The secret of camping "out of the circle"

At present, camping tourism continues to heat up. 2020 is called "the first year of outdoor" by many people. In the past two years, hundreds of camping camps have mushroomed on the edge of the city, becoming "punching places for network celebrities". The growth of camping industry has also injected new vitality into the development of tourism.

"Without camping, there will be no complete summer" and "all the people who can play in summer have gone camping" ... These frequently appeared copywriting on tourism and social platforms are a microcosm of the continuous warming of camping tourism.

Many people call 2020 the "outdoor first year", and the epidemic has brought more opportunities to the camping industry. Camping scenes in many variety shows have also boosted the camping trip of ethnic minorities before.

In the past two years, hundreds of camping camps have mushroomed, scattered on the edge of the city, and become "punching places among network celebrities".

Whether pursuing "wild interest" or yearning for exquisiteness, with the growth of camping industry, tents and bonfires are injecting new vitality into the development of tourism among green mountains and green waters.

Feel the charm of wild interest

Guo Xiaolin, a camping enthusiast, can clearly feel that camping has become more and more popular recently. "When you brush your circle of friends, you can always see photos of friends camping."

Tmall data shows that from June to March this year alone, 3.25 million people searched for "camping", and the number of people placing orders exceeded 1.7 million.

Guo Xiaolin 20 1 1 went camping in the pit. Shortly after the birth of their daughter, the couple wanted to take their children to the suburbs of Beijing to get close to nature and breathe fresh air, so they bought equipment and started a camping trip.

"At first, it was for parent-child travel. Later, I wanted to escape from the city for a while and relax in a different environment. " In recent years, at the initiative of Guo Xiaolin, a camping "wild play" team composed of colleagues, classmates and friends is not small in scale, and many families will participate in activities every time. Now, as long as everyone has time on weekends, they will meet for self-driving camping.

"It's quiet around at night, and the sky is full of stars. You can hear birds singing when you wake up in the morning. " Guo Xiaolin likes this original ecological feeling. Her daughter benefits from "close contact" with nature. "Her eyesight has always been the best in the class".

Guo Xiaolin and her friends also experienced psychological healing in camping.

"Camping is generally in places with simple scenery such as grasslands, forests and deserts, and people's mood will become very pure." During the May Day holiday this year, Guo Xiaolin and her family and friends camped on the grassland. The wind blows, cattle and sheep flock. She remembered Gu Cheng's poem: "The grass is bearing seeds and the wind is shaking the leaves. If we stand and don't talk, it is very beautiful. " At that moment, "the troubles in life and work have become so much."

For professional players, the charm of camping lies in the wild fun.

Travel blogger "Qian Fan Yuanshu" used up five passports and traveled to 104 countries, but she was always impressed by her camping experience.

20 10, when she was still in college, she and a group of "donkey friends" drove to Ejina banner, Inner Mongolia to see Populus euphratica forest and camped all the way. At night, a dozen cars form a circle, and everyone sets up tents in the circle.

"One night, the tent got stuck in the desert, and I woke up to find that my shoes were taken away by wild dogs." "Qian Fan Zhuo Yuan" recalled that the conditions at that time were a little crude, but it was indeed "game".

Go to the local farmhouse to buy food, watch the children in the team do their homework in the tent, share food with everyone, tell stories ... From unfamiliar to familiar, she became good friends with many people who camped together at that time. Later, I punched out with an old couple and went to more than a dozen countries.

Guo Xiaolin still remembers a "sand hot pot" during camping. When camping in a pasture in Xilinhot, it suddenly began to rain at night and a lot of sand was put into the hot pot. After the rain stopped, everyone laughed while eating hot pot. "This hot pot is really practiced."

Camp development is still in its infancy.

Bring your own equipment and ingredients, set up a tent to cook, and then store them one by one after camping. "Wild play" camping needs not only equipment blessing, but also a certain threshold of outdoor survival knowledge. Therefore, the camping mode with a bag and complete equipment is more favored by "camping white".

"Valley on the Valley" is located in Dabeiling Mountain Area of Fuzhou, which is more than 30 minutes' drive from the urban area. Similar to the "valley on the valley", some suburban homestays have launched camping services-camp tents, RV, yurts, starry rooms, space capsules, tree houses and other non-standard accommodation forms, providing consumers with more choices.

According to the data, there are currently 2 1 000 enterprises related to campsites in China. In 2020, there were 7,933 newly registered enterprises, with a year-on-year increase of 33 1.6%. In the first five months of this year, there were 6,957 newly registered enterprises, with a year-on-year increase of 286.5%.

Yang Lingling said that if consumers bring their own tents, the venue fee for one day will be around 200 yuan. If they need to rent camp tents, the cost of accommodation per night ranges from 150 yuan to 600 yuan. The input cost of camping sites is not low. In addition to purchasing tents, sleeping bags, damp-proof mats, stoves and other facilities, there is also labor input for site maintenance to test the operational ability of practitioners.

Xiao Qi, born in 1990s, was once "persuaded" by a camping experience. She and her friends went camping at the seaside, sat in a tent facing the sea during the day and barbecued and sang around the bonfire at night. Everything was beautiful. However, as night falls, clothes and quilts are wet by the moisture of the rising tide of the sea, and mosquitoes on the beach are particularly "enthusiastic". Snoring and tidal sounds came from all directions, and she stayed up all night.

In order to let the children experience "sleeping with marine life", Yuan Meng, the mother of two children, signed up for a parent-child camping activity in the aquarium. Compared with the price of 1000 yuan a night, she felt that "the experience was not good". "The tent density in the closed space is too high, which makes me feel boring and far from the bathroom. It is inconvenient for children to wash and go to the toilet. "

"Exquisite" Future of Camping

The data also shows that since 20021,the daily publishing volume and daily search volume of notes related to camping in Xiaohongshu community have been increasing.

In order to attract consumers to buy again, camp operators frequently make moves.

"Gushanggu" has recently launched experience projects such as flower arrangement, tie-dyeing, baking, barbecue and bonfire. Decorative string lights, red wine glasses, high-value tableware and creative markets have also become chips to attract consumers. At present, their repurchase rate is maintained at around 50%.

However, Yang Lingling also pointed out that the current camps are not mature in making full use of environmental characteristics and organically integrating with surrounding tourism resources.

Previously, Fu Lei, a special researcher at the Tourism Research Center of China Academy of Social Sciences, said in an interview with the media that according to the conservative calculation of the normal camping population of 65.438+0.5 billion in China, the per capita annual camping expenses are 65.438+0.5 billion yuan, and the market scale can reach 65.438+0.5 billion yuan/year.