How to Realize Cultural Confidence by Studying Tourism Aesthetics

1, establish national cultural self-confidence through tourism.

Only by having firm confidence in one's own culture can we get the calmness of persistence, summon up the courage to forge ahead and glow with the vitality of innovation and creation. Tourism can enrich cultural expressions and improve people's understanding of China's excellent culture.

In recent years, the red tourism market is booming, which has been widely praised by tourists and all walks of life. This is closely related to the characteristics of tourism. Compared with the traditional way of promoting revolutionary spirit and national spirit through books, meetings and reports, the characteristics of the on-site experience of tourism consumption can make cultural exchange and cognition more real and interesting, increase people's acceptance and recognition of culture, and thus help to establish cultural self-confidence.

2. Spread China's cultural self-confidence through tourism.

Tourism is a good way to spread culture abroad. To improve cultural influence, we must first do two things. One is to increase the spread of culture, and the other is to improve the recognition and acceptance of China culture through appropriate expression techniques.

Tourism is a more important way of cultural exchange. Scenes and experiences of tourism make the process of cultural communication more vivid and interesting, and it is easier to be recognized by the communication objects. It is necessary for us to study how tourism promotes cultural exchange from three stages: before departure, during travel and after travel.

3. Smooth cultural communication and attach importance to information optimization before departure.

Generally speaking, before traveling to a certain place, especially a foreign country, tourists will take the initiative to learn about the political, economic and cultural information of the destination country through the Internet, books and friends in advance. In this process, tourists' willingness to know their destination consciously is the key factor, and the construction of information channels in destination countries is also very important.

If there is no convenient way to obtain information, potential tourists may give up traveling because of many uncertain factors or some one-sided information, and the process of cultural communication will be interrupted.

Therefore, we should pay attention to the construction of information channels. For example, local government departments can publish basic tourism information about this place on foreign mainstream travel booking websites, and encourage domestic tourism enterprises to publish and put corresponding inbound tourism products on these websites.

4, pay attention to the cultural level, pay attention to the promotion of the industry effect.

When tourists arrive in the destination country, the focus of cultural communication shifts to the tourism image and cultural display mode of the destination country. This process of cultural perception is a key link in foreign cultural exchange.

We strive to protect the authenticity of the landscape, pay attention to the cultural nature of tourism commodities, protect folk culture, develop high-level cultural performances, and fully display the charm of excellent culture. Secondly, we should pay attention to the construction of interpretation system. Only by letting tourists know the ideological culture contained in material culture and artistic culture can culture be more deeply rooted in people's hearts and achieve better communication effects.

The significance of cultural self-confidence:

Cultural self-confidence is a more basic, profound and lasting force in the development of a country and a nation. College students are the future of the country, the hope of the nation and the masters of the future society. Enhancing college students' cultural self-confidence is of great significance for improving the country's comprehensive national strength and scientific and cultural level, and is an important basis for comprehensively enhancing cultural self-confidence.

The above contents refer to Gansu Provincial Department of Culture and Tourism-New Era and New Mission Tourism to Enhance Cultural Confidence.