Analysis on the Characteristic Tourism of China Museum: Analysis on the Space Design of the Museum

Abstract: China has a vast territory and a long history. Therefore, the museum itself has a very rich collection, which has certain educational and research significance. Therefore, museums can use their own resources to develop tourism, so the topic of "museum tourism" has aroused widespread concern in society. Therefore, according to the relevant theoretical and practical research, this paper first summarizes the existing problems of museum tourism in China, analyzes its existing problems, and discusses the corresponding solutions.

Keywords: museum tourism development and utilization

1. Introduction

The function of the museum is to collect, preserve and study cultural relics, including the achievements of ancient culture, art and technology. For a country, the museum can display a country's historical civilization through the display of cultural relics, and can also carry out corresponding education and publicity. Therefore, it is imperative to develop the museum tourism. At the same time, as an ancient civilization with a history of 5,000 years, with the development of tourism in China, the museums in China, as high-grade and high-grade tourist destinations, have a profound cultural and historical accumulation and become popular tourist destinations for more and more tourists. Therefore, for the museum itself, it is of great significance to fully realize the changes of its own functions and develop the museum into a tourist attraction with its own characteristics.

2. The present situation and existing problems of China museum tourism.

2. 1 The number of museum sites is small and the economic benefits are poor.

As a country with a long history and a vast territory, according to a survey, there are about 2,000 museums in China, with few people visiting them, and their own economic benefits are poor, and it is even difficult to maintain their own expenses. Compared with other countries, take the United States as an example. Although the museum has a short history, it has more than 1 10,000 museums and more than 400 million tourists visit it every year, which not only affects the development of museums, but also affects the pace of spiritual civilization construction in China.

2.2 The museum's own funds are insufficient and there are certain security risks.

Except for museums with great influence, such as the Palace Museum, most museums in China often have the problem of insufficient funds, which makes museums in China often lack good equipment, which makes a large number of exhibits face great security risks, which not only affects the exhibition effect of museums, but also affects the safety of exhibits in many museums, thus causing damage to exhibits in museums in China. For example, the Hubei Provincial Museum damaged four national first-class protected cultural relics because of renovation problems, causing huge losses.

2.3 Cultural relics protection is not effective enough

Different from the natural landscape, the activity area of the museum is limited, especially when tourists are concentrated on holidays. Due to the limited carrying capacity of the museum, cultural relics may be damaged. At the same time, many former residences and ruins museums are often exposed to natural conditions, and a large number of unqualified tourists often scribble on cultural relics, resulting in the destruction of cultural relics and unpredictable losses.

2.4 Management is boring, display technology is backward, and service content is single.

In recent years, although many museums in China have made innovations in management, there are many problems in the overall management of museums: conservative management methods and rigid service attitude make people feel at a respectful distance, and museum exhibitions are not centered on tourists, and their exhibitions are often too professional, so that tourists can't get a corresponding understanding and it is difficult to attract more tourists to visit and visit. So, in this respect, museums.

2.5 There is no reasonable publicity and promotion.

To a great extent, the museum is a place for history education and national culture education, so it is attractive to tourists. However, many museums often do not have reasonable publicity and promotion work and lack corresponding publicity materials. Even after tourists come to the museum, there are no written materials suitable for tourists to visit, and there are no souvenirs and specialties suitable for the museum itself. In addition, there is a serious shortage of guides and lecturers suitable for the museum itself, which has seriously affected the development of museum tourism.

2.6 Museums have little contact with tourism departments.

At present, many museums still can't get rid of the traditional concept, and still regard themselves as non-profit education departments, because they don't need to consider their own efficiency and develop their own tourism value together with the tourism department, which is very different from the development of museums in developed countries. Therefore, the development of museums in China needs to adapt to the development of tourism, and vigorously improve the quality of museums and the level of tourism management on the premise of improving the level of tourism.

3. The basic strategy analysis of China museum tourism development.

As we all know, influenced by China's history and culture, China's museum exhibits have a certain level and value, so for tourism, China's museum resources have great market development potential. However, according to the above analysis, we find that the development and utilization of museums in China is not ideal at present. Therefore, in view of this situation, the author puts forward the strategy of developing museum tourism in China with a view to developing museum tourism.

3. 1 update ideas and closely integrate with tourism.

