Sales speech sales speech

Sales is the art of language. Extraordinary sales skills are actually extraordinary language art, which requires not only keen insight into people's hearts, but also expressive ability that shocks customers' hearts. Successful salespeople can often spit lotus flowers, and their language is like a pair of soft hands, which can touch the softest place in customers' hearts. Undoubtedly, the sale of every product needs not only the quality of the product itself as the basis, but also the language art injected into people's hearts to expand the territory!

Sales speech is applied to all fields, every corner of life, all kinds of people and all kinds of industry language communication skills. If you sell, you can fix your customers and let them follow you. This is a changeable tactic that can be used in sales, but "psychological tactics" is the most fundamental force behind all tactics. Everyone wants to win a lot of money in the cruel sales war, but not everyone can really understand the strategy of business war. This book selects the most authoritative psychology and speech rules in the world, and combines the most interesting and vivid cases to let you see through the hearts of customers and help you win every battle in the market.

Book information

Sales rule

Book number: 978-7-5 142-0804-7

Press: Printing Industry Press

Publication date: 2065438+April 2003

Author: Lan Xiaohua

Brief introduction of the author

Lan Xiaohua, brand marketing expert. He has served as a brand strategy consultant for more than ten enterprises, including Wang Laoji, Vanke Eslite, Moe Shakespeare and Souyute. He used to be chief representative of Forbes in Guangzhou, marketing consultant of Dalian city, marketing consultant of Pattaya in Thailand and tourism brand consultant of Halong Bay in Vietnam. He is currently the chief brand officer of Hong Kong Commercial Daily Media, a special researcher of the Chinese University of Hong Kong, a senior director of China Land and Economics Society, a strategic consultant of China Chain Store & Franchise Association, a consultant of China Planning and Research Institute, and a brand consultant of China Electronic Commerce Association. Published books such as Urban Marketing and Teaching the Mayor.