What is the phenomenon of "sham tourism"?

After the National Day holiday, the term "glorious tourism" came into public view. The young people showing off have taught the long-dormant tourism industry a lesson.

“Staying in a hotel,” “staying at a B&B, playing with mobile phones,” and “traveling in a 18th-tier town without any strategy” have become the true portrayal of most people’s vacations. “Lie somewhere else” that was previously scorned. The "fashionable travel" of "changing places to play with mobile phones" is really popular during this year's National Day holiday.

It is completely different from the previous way of traveling: instead of joining in the fun, not going to popular cities and places where Internet celebrities check in, the public prefers to choose an unknown destination for vacation, stay in a hotel, and eat takeout, which is quiet and leisurely . As a result, some unpopular cities have come into public view.

Avoiding the crowds, "disguised tourism" opens up another way of leisure.

In every popular city, there is always an old street with Internet celebrities. Countless tourists come here to browse the cultural and creative products produced in Yiwu, which can be purchased with free shipping through Pinduoduo. What they eat is the same and smelly. Tofu, grilled squid, and big sausages, the only ones that don’t make a big deal are the KFC and McDonald’s at the corner of the street.

In Beijing it is called Nanluogu Alley, in Shanghai it is the Town God’s Temple, in Chengdu it is Kuanzhai Alley, in Yangzhou it is Dongguan Street, Lijiang Old Town in Lijiang, Taiping Old Street in Changsha, Hubu Alley in Wuhan, and Xi’an Hui people Street...

Travelers who have been suffering from "hot spots" for a long time began to pursue the last piece of pure land.

All the consumption of young people during their "lying flat" journey has nothing to do with the photos they took, the snacks they ate, or the new things they saw. These are not the theme of the trip.

Their real theme is actually only one: recovery from fatigue. For them who have been under pressure for a long time, traveling while lying down may not be "travel" but should be called "recuperation".

“Have you ever tried ostentatious tourism?”

In the popular video on Station B, the UP host “nya Jiang’s Life” shared his 0 guide to Fuxian Lake in Yuxi, Yunnan The experience of traveling nearby, "eat, walk and see whatever you can".

There are many people in the comment area who agree with this.

On the first day, I slept until noon before going out to find a Hunan restaurant. On the second afternoon, after visiting Orange Island, I bought snacks and ordered takeout, and watched a projected movie in a B&B. Qian Sansan and her best friend spent their summer vacation in Changsha. My old mother complained that I was "just paying for a different place to sleep."

But she really enjoyed this frivolous trip, "Last year we went to Chongqing and did a lot of guides. We had a lot of fun, but we were so exhausted that we lay at home for a few days. Only then did I regain my energy.”

The hotel note in Hegang opened up a new way of thinking for her, "If I had been enlightened earlier, I could have saved the time in queuing in Changsha."

She discussed with her best friend: "Next summer, we must find a small northern city to stay for a few days."

When the scenic spots are commercialized and become the same without surprises, becoming an internet celebrity check-in place Overwhelmed by the sea of ??people, tourism returns to its most authentic form, where relaxation and comfort become the most important purpose.

In sloppy travel, it doesn’t matter where the destination is, as long as you can rest; it doesn’t matter whether you gain something or not, after all, the Internet can teach you too much.

Regarding the emergence of this phenomenon, some commentators believe that this reflects the change in the travel "taste" of young people. Some even interpret it as a change in the travel "track", which indicates that Big changes in the tourism industry.