Research report on the development of sports industry in a certain city

Research report on the development of the sports industry in ** City

In order to speed up the development of the sports industry in our city and give full play to the positive role of the sports industry in our city’s economic development, in accordance with the superior At the request of the government, the team of the Sports Development Center conducted a survey on the development of the city's sports industry. The relevant situation is reported as follows: 1. Basic situation of the development of the sports industry

(1) The sports manufacturing industry has gradually reached a large scale. The city has sports equipment manufacturers Xingzhiao, Aozhiyou, Aoge, Green Ao and Konka There are 7 companies including Yun, whose business scope is sports equipment production and sales, sports engineering professional paving, research and development, consulting and design, etc. In particular, Xingzhiao Sports Facilities Co., Ltd. has also passed lSO9001:2008 quality management system certification, IS014001:2004 environmental management System certification, 2010 GBA occupational health certification.

(2) The pace of construction of outdoor sports clubs has accelerated. The number of outdoor sports clubs and fitness clubs in ** City has reached 15, and the outdoor sports club base facilities are complete. Over the years, various outdoor clubs have developed a series of activities such as training camps, organizing travel companions, CS practical experience, and automobile and motorcycle cross-country rallies, striving to build a comprehensive sports and leisure base.

(3) The number of sports lottery tickets is increasing year by year. In order to do a good job in the management and sales of sports lottery tickets. The Municipal Sports Lottery Management Station provides comprehensive tracking services to lottery sales outlets in our city, which has greatly increased lottery sales. For the whole year of 2014, ** City’s sports lottery sales reached 87.28 million yuan, ranking among the best in Xuchang. 2. Gradual improvement of sports venue facilities

(1) Construction of sports venues The municipal sports center (National Fitness Activity Center and Municipal Gymnasium), which started construction in August 2013, has been listed as a key municipal project and is planned to be completed this year Completed at the end of September, it covers a total area of ??53,144.8 square meters, a total construction area of ??26,690 square meters, and a total investment of 150 million yuan. It mainly builds a gymnasium with a capacity of 6,000 seats and a national fitness activity center. The Municipal Sports Center Project is currently the urban public construction project with the largest investment and the widest area in the urban area of ??**. It can enhance the taste of the city and improve the city's functions, and will become one of the city's landmark buildings. , a good place for citizens to carry out national fitness activities and leisure.

(2) Actively organize various large-scale sports events. Focusing on creating high-quality sports events, a number of high-standard and high-level sports events have been held successively, further enhancing the country’s popularity. First, the third sports meeting of ** City was held. A total of 2,786 athletes in the city participated in competitions in 19 major events and 108 minor events. The second is to form a brand competition cultivation model. The annual New Year's 10,000-meter long-distance running event and the ** City's Farmers' Basketball Game in Ten Thousand Villages and Townships have become well-known sports brands in our city. 3. Strategic opportunities for the development of sports industry in ** City

(1) Broad market prospects The sports industry is a lifestyle industry and a veritable sunrise industry. With the increase in per capita GDP, changes in lifestyle are related to sports. The service industry accounts for an increasing proportion of GDP, and the sports industry is becoming more and more important. Statistics show that the service industry involving sports culture is already the largest industry in the world. In Europe and the United States, more than 50% of leisure tourism is sports tourism;

The subordinate formats of sports tourism are becoming more and more abundant, covering sports film and television, sports performances, outdoor sports, sports health care, etc. It is predicted that around 2015, the development of the leisure sports industry will lead the next economic wave. There is no doubt that the development of the sports industry has broad market prospects.

