Traditional Culture Encyclopedia - Travel guide - 20 16 how many people travel abroad during the spring festival?

20 16 how many people travel abroad during the spring festival?

During the Spring Festival, the market in China is full of flavor and consumption. According to the monitoring of the Ministry of Commerce, from New Year's Eve to the sixth day of the first month (65438+1from October 27th to February 2nd), the national retail and catering enterprises achieved sales of about 840 billion yuan, an increase of1.4% over last year's Spring Festival Golden Week. So, what are the hot spots of consumption during the Spring Festival, and where did everyone spend their money?

Tourism: 423.3 billion gross income reached a new high.

Nowadays, the Spring Festival holiday has become the "prime time" for China people to travel abroad. Relevant data show that during the Spring Festival, the total number of China citizens traveling abroad was about 610.5 million, an increase of nearly 7% year-on-year, and neighboring countries in Asia became the first choice for people to travel abroad. China people's concentrated consumption during the Spring Festival even had a worldwide impact. In order to meet the overseas needs of China tourists, some countries and regions have launched the "Year of China" themed tourism products or related activities.

In China, * * * received 344 million tourists, up by 13.8% year-on-year, and achieved a total tourism revenue of 423.3 billion yuan, up by 15.9% year-on-year. Among them, although the first-tier cities such as Beishangguang are seen as "empty cities in the Spring Festival", the actual situation is not the case-during the seven-day holiday of the Spring Festival, Beijing * * * received a total of 9.608 million tourists, up 4.6% year-on-year; Shanghai * * * received 4.45 million tourists from home and abroad, a year-on-year increase of 10.9%.

Shopping: 286 million purchases in buy buy.

During the Spring Festival this year, in addition to various forms of consumption promotion activities carefully organized by local commercial authorities and commercial enterprises, some e-commerce platforms also launched activities such as "Online New Year Festival" and "Spring Festival is not closed", making it a new trend to buy new year's goods online and deliver them home. During the Spring Festival, traditional new year's goods, green food, seasonal clothing, gold and silver jewelry, intelligent energy-saving home appliances, new digital products and other goods are selling well.

With the development of "internet plus" and the change of consumption concept, credit card consumption has gradually become the main payment method during the Spring Festival. Relevant statistics show that in the first six days of the Spring Festival holiday, the number of online transactions of China UnionPay was 286 million, with a transaction amount of 378.7 billion yuan, up by 10.7% and 48.8% respectively year-on-year, which means that the transaction amount of the six days has exceeded the transaction amount of the seven-day holiday of the Spring Festival last year by 312/kloc-0.0 billion yuan. Shopping, travel, travel and other daily consumption are still hot spots during the Spring Festival.

Red envelope: 46 billion won't stop.

Although both Ali and Tencent said that they would downplay the "red envelope war" during the Spring Festival this year, it seems that grabbing red envelopes by mobile phones has become a "habitual action" for people during the Spring Festival. According to the report released by WeChat, from New Year's Eve to the fifth day, the total amount of WeChat red envelopes sent and received reached 46 billion, an increase of 43.3% over last year. On New Year's Eve alone, the number of WeChat red envelopes sent and received nationwide reached 654.38+0.42 billion.

The number of red envelopes sent is closely related to the local economic development level and population density, and the popularity of grabbing red envelopes on the mobile side is not diminished, which shows that the mobile payment service has been deeply rooted in the hearts of the people and is widely used by the public.

Entertainment: The 3.3 billion box office made a good start.

Watching movies, dramas, visiting temple fairs and playing with ice and snow are popular choices for Chinese New Year, especially the movie market ushered in a "good start" on 20 17. According to relevant statistics, the box office of Chinese movies during the 7-day Spring Festival holiday this year reached 3.347 billion yuan. Among them, the release of Kung Fu Yoga, The Journey to the West and other New Year films made the box office on the first day of the first month hit a single-day high.

However, it is worth noting that while the box office is rising, the ratings of newly released movies during the Spring Festival are generally low, or there is a serious polarization in viewing evaluation. The domestic film market of 20 17 may still face a test after stepping out of the Lunar New Year file.

In addition to movies, theaters such as the National Grand Theatre, China Children's Art Theatre and Shanghai Theatre Art Center are all full; Beijing Ditan and Longtan Temple Fair received tourists 1, 6 1, 000 people five days before the Spring Festival holiday; Various ice and snow activities held in Hebei, Heilongjiang and other places also attracted a large number of tourists.

After reading so many popular consumer fields mentioned above, the consumer market of 20 17 Spring Festival is very prosperous. So, how much did you spend on the Spring Festival and where did you spend it?