience to cultural exchange in Xining. Walking on the streets of Xining, you can hear almost any dialect in the country and eat many foreign snacks. Some experts pointed out that the cultural radiation effect of contemporary Xining is becoming more and more prominent.

Breaking the bottleneck of Xining's cultural industry development

The development of Xining's cultural industry not only promoted the cultural taste of Xining, promoted its economic development, but also established a good image of Xining's external publicity. However, it is undeniable that Xining is also facing development difficulties such as weak economic foundation and backward concepts.

Where is the cultural industry going? On July 30th, our reporter interviewed relevant experts in the province, expecting their views to bring us enlightenment.

"Overall, the cultural industry in Xining has made great progress in recent years, but due to various factors, the cultural industry in Xining is still at a low level of development, which is not commensurate with its rich cultural resources." Talking about the cultural industry construction in Xining, Ma Jinhu, an associate researcher at the Institute of Literature and History of Qinghai Academy of Social Sciences, said this.

Ma Jinhu believes that the relatively backward development of Xining's cultural industry is manifested in five aspects: backward understanding and development concept, small industrial scale, unreasonable structure, low scientific and technological content and added value of cultural products, and insufficient vitality of cultural management market.

Ma Jinhu said that at present, the development of cultural industry in Xining is scattered, weak and small. At the same time, the software industry, film and television industry, convention and exhibition industry, audio-visual industry and other emerging industries with traditional cultural management as the core and informationization and digitalization have developed slowly. In addition, the structure of cultural industries in many areas is similar and fragmented, and most of the products are rushing headlong, either rural tourism or festivals. Without quality assurance and efforts to develop unique cultural products in this region, it is difficult to form a cultural industrial chain with commodities in need. At the same time, Xining's cultural management department is small in scale, low in intensive degree and lacking of leading enterprises; The operating mechanism is rigid and the operating vitality is insufficient. At present, there are no well-known enterprises and brands in China. In addition, the construction of market legal system started late, the operation of consumer market was not standardized, and a standardized and orderly cultural market environment was not formed. All these have restricted the development of Xining's cultural industry.

Ma Jinhu's view has been recognized by many people. Mr. Yi Gang, manager of Sun Tribe in Xining City, said that for a long time, the cultural industry in Xining, especially the performing arts industry, has been rushing headlong into a rush, which has seriously restricted the development of the performing arts industry. Yi Gang hopes that there are better ways to break this bottleneck.

In view of this situation, Ma Jinhu said: "The number of cultural industry enterprises in Xining is gradually increasing, but there are very few qualified talents in cultural planning, arts and crafts research and development, design, etc., which hinders the development of cultural industry to a broad new field to some extent. More importantly, Xining lacks in-depth excavation and innovation in the connotation of cultural resources, unable to form brand products and brand enterprises with core competitiveness, and has insufficient development stamina, making it difficult for brand cultural products with high added value and high return to combine cultural resources with high technology to emerge in batches. "

Cui Yonghong, an expert in literature and history at Qinghai Academy of Social Sciences, agreed with Ma Jinhu and put forward his own suggestions to solve such a difficult problem.

He believes that cultural resources are not equal to cultural products. Only by transforming cultural resources into cultural products and creating products can we cultivate high-grade cultural brands and further develop cultural industries.

Cui Yonghong believes that the urgent task of developing cultural industry in Xining is to set up a special organization to manage the reform of cultural system and the development of cultural industry, make clear the development goal and direction of cultural industry, and make a scientific development plan.

Cui Yonghong also said: "Capital is the foundation for the development of cultural industries. Xining's economy is underdeveloped and its funds are relatively difficult. It is impossible to make the cultural industry bigger and stronger simply by relying on limited government investment. Therefore, it is very important to actively expand financing channels and establish diversified investment and financing mechanisms. Xining finance should continue to increase investment and support for cultural undertakings and cultural industries, increase investment in guiding funds, and encourage and drive social forces to set up cultural undertakings and cultural industries. At the same time, actively open up various forms of safe and effective financing channels. Encourage policies to attract non-cultural enterprises, non-public economy and overseas funds to enter the cultural industry. "

For the development of Xining's cultural industry, Cui Yonghong gave us the following suggestions:

Relevant departments in Xining should, in combination with the actual situation of this province, issue some local laws and regulations to regulate the cultural market order in Qinghai Province from the aspects of market access, management and competition, ensure that the development and management of cultural products conform to the laws of market operation, and actively guide the public's cultural consumption concept. At the same time, the cultural industry itself should also use high-tech means to strengthen the creation and development of cultural products and increase the scientific and technological content of cultural production, packaging and dissemination; Use modern technology to update traditional cultural products and services and enhance the market competitiveness of cultural enterprises.

