What industry does tourism belong to?

Tourism is a type of industrial chain.

The salient features of the current tourism market development mainly include the following points:

1. The domestic tourism market has huge room for growth and will continue to maintain rapid growth for a long time in the future. At present, China's middle class accounts for 20% of the total employed population. If the growth rate is 1% per year, the middle class can reach 40% of the total employed population within 20 years.

This middle class created by China’s sustained and rapid economic growth has also brought China’s tourism industry into a new stage.

At the same time, China’s tourism infrastructure is close to becoming a global leader. Take car ownership and the development of national high-speed rail construction as examples. China has the world's largest car ownership, as well as the most mileage and fastest high-speed rail facilities. These will provide Chinese people with better travel conditions than other countries.

Therefore, the tourism industry is still the most promising industry. China's tourism industry will still have a lot of room for development in the future and will maintain rapid development for a long time.

2. The stratification of tourism consumption is gradually emerging, and tourists’ pursuit of tourism service quality continues to deepen. Driven by economic and social development and rising incomes, and with the gradual growth of young tourist groups such as those born in the 1985s and 1990s, mass consumption has shifted from survival consumption to development consumption. The demand for enjoyable tourism consumption has grown steadily, and consumption stratification has accelerated.

At the same time, the coexistence of popularization and structural differentiation of tourism consumption has become more obvious, and niche markets continue to emerge, but the demand for leisure and tourism will coexist for a long time. From the perspective of the mass market, the number of tourists and consumption have continued to grow steadily for many years. At the same time, the number of middle-class tourists is increasing, and they are increasingly willing to choose independent travel.

At the same time, niche travel such as cruise travel, RV travel, outdoor adventure, museum travel, polar travel, wedding travel, sports travel, e-sports travel, study travel, graduation travel, film and television travel, customized travel, etc. Markets are blooming everywhere, and the long tail effect is gradually becoming apparent.

According to relevant data, people’s tourism consumption has significantly upgraded in recent years. Tourists are more willing to spend money on experiences and pursue quality and personalization in terms of food, accommodation and travel. Private tours and customized services on the platform Upgraded new products such as tours and local guides have become “Internet celebrities”.

As the middle class’s demand for high-quality and personalized travel increases, consumers are becoming less and less price-sensitive and are more willing to spend more money to consume high-quality products with good service and high quality. Good products will stand out in the future.

This trend has already appeared in Europe and the United States, and our country is also developing towards this trend.

3. As Internet technology gradually matures, online tourism will gradually rise. Thanks to the rise of new products such as smartphones and tablets.

The development speed of online tourism mobile terminals has increased significantly in recent years. With a more convenient and more personalized user experience, the rapid growth of online tourism will also become a new "booster" for the long-term prosperity of China's tourism market.

In 2013, the online rate of China's online travel market was only 10.6%; by 2017, the online rate had increased to 31.5%, an increase of 20.9 percentage points.

In 2018, the penetration rate of the online travel market increased again to 36.9%, setting a record high, and it will gradually increase in the future.

We predict that in the next 3-5 years, online penetration is expected to continue to increase, and China’s online travel market may maintain a high growth rate of 10%-20%, exceeding the single-digit growth rate of developed countries such as the United States.

4. The integration of culture and tourism will lead to the further upgrading of the tourism industry. After the establishment of the Ministry of Culture and Tourism, the country's work ideas for promoting the integrated development of culture and tourism will be further clarified, and key tasks will be further clarified. The 2019 National Conference of Directors of the Department of Culture and Tourism pointed out that the integrated development of culture and tourism has initially shown results.

Tourism work under the background of cultural and tourism integration has become a prominent highlight among various business work with frequent highlights. Next, the Ministry of Culture and Tourism will focus on promoting concept integration, functional integration, industry integration, market integration, service integration and other work.

The integration of culture and tourism will be a key task in the future, and the integration of culture and tourism will lead to the further upgrading of the tourism industry.

Extended information

From the perspective of business types, the tourism industry mainly has three types:

1. Organizing domestic tourists to conduct travel and sightseeing activities in the country.

2. Organize domestic tourists to travel abroad.

3. Receive or solicit foreigners to travel to their own country. The latter two types of tourism business activities are both foreign-related businesses.

Baidu Encyclopedia - Tourism