What does Ctrip Cloud Travel mean?

Old-fashioned travel has always been limited by travel time and place. Internet users have been breaking through this bottleneck. Now many of them are online, tourism is also developing online tourism, and the concept of cloud tourism has begun to appear. Ctrip introduces this method to everyone.

Ctrip launched "Cloud Tourism in Scenic Spots"

Ctrip announced the launch of the "Cloud Tour in Scenic Spots" activity, and cooperated with eight suppliers, including Lvyou Tour Guide, Great World Tour, Sanmao Tour, Pocket Tour Guide, Deer Tour Guide, Oriental Lv Zhi, Lubao Tour Guide and E Tour, to open nearly 7,000 audio tour products in more than 3,000 scenic spots for free, so that tourists can "cloud tour" at home. Visitors can search for the name of the scenic spot on Ctrip APP, or enter the scenic spot page at the entrance of "Ticket Play", and they can get the related products of audio guide for free.

This time, the scenic spots of free audio guides in China cover 3 1 provinces and cities, among which Beijing, Suzhou, Shanghai, Hangzhou, Nanjing, Chongqing, Xi, Chengdu and Guangzhou have the most scenic spots, and audio guides in Beijing 100 scenic spots are free. The ten most popular domestic audio-visual scenic spots are the Forbidden City, Yellow Crane Tower, Du Fu Caotang, Humble Administrator's Garden, Shaanxi History Museum, Nanjing Museum, Yungang Grottoes, Lion Forest, Dujiangyan Scenic Area and Summer Palace. The scenic spots on the list are mainly historical ones. Many overseas scenic spots also participated in the event, among which Japan, South Korea, the United States, Britain, Thailand, Italy, France, Russia, Germany and Spain participated the most, and the number of Japanese scenic spots reached 127.

It is worth mentioning that in addition to the traditional professional explanations, there are also CCTV anchors, artists and historical anchors, which integrate multiple language styles according to the characteristics of scenic spots to provide users with various styles of voice explanations.

Take Beijing Zoo as an example. Visitors can choose Ju Ping's lectures, including 38 lectures such as Flamingo Hall and Ape Hall, which can be listened to for free.

It is understood that Ctrip's global play platform will also be combined with scenic spots in the near future, bringing short videos and live broadcasts to tourists who are "home" and enriching the content of "cloud tourism in scenic spots".

Meituan launched "Zhajiayun Tourism" to open Meituan App, click the "Free Cloud Tour" button on the home page of the ticket channel, enter the special page, and you can feel the musical instruments of Shenle Department of Beijing Tiantan Park and the red walls and green tiles of Zhai Palace with your ears; Or follow the sound to Shanghai Disney Resort for a fantastic fairy tale trip; Or walk into Shaanxi History Museum and learn the story behind the agate cup with the head of the golden beast while listening.

Tourism after the epidemic

Specifically, the "Friendly Shandong Lv Wen Online" service column launched by Shandong Province brings together ten online services, such as epidemic prevention and control, cultural war "epidemic", watching Qilu with VR, live broadcast of beautiful scenery, cloud audio-visual, online cultural center, online library, online museum, online grand theater, cloud classroom, etc., and digital cultural tourism experience contents such as virtual experience of scenic spots, live broadcast of beautiful scenery, online exhibition of cultural relics and exhibition of literary works are passed through VR.

In fact, China has recently set off several rounds of price cuts in key scenic spots, pushing traditional scenic spots that rely too much on ticket revenue to a fork in the road of transformation and development, and the emergence of the COVID-19 epidemic has forced them to face up to the ever-changing market situation. Up to now, a number of listed companies operating scenic spots have announced that the scenic spots have been temporarily closed due to the epidemic.

Entering the dormant period, many scenic spots regard online service and smart tourism as a major direction of transformation.