Do you know why hosting the Winter Olympics has a great impact on Xinjiang's economy?

Recently, all walks of life have paid close attention to the Beijing Winter Olympics. Not only the domestic evaluation of the Winter Olympics is high, but also the international evaluation of the Winter Olympics is not bad. At this Winter Olympics, Chinese athletes have also achieved good results. But you should know that in fact, this military version of the Winter Olympics has a greater impact on China's ice and snow areas. Today, the author will explain the impact on Xinjiang.

What is the potential value of Beijing Winter Olympics to Xinjiang people? A month ago, China Tourism Research Bureau released the Report on the Development of Ice and Snow Tourism in China in 2022, which expounded the perspective of China's ice and snow strategy, and will build an ice and snow tourism model with the help of the Winter Olympics, that is, three-way comparison, the rise of two generations, and the full bloom of ice and snow tourism. Among them, Beijing-Tianjin-Hebei is one of the three major construction areas, and the other two areas are Northeast China and Xinjiang. The ice and snow industry will become a rocker to continue to implement the strategy of developing the western region and promote rural revitalization.

Xinjiang is located in the golden latitude zone of ice and snow, with distinctive characteristics of ice and snow resources. The snowfall is early, the snow period is long and the snow is thick. The quality of ice and snow is even better than that of Japan and Switzerland. Most importantly, in addition to ice and snow projects, there are many high-quality tourism resources, namely natural ski resorts and ice and snow resorts. Take Xinjiang Altai Ice and Snow Tourism Belt as an example. There is pink snow, plenty of sunshine and a long snow period. There are 72 gold moats.

This means that Altai Mountain can be visited from dozens of angles, such as lake landscape, Sailimu Lake Hot Springs, Kanas Snow Country and Altai Mountain Rock Paintings. At present, Xinjiang has formed two ice and snow tourism belts, Altai Mountain and Tianshan Mountain, built 72 ski resorts, held 12 ice and snow tourism festivals, and held more than 400 ice and snow themed activities to guide 300 million people to participate in ice and snow sports. Taking the Beijing Winter Olympics as an opportunity, Xinjiang will vigorously promote the development model of ice and snow tourism and turn the cold ice and snow resources into a hot economy.