Talent is the key to the development of cultural industry. Cui Yonghong believes that the relevant departments should train a group of compound management talents with both literary and artistic professional quality and market economy quality in a planned way, and pay special attention to training or introducing a group of talents with both open cultural innovation thinking and modern scientific and technological quality and management ability. Through training and learning in various ways, the quality of existing cultural production managers should be improved, and a group of cultural industry management talents who understand production, can operate, are good at management and have both ability and political integrity should be cultivated and condensed.

Relying on culture, Xining has unlimited tourism prospects —— Interview with Kong Youpeng, Deputy Director of Xining Tourism Bureau

The summer tourism fever in the capital, which has lasted for many years, has reached a new peak this year. Since June, there has been a situation that "one shop is hard to find" in large and small hotels in Xining, and the demand for tourist vehicles has been in short supply. On August 3, Kong Youpeng, deputy director of Xining Tourism Bureau, said in an interview that the main reason for this situation is that Qinghai Province has stepped up the propaganda of "beautiful Qinghai", and the holding of a series of events such as Lake Race, Rock Climbing Race and Yellow River Race, as well as the development of Xining's cultural industry have promoted the progress of Xining's tourism industry.

Reporter: What do you think caused the blowout of tourists in Xining this year?

Kong Youpeng: First of all, Xining is the only central city in Qinghai with high priority. It is the distribution center of our Qinghai tourism. Most people who come to Qinghai pass through Xining, which makes Xining's tourist facilities account for more than 70% of the province. This is the biggest advantage of Xining.

In recent years, our province has put forward the strategic goal of building a big tourist province. In order to achieve this goal, we have also determined the direction of tourism development in Xining, that is, building Xining into a destination and distribution center for plateau tourism, and have invested heavily according to this goal, which has greatly promoted the development of tourism in Xining.

Xining is a mining area rich in tourism resources in Qinghai Province. Its rich tourism resources and unique natural landscape attract more and more tourists.

In addition, "Cool Summer Capital" and "Ecological Xining" are two major brands that we recommend for Xining tourism. We have done a lot of publicity work, for example, in cooperation with relevant departments of Qinghai Province, we have done a lot of publicity on Xining tourism products in the central media, and we have also done special publicity on the Beijing subway station.

This year, in order to expand domestic demand, the National Tourism Administration asked us to focus on developing domestic tourist sources. According to this instruction, we have done a lot of publicity and product recommendation in the Yangtze River Delta and Pearl River Delta, the tourist source areas of Xining, so that more and more people can know about Xining.

In Xining, we have also equipped all star-rated hotels with Xining travel guides and travel leaflets, hoping to help tourists travel in Xining.

Reporter: What do you think of the relationship between culture and tourism?

Kong Youpeng: Culture is the soul of tourism, and tourism is the carrier of culture. Without culture, tourism will not develop.

Xining attracts tourists not only by its cool climate and original ecological landscape, but also by its diverse cultures.

Xining has a history of more than 265,438+000 years. The cultures of all ethnic groups complement each other in this land, forming a rich and colorful cultural landscape and an inclusive and simple cultural quality.

Traveling in different places is because of cultural needs and I want to know the characteristics of a local culture. A local culture with tourism potential should meet the psychological needs of tourists for novelty, knowledge and novelty. I think the cultural characteristics of Xining can fully meet the psychological needs of foreigners for ethnic customs and regional characteristics.

Reporter: What has Xining done for the development of tourism?

Kong Youpeng: We know that the development of cultural industry and tourism products complement each other. In recent years, Xining has done a lot of work in the construction of tourism culture. For example, in the setting of tourist routes, we have religious tourist routes, tourist routes that reflect folk customs and tourist routes that reflect the ecological environment. The setting of these tourist routes reflects the unique culture of Xining.