On some suggestions of tourism marketing

With China's reform and opening up and the further development of the socialist market economy, China's tourism industry in the new century has begun to move from a new economic growth point to a new pillar industry, and from a world tourism power to a world tourism power. This paper mainly analyzes the meaning, characteristics, problems and countermeasures of China's tourism marketing. Suggestions on strengthening tourism marketing

4.1 Improve the strategic plan of tourism marketing and establish a good tourism image

The competition in the future tourism market is essentially the competition of ideas, cultures and brands, and the competition of loyal customers. In tourism marketing, we must formulate corresponding long-term strategic plans, handle the relationship between short-term market benefits and long-term development, and establish the concept system of customer service and regard it as the core concept of establishing competitive advantage. On this basis, we should perfect and improve the marketing mix, completely change the existing extensive marketing model, integrate the concepts and methods of green marketing, < P > relationship marketing, integrated marketing and knowledge marketing into the existing tourism marketing system, and organize and systematize this concept, so that it can penetrate into all employee's consciousness fields and become the basic code of conduct for all employees to establish a good tourism brand image.

4.2 Establish a high-quality tourism marketing team

Tourism enterprises should attach importance to the construction of tourism marketing team, take improving the quality of marketing team as the main work of enterprise staff construction, and choose people with strong sense of responsibility, high educational level, passion for tourism and pioneering spirit as marketing personnel. Enterprises should improve the employment mechanism, ensure good employment, improve the knowledge structure level of the staff and improve the quality level of the marketing team; Create a harmonious corporate culture and working environment for employees, and control the brain drain speed at a relatively reasonable level.

4.3 developing tourism network marketing

with the advent of the information age, the market competition of tourism enterprises is increasingly focused on obtaining economic information and marketing information. Through the marketing information system, the effects of tourism marketing activities can be fed back, and different marketing effects can be controlled to provide the latest marketing trends for decision makers, so that they can make correct decisions and improve the market competitiveness of tourism enterprises. The establishment of information system provides a tool for managers to distinguish products or services from competitors, which is mainly manifested in timely information dissemination, advanced service and reducing the operating costs of enterprises. A perfect information management system can enhance the competitiveness of enterprises. From the development trend, the implementation of Internet marketing is inevitable. Traditional marketing also has its /lw.asp? Advantages of ID=1. Only by closely combining Internet marketing with traditional marketing can we make full use of our strengths and avoid weaknesses, and give full play to their respective advantages, so as to do a better job in tourism marketing.