What does cps advertising alliance mean?

CPS advertising alliance, which is the abbreviation of "Cost per Sale", is an advertising charging mode based on sales. It is one of the Taobao Alliance network promotion modes, which is suitable for many fields such as e-commerce, tourism and finance, and has become the main form of promotion of major e-commerce platforms.

compared with CPC and CPM, CPS advertising alliance is more accurate and efficient. Promoters only need to bear the promotion expenses. When users enter the merchant website through the promotion link and buy goods, they will pay the promoters, which effectively avoids the mismatch between traffic and conversion rate and greatly improves the promotion effect.

In CPS advertising alliance, merchants need to put their own products on shelves and provide promotional links and various promotional materials (such as posters and copywriting) for promoters to use. Promoters choose their own suitable promotion methods, such as through WeChat, blogs, forums and so on.

Promoters can get their own promotion link and ID from the merchant's CPS advertising alliance, and attract users to visit the merchant's website and buy goods through the promotion link. When the purchase is successful, the merchant returns a part of the actual sales to the promoter according to the pre-set commission standard as the promotion fee.

Advantages and prospects of CPS advertising alliance

Compared with other promotion methods, CPS advertising alliance has the following advantages: First, the promotion effect is accurate, and the promotion effect is directly related to the commission; Secondly, the risk is low, and the promotion cost will only happen after effective purchase; Furthermore, it has the advantage that the advertising effect can be quantified, and the promoters can clearly know the reasons for each commission; Finally, the advertising market of CPS alliance has a large space and a very broad prospect.

With the continuous development of e-commerce industry, the prospects and advantages of CPS advertising alliance have attracted more and more attention. In the future, CPS advertising alliance will undoubtedly become the mainstream promotion form on the e-commerce platform, bringing greater business opportunities and benefits to advertisers and promoters.