Introduction to the principle of tourism planning

With the development of China's tourism industry, the contents and forms of tourism planning emerge one after another. Mastering and following the principles of tourism planning development is an important condition to make up for the shortcomings, solve contradictions and achieve the expected results. The specific principles are as follows: 1. Market principle: Only a steady stream of tourists can make a tourist destination last for a long time. The tourism market is restricted by many factors, such as tourists' motivation/attraction of tourism resources/geographical location, changes in socio-economic environment, etc., so planning must adapt to the changes in the tourism market. 2. The principle of image: We must create a distinctive image through development, which is the basic requirement of tourism planning. Tourism image should have its own characteristics/distinctive theme/endless charm, so as to attract many tourists and enhance the attraction of tourist destinations. Taboo plagiarism/imitation, no characteristics. 3. Aesthetic principle: When planning tourism resources, we should try our best to reflect the aesthetic characteristics of tourism resources. Any building or service form must be integrated with the corresponding natural environment and tourist atmosphere, reflecting the harmonious unity of natural beauty and artificial beauty. 4. The principle of protection; In a sense, any tourism resources are irreplaceable and unique, and tourism planning should adhere to the principle of protection first. 5. Benefit principle: In today's society, tourism projects should pursue various benefits, including social/economic/ecological environment.