What is the industry saturation and development prospect of tourism companies?

Observing the user trend chart of online travel booking market in China, we can find that online travel has maintained a steady development in the tourism industry.

1, online travel market share analysis

In 20 17, the transaction scale of online travel market in China reached 828.6 billion yuan, up 35% year-on-year. Online travel is mainly composed of air ticket market, accommodation market and holiday market, among which air ticket transaction accounts for the largest proportion. In 20 17, the transaction volume of air tickets was 457.383 billion yuan, accounting for over 50%; The transaction volume of the accommodation market is169.863 billion yuan, accounting for 20.5%; The holiday travel market accounts for 16% of the online travel market.

2. Analysis of online travel ticket market.

In 20 17, the air ticket market accounted for 58.5% of online travel, and the market scale reached 467.387 billion yuan, up 3 1% year-on-year. Its proportion in the online travel industry is relatively stable. Air tickets are the most mature part of the online travel market. With the rise of online vacation and other categories of business, the growth rate of air tickets will be relatively slow, and the proportion will show a downward trend.

3. Online Travel and Accommodation Market

In 20 17, the proportion of online accommodation in China was 20.5%, which was 1. 1 percentage point higher than that in 20 16. Under the background of consumption upgrading and the rise of the middle class, people's travel quality is gradually improving, and the demand for accommodation is also personalized. Therefore, in the future, high-end hotels, homestays and other products will gradually be favored by users.

4. Online travel and holiday market

In 20 17, the transaction scale of online travel and holiday market in China was132.6 billion yuan, up 37.6% compared with 20 16, accounting for 16% of the whole online travel market, up 0.3 percentage point compared with 20 16. In the online travel market, the online holiday market has the fastest development, and its proportion in the online travel industry has increased from 5.8% in 2009 to 65,438+06% in 2065,438+07. Overall, the online holiday market has broad prospects, and the growth rate is expected to remain above 25% in the next few years.

5. Forecasting the scale of online travel.

With the continuous improvement of the consumption level of China residents, the demand for tourism is also increasing. As a major trend of tourism development, online tourism will further expand its market scale in the future.

Precautions:

1. The weather is changeable in spring. If you choose to travel at this time, you need to prepare enough clothes to resist the low temperature. If you want to go to the south, you might as well take a light and beautiful umbrella.

If you want to travel to the south in spring, you'd better confirm whether it is rainy season in advance. If so, take an umbrella or a beautiful and convenient raincoat.

If you want to travel to the north in spring, it is necessary to know whether you will encounter sandstorm. If you encounter a sandstorm, you can cover your head with a big scarf or hat; Raincoats or other big coats that don't touch the wind and sand should pay attention to the neckline, cuffs and hem of the clothes! Don't leak at the waist and hem of trousers!

4, allergic to spring outing, if allergic to pollen, it is best not to go to see flowers; If you are allergic to seafood, don't be greedy for seafood; If you are allergic to insects or animal fur, don't drill trees and stay away from animals. Bring the necessary desensitizing drugs.