What are the trends in the tourism market during the National Day and Mid-Autumn Festival holidays?

On September 19, the National Tourism Administration website released the "2017 National Day and Mid-Autumn Festival Holiday Travel Guide". The guide mentioned that the number of domestic tourists is expected to reach 710 million between October 1 and October 8, and domestic tourism revenue will reach 590 billion yuan. It is expected that the number of domestic tourists and tourism revenue from October 1 to October 7 will increase by 10% and 12.2% respectively compared with the same period last year.

1. Holiday tourism market forecast

National Day and Mid-Autumn Festival coincide with each other, and the holidays are superimposed to form an 8-day "super holiday". According to a survey on residents’ travel willingness by the National Tourism Administration Data Center, residents’ willingness to travel in the fourth quarter was 82.6%, of which 64.8% chose to travel during the National Day and Mid-Autumn Festival holidays to the end of October. It is expected that the number of domestic tourists will reach 710 million between October 1 and October 8, and domestic tourism revenue will reach 590 billion yuan. It is expected that the number of domestic tourists and tourism revenue from October 1 to October 7 will increase by 10% and 12.2% respectively compared with the same period last year. The holiday tourism market will show the following trends:

1. Double festivals superimpose to promote long-term tourism

The "super holiday" has made residents more enthusiastic about travel, especially long-term domestic travel. The survey shows that respondents who traveled for 4 to 7 days during the National Day and Mid-Autumn Festival holidays accounted for 48.9% of the total respondents, and those who traveled for 7 to 30 days accounted for 17.6% of the total respondents. Affected by the BRICS meeting, traveling to Xiamen is very popular. According to travel booking data from Ctrip.com, destinations such as Sanya, Beijing, Kunming, Lanzhou, Xiamen, Urumqi, Guilin, Lijiang, Xi'an, and Shanghai are popular, and the popularity in the northwest and southwest regions remains unabated.

2. Consumption upgrades promote outbound tourism

Affected by the continued upgrading of mass tourism consumption, the relatively stable international situation, and the rise of the RMB exchange rate against the US dollar, outbound tourism will usher in a small peak. The survey shows that the respondents who choose to travel abroad during the National Day and Mid-Autumn Festival holidays account for 16.4% of the total respondents, and the respondents who choose to travel to Hong Kong, Macao and Taiwan account for 20.9% of the total respondents. According to Tuniu.com travel booking data, Singapore, Malaysia, Thailand, Indonesia, Singapore, Cambodia, Vietnam, etc. are the most popular short-term outbound destinations. In terms of long-term outbound destinations, the United States, Canada, Australia, France, Egypt, etc. are the most popular, and Eastern European tours are the most popular. , African travel routes have become new highlights of outbound tourism.

3. Free travel leads peripheral tourism

In the era of mass tourism, tourism consumption is upgrading, and tourists pay more attention to the quality of travel. The survey shows that 54.3% of the total respondents chose to organize their own travel during the National Day and Mid-Autumn Festival holidays. From the perspective of product demand, natural scenery, historical sites, theme parks, etc. are the most interesting destinations for independent travelers. In terms of travel distance, self-driving tourists mainly drive short to medium distances, and leisure and vacation trips to the countryside around the city are more popular.

4. Differentiated needs promote theme tourism

Different groups of people present diversified tourism needs. According to Fliggy travel booking data and tourist comments collected by the Tourism Big Data Center of the Public Opinion Monitoring Office of People's Daily Online, among outbound tourists during the National Day and Mid-Autumn Festival, consumers aged 23 to 34 accounted for 50.9%, traveling independently or semi-independently Mostly. Domestic travel is mainly focused on family travel. Cities with large theme parks and autumn travel destinations focusing on grasslands and ecology are the most popular among tourists. Museums of history and humanities, ocean parks, zoos, theme parks and cruises are the first choice for family tourists.

5. Cultural tourism activities sing the praises of folk tourism

October 4th coincides with the Mid-Autumn Festival. For people who want to reunite with their families and travel, it is a good time to travel. Celebrating the Mid-Autumn Festival and admiring the moon have become new highlights of holiday travel. Special tourism products such as moon viewing, tide watching, and seafood tasting, which are built around "tourism + culture", "tourism + folk customs", and "tourism + food", are deeply loved by the public. Autumn appreciation in the west, autumn climbing, ancient capitals, and skiing in the Northeast , seaside beaches and other leisure experience activities with local characteristics are the most popular.