Traditional Culture Encyclopedia - Travel guide - Why do most elderly tour groups have low prices and travel agencies don't have to make money?
Why do most elderly tour groups have low prices and travel agencies don't have to make money?
First of all, you have to understand that although the profit point of travel agencies may no longer be on tour fees, travel agencies are commercial organizations, not charities, and need to make profits. The low-cost tour for the elderly launched by the travel agency is only to attract the elderly to sign up for the tour. After all, our parents come from difficult times, and they know better than we do that life is not suitable. For those who have worked hard to save their lives, it is not acceptable to spend thousands or even tens of thousands of dollars to travel. As a result, major travel agencies have grasped this psychological feature of the elderly and launched a special group for the elderly.
Many special groups of the elderly mainly shop, not travel. The scenic spots arranged by this special package tour are generally free for the elderly, and there may not be as many scenic spots as shopping spots. Although the shopping spots arranged by the special price group are basically based on experience, these shopping spots have very mature marketing strategies for the elderly, and generally do not let the elderly return empty-handed. Although some old people find that they have been cheated after returning home, they generally don't pursue it when they think that they have brought back something after all.
Many special groups of the elderly do not accept young people to register. Because low-priced groups like them definitely want to make a profit by bringing the elderly into the store to buy goods. After all, young people may be more rational in shopping than the elderly, and many shopping stores are aimed at the elderly.
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