First of all, the museum itself should renew its concept and get rid of the previous work of collecting cultural relics, scientific research and social education. Recognize the taste and value of museum exhibits, and combine the argumentation and research of relevant experts and scholars to generate income through the tourism industry. Moreover, the museum should extend an olive branch and closely unite with the tourism department. First of all, museums need to realize that there is a huge space for cooperation between museums and tourism. First of all, hanging in the air can directly exchange information. Museums transmit the characteristics and exhibition time of their exhibits to local information departments, and tourism management departments and travel agencies can regard local museums as important tourist destinations and give timely feedback on relevant tourism information.

In addition, in order to develop museum tourism, many museums began to join tourism industry associations and strengthen their ties with museums in other regions. Through the exchange of experience, more and more museums realize the importance of tourism development, and develop and utilize museum-specific tourism by launching boutique museum tourist routes and offering holiday concessions.

3.2 Improve the quality of museum services and supporting facilities, and develop recreational and participatory tourism projects.

The current development of museums is a process from honey juice to development. In the past, visitors usually could only visit the exhibits in the museum. With the development of characteristic tourism in museums, dynamic visiting methods are gradually emerging. This way of visiting is based on the protection of related exhibits. Under this premise, the museum needs to carefully organize corresponding visits, such as making pottery in ceramics museum. Therefore, in this case, the museum needs to strengthen the construction of supporting facilities and improve the service quality.

3.3 Give full play to the advantages of cultural relics and vigorously develop characteristic tourism products.

With the development of tourism, the number of tourists in many hot museums has exceeded its carrying capacity, and the management level and infrastructure are not advanced enough, which often leads to the loss of cultural relics. Therefore, for museums, it is necessary to make proper planning and overall planning for their own cultural relics to determine their carrying capacity. Valuable exhibits can be displayed by building imitations, which can not only give full play to the advantages of cultural relics, but also rationally develop and utilize cultural relics. At the same time, various tourism products are often welcomed by many tourists, especially for museums, which can make their own exhibits into imitations to promote tourists' desire to buy and meet the needs of a large number of tourists.

3.4 Overall planning and development of museum resources.

Generally speaking, the characteristics of the museum itself are not only related to the exhibits in the museum, but also related to the local customs. Therefore, museums need to fully consider the characteristics of their own exhibits and combine local culture to promote museums. Zigong City, Sichuan Province, for example, is known as the "salt capital" because of its prosperous salt industry since ancient times. Therefore, we should seize this feature, highlight the characteristics of the exhibits, and develop and utilize them accordingly.

3.5 Museums should be built in conjunction with various social forces.

In the process of museum construction, government funding is often the most important source of funds. However, government funding should not be the only source of funds for museums, and it is necessary to seek the help of social forces to develop. In addition to the sponsorship of social forces, the state also needs to encourage the establishment of private museums and give support in terms of manpower, material resources and financial resources to promote the development of museums.

3.6 Strengthen staff quality training and expand publicity and promotion.

As a microcosm of a country's history, museums are of certain value to the country. However, the staff of many museums are often of low quality and can't get rid of the influence of old ideas, especially the tour guides and lecturers of museums, who often have a little knowledge of museums and can't adapt to the development of tourism. At the same time, museums should increase their own publicity and promotion efforts, and attract more tourists to visit through the introduction of advertisements and promotional materials.

4. Conclusion

Based on the reality of the museum, this paper discusses various problems in the development of museum tourism and puts forward corresponding tourism development strategies according to the actual situation. The museum itself has huge tourism development resources, and it needs the efforts of all walks of life to promote the development of museum tourism on the premise of protecting cultural relics.

References:

[1] Li Jianping Lin Peiqun. Holiday business and cultural consumption [M]. Guangzhou: Guangdong Economic Publishing House, 2000.236-237.

[2] Zhang Cailie. Characteristic tourism of China Museum [M]. Beijing: university of international business and economics Publishing House, 1999.5-20.

[3] National Tourism Administration. China Tourism Yearbook [M]. Beijing: China Tourism Publishing House, 2000. 194- 196.

About the author:

Gao Pan (1976-), gender: male, ethnic group: Han nationality, native place: Chang 'an City, Shaanxi Province, unit: xi 'an Sui and Tang Dynasties Chang 'an City Site Protection Center (Xi 'an Zhenglong Temple Site Protection Center), title: cultural relics assistant librarian, research direction: museum and site protection.