Tourists are God and are always right." What concept does this sentence reflect?

Tourists are God and are always right. This sentence reflects the marketing concept.

Marketing concept refers to the basic guiding ideology for enterprises to make business decisions and organize and manage marketing activities, which is also the business philosophy of the enterprise. It is a concept, an attitude, or a corporate way of thinking. The marketing concept is a business guiding ideology that "centers on consumer needs and takes the market as the starting point". The marketing concept believes that the key to achieving organizational goals is to correctly determine the needs and desires of the target market, and to deliver what the target market expects to satisfy more effectively and profitably than competitors.

The marketing concept is a new type of business philosophy. This concept is based on meeting customer needs, that is, "produce whatever customers need." Although this idea has been around for a long time, its core principles were not basically finalized until the mid-1950s. At that time, social productivity developed rapidly, and the market trend manifested itself as a buyer's market with oversupply. At the same time, the personal income of the majority of residents increased rapidly, and it was possible to choose products. Competition among enterprises in order to realize their products has intensified, and many enterprises have begun to realize that they must change their business concepts in order to survive and develop. The marketing concept believes that the key to achieving the goals of the enterprise is to correctly determine the needs and desires of the target market, and to deliver the goods or services expected by the target market more effectively than competitors, thereby satisfying the target market more effectively than competitors. needs and desires.

The emergence of the marketing concept has brought about fundamental changes in business management concepts, and also brought about a revolution in marketing. The marketing concept is significantly different from the sales concept.