Xichang Tourism Strategy Xichang should accelerate the development of global tourism.

Here, as the largest gathering place of Yi people in China, Urumqi, Liangshan Yi Autonomous Prefecture, has the first national-level tourist resort in our province and the first batch of Tianfu tourist counties in Chengdu, and has won more than 80 national-level famous brand awards, including China Excellent Tourist Scenic Spot, National Leisure Agricultural Tourism Demonstration Park, National Ecological Park, National Forest City, National Agricultural Tourism and Rural Tourism Demonstration City. Xichang travel guide scenic spots recommended, share these Xichang Muli travel guide.

Xichang, with high popularity, has become a destination for thousands of people.

In recent years, Xichang has gone all out to promote rural tourism, actively created a national rural tourism demonstration park, expanded Qionghai's world-class tourist resort by speeding up and increasing efficiency, expanded the remote-control tourism sales market according to holiday tourism recommendations, continuously improved the popularity of Xichang's famous tourism brands, and made Xichang more elegant.

Go to the world and let a large number of people master Xichang.

"Mellow also afraid of wine is not afraid of deep alley. To open the sales market of Xichang tourism, a large number of people must master Xichang. " The resource endowment of tourism resources development has given Xichang confidence in developing holiday tourism. Under "self-confidence", Xichang tourism has entered the fast lane of rural tourism development trend. The product audience covers a wide range, and the reputation and popularity of Xichang are constantly improved.

According to the statistical analysis of Xichang Municipal Bureau of Culture, Art, Radio, Film and Cultural Relics, in 20 19, Xichang City went to 20 big cities in China for cultural tourism industry investment cooperation, and 48 new projects were signed, with a contracted amount of 48.7 billion yuan. Received 2280 tourists, and the comprehensive income of holiday tourism was 26.8 billion yuan.

Strengthen marketing to create Xichang tourism golden rice bowl

Colorful marketing methods have started the "golden rice bowl" of Xichang tourism.

202 1 is the decisive year for Xichang to establish a national rural tourism demonstration park, and it is also an important year for Qionghai world-class tourist resort to speed up efficiency and expand capacity. Xichang continues to integrate energy, strengthen linkage, gather the wisdom of the whole province, raise the hand of the whole province and go forward bravely.

"Everyone will continue to publicize, plan, market and promote the cultural tourism industry, and constantly improve the popularity of Xichang tourism throughout the country." According to the person in charge of Xichang Municipal Bureau of Culture, Art, Radio, Film and Cultural Relics, in 20021year, Xichang will take the opening of new routes as a breakthrough, focusing on the sales market of tourist destinations in shipping cities, and continuously promote the marketing of tourist destinations. On the basis of promoting traditional tourist destinations such as Chengdu, Chongqing and Kunming, we will go all out to expand the marketing promotion and publicity planning of the Yangtze River Delta, Pearl River Delta and Beijing-Tianjin-Hebei integration.

Tourism marketing is carried out in four directions: Chengdu Tianfu Tourism Famous County Alliance, Charming China City Cultural Tourism Industry Exhibition, Holiday Tourism Channel Promotion Channel, Friendly City Service Platform and Friendly Tourism Scenic Area Service Platform.

At the same time, we will vigorously strengthen cooperation with new news media, and push the beautiful scenery, special food, beautiful sentences and VR panorama of Xichang to news all over the country through mobile phones, Sina Weibo, vibrato short videos, Aauto fast videos, official WeChat accounts and webcasting platforms. Carry out Internet technology+tourism marketing, cooperate with Internet technology tourism enterprises, launch Xichang's exclusive online marketing platform for tourism products, and expand the popularity of remote control for tourists.

Xichang travel guide scenic spots recommended, share these Xichang Muli travel guide. In the next step, Xichang will also build a cultural and artistic IP, resulting in a new upgrade. Pay attention to the taste and culture of tourism, and promote holiday tourism to upgrade to taste holiday tourism, consumer holiday tourism and cultural tourism industry; Create a new symbol of Xichang's exclusive cultural tourism industry, integrate Xichang's aerospace culture and art, and recruit the brand image symbol of cultural tourism industry with the brand image of Fairy Sky as the leading factor for the society; The release of Japanese animated films like Kung Fu Panda, such as Mulan, greatly expanded Xichang's popularity and reputation.