Introduction to Zhejiang International Studies University: Tourism Management?

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Introduction to Zhejiang International Studies University: Tourism Management

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Training objectives:

Facing the demand of talents in the tourism industry in Zhejiang Province and the Yangtze River Delta region, this major strives to cultivate "compound, applied and innovative" high-end talents with family feelings and international vision through the training mode of "major+digitalization+minor language", featuring good humanistic quality and strong foreign language communication ability, guided by the application of tourism digitalization and aiming at tourism employment.

The expected goals of this major for students trained about 5 years after graduation are:

1. Senior and middle-level cultural tourism managers who are engaged in planning, creativity, operation management, investment and financing of cultural tourism projects in large and medium-sized cultural tourism enterprises at home and abroad are proficient in using relevant theoretical knowledge and methods of cultural tourism project planning, creativity, operation management, investment and financing, have strong digital operation practice ability, and can use foreign languages for cross-cultural communication.

2. Engaged in the promotion of online tourism projects or activities in "internet plus" tourism new format company, skilled in applying new media technology, competent in integrated marketing communication, IP creation, social media operation and cross-cultural communication of tourism, skilled in using "internet plus" tools to handle various tourism services, and familiar with the operation and management of digital tourism.

3. Middle-and high-level cultural tourism managers who have strong digital marketing ability, can use software tools to collect and analyze big data of cultural tourism, plan and manage cultural tourism projects based on big data analysis, evaluate cultural tourism projects and plan the development of regional cultural tourism industry.

4. Researchers who have obtained master's or doctoral degrees in related majors from well-known universities at home and abroad, engaged in the digital tourism industry, and engaged in the management of digital tourism industry development planning, policy formulation, and external communication. In government departments and social organizations.

Main courses: management principles, economic principles, tourism economics, statistics, tourism reception industry, tourism consumption behavior, tourism planning and development, tourism destination management, tourism geography, tourism accounting, audio-visual language and short video creation, digital marketing of cultural tourism, new media planning and dissemination, investment and financing of new cultural tourism formats, and research on tourism design and operation. Small languages can be Spanish, Japanese, Korean, French, German, etc. (depending on the registration).

Employment direction:

Students work in well-known cultural tourism enterprises such as Ctrip, CYTS, Hilton and Disney, as well as well as well-known Internet companies such as Alibaba and ByteDance, and tourism and cultural administrative departments at all levels. Some students have been admitted to graduate schools of well-known universities at home and abroad, such as Zhejiang University, Shanghai International Studies University, Beijing Foreign Studies University, University of Sheffield, UK and university of zaragoza.

Professional features:

Strengthen students' professional thinking and digital tourism marketing ability, professional execution and technical presentation ability, communication ability and teamwork ability; Pay attention to innovation and entrepreneurship education and international education, devote ourselves to cultivating students' spirit of inquiry and innovative consciousness, and carry out the compound training mode of "specialty+digitalization+small languages" to enable students to quickly adapt to the new format of cultural tourism in the digital age and realize international employment and development.

Where does Zhejiang International Studies University register for the college entrance examination?

Entrance to the entrance of Zhejiang unified college entrance examination registration system: Zhejiang unified college entrance examination registration system.

Note: official website and Zhejiang Education Examinations Institute will have a notice about Zhejiang College Entrance Examination during the registration period of Zhejiang College Entrance Examination. Candidates can click to enter the registration system in the notice. The entrance to the registration system of official website Unified Recruitment College is only open during the registration period.

Introduction of Zhejiang International Studies University: Tourism Management has been announced. For more information about Zhejiang College Entrance Examination, please pay attention to the column page of Zhejiang College Entrance Examination.

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