How to plan and screen the theme of tourist attractions?

Tourism is a diversified industry, and the sustainable development of tourist attractions needs theme planning to highlight the soul and main line of the scenic spots. The characteristic theme is the flag and image of the scenic spot, the concretization of the connotation of the scenic spot and the core of the scenic spot planning. Therefore, through the theme planning of tourist attractions, tourist attractions emphasize the leading role of "theme", so that all kinds of resources related to "theme" can be highly gathered in a limited space, forming a whole, gathering attraction and realizing the rapid development of regional tourism economy. Theme planning is the key to the development of tourist attractions, and any tourist attraction should have its own specific theme.

A scenic spot has many theme clues to choose from in tourism planning. How to extract the theme types that can not only reflect the characteristics of scenic resources, but also meet the needs of the tourism market is the primary problem in the development of scenic spots. The theme selection of tourist attractions depends on the geographical context, context and connection of the attractions. In the process of theme planning, the development theme of tourist attractions is determined through environmental investigation, refining highlights, theme selection and theme project planning.

Theme selection of tourist attractions

The theme of tourist attractions is the central idea of tourist attractions planning. Tourist attractions often have many types of themes to choose from. Judging from the composition of tourist resources in scenic spots, they are often not composed of a single resource, but may contain many types of resources, such as natural scenery, historical and cultural legends and so on. For theme parks, the range of topics available is wider, so it is more important to determine the theme type than the theme range.

1, in harmony with the nature of the scenic spot.

The nature of tourist areas generally refers to the functions, functions and positions determined by the composition and characteristics of scenic resources, the location advantages of tourism development, the main body of tourist areas, and the position and division of labor of tourist areas in a certain tourist area. The nature of tourist attractions is actually determined by two aspects: first, the types and characteristics of tourist resources that constitute tourist attractions; Second, the regional division of labor in the regional tourism system. In other words, the determination of the nature of tourist attractions should not only consider the characteristics of resources themselves, but also conform to the overall layout of regional tourism industry development.

2. Highlight the characteristics of tourism resources.

Characteristics are the source of attraction, competitiveness and vitality of tourist destinations. The theme planning of tourist attractions naturally needs to dig deep into the characteristics of tourist attractions, especially those in foreign tourist markets. The analysis of tourism resources can not only stay on the superficial features, but also pay attention to the excavation and arrangement of abstract humanistic elements and grasp the characteristics of resources as a whole. The analysis of tourism resources in scenic spots is mainly carried out from the types, grades, quantity and scale of tourism resources, as well as the distribution and combination of different types of tourism resources. It is necessary not only to make an in-depth investigation and objective evaluation of the types of tourism resources in scenic spots, but also to make a horizontal comparison with the tourism resources in surrounding areas, so as to dig out unique resources for key development.

3. Adapt to the needs of the tourism market

Tourism resources are the main raw materials of products in tourist attractions, but they are not tourism products themselves. The development of tourism resources is market-oriented, which is determined by the commodity nature of tourism products. Under the condition of market economy, market demand determines the development direction, scale and speed of the industry. This requires that the planning of tourist attractions should make accurate and detailed market positioning, take the reality and potential demand of the tourist market as the guide, discover, excavate, evaluate, screen and develop tourist resources, refine the development theme of tourist attractions, design, make and combine tourist products, and push them to the tourist market, thus guiding and opening up the market.

Theme planning of tourist attractions

The steps of theme planning of tourist attractions can be divided into three steps: first, determine the nature of tourist attractions, investigate and analyze the tourist resources and market of tourist attractions, and extract optional theme clues on this basis; Secondly, the theme clues are compared with the theme types of surrounding developed scenic spots, and the theme types of this scenic spot are determined according to the principle of convergence, diversity and mutual benefit. Finally, according to the demand investigation of the tourism market, the feasibility of the selected theme type is analyzed to test whether it meets the demand of the tourism market.

Theme clues of tourist attractions

For tourist attractions, the optional theme clues of resource-based tourist attractions include the importance, prominence, quantity, volume, extension and orientation of tourist resources; For market-oriented tourist attractions, the factors considered are ecological culture, traditional culture and modern culture. It can be seen that the selection order of the above theme types is very important, and it is much easier for a scenic spot to determine its optional themes than to choose them. Because people have different understandings of which features in tourist attractions resources can best reflect the characteristics of scenic spots, the results of sorting different themes will be completely different.

Starting from the principle of resource-based and market-oriented tourism planning and the principle of highlighting the characteristics of scenic spots, we should pay attention to highlighting the characteristics of resources in the sorting of optional theme types. Therefore, the sequence of topic clues available for selection is as follows:

(1) The connotation of the most important resources or scenery;

(2) the connotation of the most prominent resources or scenery;

(3) the connotation embodied by the most resources or scenery;

(4) the connotation of the largest resource or landscape;

(5) Themes derived from scenic resources;

(6) the theme oriented to scenic resources;

(7) Remodeling the theme with the clue of ecological culture;

(8) Remodeling the theme with the clue of traditional culture;

(9) Remodeling the theme with the clue of modern culture.