Why has the tourism market picked up recently?

The timely introduction of policies such as the "Overall Plan for Implementing "Category B and B Controls" for New Coronavirus Infections has further increased tourists' willingness to travel on New Year's Day and boosted consumer confidence. Recently, the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council issued the "Notice on Doing Relevant Work During the New Year's Day and Spring Festival in 2023", which clearly stated that "meeting the material and cultural needs of the masses during the festival" and "doing a good job in ensuring mass travel". In order to enrich the spiritual and cultural life of the people during the New Year's Day and Spring Festival, the Ministry of Culture and Tourism will guide and support local cultural and tourism administrative departments to organize "village evenings", temple fairs, folk performances, exhibitions, etc. according to local conditions on the premise of ensuring the safety of activities and the health of the people. Mass cultural tours and other colorful mass cultural activities.

Introduction of optimization measures to boost travel confidence

“Now that travel is becoming popular again, many hotels in the suburbs of Beijing are full. We are considering finding a place to walk our baby near Beijing. You can go to Hebei to experience skiing and private hot springs, and you can go to Tianjin to visit the Polar Aquarium. They are both good choices." On New Year's Eve, Mr. Cai and his wife, who work in a state-owned enterprise in Beijing, were planning a short trip for a short holiday.

As the New Year's Day holiday approaches, travel tips from the central to local governments have been issued to clearly optimize prevention and control measures to further facilitate tourists and protect their rights and interests.

The Ministry of Culture and Tourism reminds tourists to travel safely and civilly from five aspects: reasonably arranging travel, taking personal protection, paying attention to fire safety, paying attention to travel safety, and enhancing safety awareness. Heilongjiang Province has clearly proposed to implement the "Category B and B Control" policy for new coronavirus infections, strengthen market supply and price stability, and cultural tourism services to meet the material and cultural needs of the masses during festivals. Guangdong Province reminds tourists to prepare travel plans carefully, take personal protection seriously, abide by traffic rules consciously, strengthen safety awareness, and properly respond to emergencies.

In this regard, Sun Guizhen, vice president and secretary-general of the China Travel Agents Association, said that epidemic prevention policies in various places have been continuously optimized, and some areas have experienced the test of the peak of the epidemic. Market travel concerns have been further dispelled, and the long-suppressed business and return The demand for rural tourism and vacation has gradually turned from demand to actual action, and the confidence in the recovery of the tourism industry has been further strengthened and strengthened. "In preparation for the 'Double Festival', the association also continues to convey five expectations to the industry, that is, it is necessary to implement relevant epidemic prevention guidelines and achieve an orderly recovery; grasp the trend of small group and customized demand to achieve a precise recovery; resolutely resist Travel at unreasonable low prices to achieve a healthy recovery; actively seek innovation and quality to achieve an iterative recovery; embrace the era of big data and big integration to achieve a leapfrog recovery. ”

Accelerate the market by resuming work and production in an orderly manner. Recovery

As various regions intensively adjust and optimize epidemic prevention and control measures, the cultural and tourism markets are gradually showing "warmth", and the New Year's Day holiday will undoubtedly become a catalyst to accelerate the recovery of the industry.

In the past few days, various places have introduced measures to resume work and production in an orderly manner. On December 9, the Gansu Provincial Department of Culture and Tourism issued the "Notice on Further Boosting Development Confidence and Accelerating the Resumption of Work and Production of the Province's Cultural and Tourism Industry", proposing that from now on, various scenic spots and other tourist activity venues, tourist hotels, and public gatherings in the province Cultural business venues, scripted entertainment business venues, cultural performing arts venues, theaters, public cultural service venues, and public cultural and museum venues have fully resumed work and production. The next day, the Gansu Provincial Department of Culture and Tourism also released the "Work Plan to Accelerate the Recovery of the Province's Cultural Tourism Industry and Activate the Winter and Spring Tourism Market", proposing a 100-day campaign to revive the cultural tourism market.