(2) Good policy opportunities In 2010, the General Office of the State Council officially issued the "Guiding Opinions on Accelerating the Development of the Sports Industry", which solved the policy bottleneck that has restricted the development of the sports industry for many years. The "Service Industry Development Plan (2011-2015)" issued by the State Council at the end of 2010 also included the sports industry. In 2011, the General Office of the Provincial Government issued the "Opinions on Accelerating the Development of the Sports Industry", focusing on the development of the sports fitness and entertainment industry, competition performance industry, sports training industry, sporting goods industry, etc., which have provided strong policies for the development of the sports industry. support. 4. Thoughts on the path to accelerating the development of the sports industry in ** City

(1) Prioritize the development of the fitness and leisure industry. Adhere to the development of sports’ own functions and values ??as the core, and vigorously cultivate the fitness and leisure service industry. Extensive publicity, cultivating the public's scientific awareness of sports and fitness, and guiding the public's sports consumption. Extensively carry out sports, fitness and leisure projects that are popular with the masses, and promote sports consumption with high-quality service industries. At the same time, encourage and support various business service projects in the field of national fitness and guide social funds to invest in the fitness service industry. Promote the development of fitness service industries such as fitness entertainment and sports training. Efforts should be made to cultivate the brand image of the fitness service industry and guide the healthy development of the fitness service industry.

(2) Continue to develop the sports industry and actively explore new models of sports venue management. On the basis of adhering to public welfare, improve market-oriented operations and diversified business capabilities, expand the development and utilization of sports venue platforms, and improve Operational quality and efficiency.

Encourage and support sports venues to cultivate sports events, fitness and leisure, sports training and sports tourism, form a sports center integrating fitness, training, competition, leisure and training, and gradually realize the transformation from service marketing to brand marketing. Further expand sports lottery sales and achieve sports lottery sales to a new level.

(3) Actively develop sports associations and organizations. Actively develop urban and rural grassroots sports and fitness organizations, strengthen the construction of sports associations, individual sports associations, industry sports associations, various group sports associations and other sports associations, and promote national fitness. The organizational network extends to the grassroots, expands to various fields, and actively explores new models of classified management of sports organizations, so that sports organizations gradually become important organizers of national fitness, important participants in events, important disseminators of sports culture, and sports organizations. As an important implementer of exchanges, we should give full play to the role of sports associations as bridges, ties, and assistants to promote better and faster development of sports in China. 5. Relevant suggestions for accelerating the development of the sports industry in ** City

(1) Formulate a sports industry development plan. Formulate a city-wide sports industry development plan. The sports industry development plan must be consistent with local socio-economic development plans, tourism plans, and national plans. Fitness planning, rural tourism planning, new rural construction planning, major sports project construction planning and other plans are connected to give full play to the leading role of planning.

(2) Increase policy support, relax market access policies, and vigorously develop non-public sports enterprises. Implement preferential policies such as taxation, and encourage enterprises, individuals and other social forces to donate to sports events, sports boutique projects, public welfare sports facilities, etc. through public welfare social groups and other departments. If they comply with the relevant provisions of the tax law, they will be allowed to be included in the calculation of taxable income. Deducted from the amount.

(3) Establish and improve systems and mechanisms to give full play to the fundamental role of the market in the allocation of sports resources, establish and improve management mechanisms for government management, industry self-discipline, and legal business operations, and establish management mechanisms for sports, tourism, publicity, finance and taxation and other multi-sector collaboration mechanisms. Strengthen the construction of various sports social groups, sports clubs and other sports social organizations at all levels. Formulate relevant policies, improve supervision and management mechanisms, regulate the behavior of sports market entities, maintain market order, and promote the standardized development of the sports market. Establish and improve the sports industry statistical working mechanism and the sports industry information release system.

(4) Accelerate the cultivation of professional talents. Establish a flexible introduction mechanism that combines sports industry talents, intelligence and projects and a green channel for the introduction of sports industry talents, and accelerate the introduction and cultivation of high-quality sports industry talents. Develop sports intermediary organizations, establish and improve the sports agent system, and promote the development of sports intermediaries. Establish a team of sports industry talents with skills and business knowledge as soon as possible.

**Municipal Sports Development Center