Why do some people immediately invest in traveling after recovery?

In fact, using data to speak, it has been shown that many people have begun to slowly recover after recovery. The momentum of overseas travel, including domestic travel and international travel, is strong.

During the New Year’s Day holiday in 2023, the number of overseas hotel bookings on the platform increased by 2.5 times year-on-year, and the average hotel booking price increased by nearly 30% year-on-year. Japan's Tokyo and Osaka are among the top three cities with the most popular overseas hotels during the New Year's Day holiday;

The "most expensive" overseas hotel orders during the New Year's Day holiday also come from Japan, for the Conrad Osaka Hotel, with room nights per night The price reaches 38,500 yuan. According to data from Qunar, the number of air ticket bookings departing during the recent New Year's Day has been increasing day by day, with a single-day increase of 30%. New Year's Day in 2023 may usher in the first peak of tourism consumption after the "New Ten Articles".

As the epidemic gradually stabilizes, theme parks in various places have gradually regained their popularity and become the most popular option for the New Year’s Eve in 2023. Ticket bookings for many theme parks two days before the New Year’s Day holiday are higher than those in December. Double that in one weekend.

The first wave of "Yangkang" supported the New Year's Day travel consumption and the daily increase in air ticket bookings reached as high as 30%. On December 7, the first weekend after the release of the "New Ten Rules" (December 10-11), The first batch of tourists flocked to tourist cities such as Sanya, Haikou, Kunming, and Xiamen.

Subsequently, domestic air ticket bookings on the Qunar platform experienced a brief decline and then experienced a steady increase. On December 19, as the first wave of "Yangkang" returned to normal life, the number of air ticket bookings departing during the New Year's Day also began to increase day by day, with the highest single-day increase in domestic air tickets on the platform reaching 30%.

The growth in air and train ticket bookings in tourist source areas reflects the recovery of the city’s consumption power. Judging from the current New Year's Day air ticket bookings, first-tier and new first-tier cities will usher in the first tourism consumption peak after the "New Ten Measures" on New Year's Day. After "Yangkang", young people most want to spend New Year's Eve in theme parks. It is the first thing young people want to do after becoming healthy. With the resumption of tourism after the issuance of the new ten regulations, many theme parks will regard the New Year's Eve as the last "highlight" in 2022.