How can the same commodity be priced so that it can be sold to the rich at a high price and the poor at a low price?

We can use price discrimination to sell the same product to different groups.

Some consumers are willing to buy some goods at a price higher than the market price. Price discrimination is to use this to study how to make different consumers spend different money on the same goods. So what methods can be used to achieve price discrimination?

1. price discrimination by using information asymmetry between regions.

Because of geographical isolation, there will be information asymmetry, which can be used to sell the same commodity at a high price to people with insufficient information. For example, there is a classmate in Zhoushan in the university, where local people buy seafood very cheaply. He told me that many Shanghainese come to travel and eat seafood by the way, but they will sell seafood at high prices. The price will not be higher than that of Shanghai, but it will definitely be much more expensive than that of local people.

2. Differentiate consumers through product sales.

Usually, the more consumers buy, the lower the price. According to this logic, businesses can offer a preferential price, so that consumers who want to enjoy low prices can buy goods at low prices, and consumers can take actions to help businesses attract more customers. For example, some customized apps such as rebate and Pinduoduo, if price-sensitive consumers want to enjoy low prices, they should invite more people to buy them and pay for the price reduction in another way. Consumers who don't want to bother have to pay the original price.

3. Differentiate consumers by creating differentiation and uniqueness.

Adding some unique elements to ordinary goods makes them different and gives high-priced buyers a psychological balance. For example, the shoes of a Nike star will be more expensive than ordinary ones. The rose gold of iPhone will be more expensive than other colors; Color "marketing management" will be more expensive than black and white.

A: Xuanxuan, you are invited to pay attention to the official account of Marketing Flight WeChat and get the pricing strategy cheats!