How to correctly understand the public relations of all staff in tourism enterprises?

Public relations for all employees in tourism enterprises means that all employees should establish public relations awareness and make efforts, dedication and contributions to the public relations work of the organization.

1, the top leaders of the organization must have public relations awareness and behavior. We should give support, cooperation and leadership.

2. All the staff work together in Qi Xin and Qi Xin.

3, the overall coordination of public relations work, the coordination of people, money and things.

Classification of tourism enterprises:

(1) Direct tourism enterprises include travel agencies, restaurants, restaurants, tourist shops, transportation companies, tourist attractions and entertainment places.

(2) Tourism auxiliary enterprises include management companies, service companies, film and television companies, publishing units, communication facilities, food, health and other life service departments and industries.

(3) Development institutions include relevant departments and institutions, tourism colleges, tourism research institutions, etc.

(1) labor-intensive tourism enterprises.

(2) Capital-intensive tourism enterprises.

: classification of public relations

1, communication public * * * relationship:

In interpersonal communication, the work of public relations is carried out through group communication and individual communication, which are the most widely used;

2. Publicity-oriented public relations:

Use mass media and internal communication methods to carry out propaganda work and establish a good organizational image;

3, marketing public * * * relationship:

Marketing with public relations as the main tool is communication with public relations as the tool;

4, the social public * * * relationship:

Organize and use various social, public welfare and sponsorship activities to create a good organizational image;

5. Service-oriented public relations:

Taking providing quality service as the main means, the purpose is to gain the understanding and praise of the society through practical actions and establish a good image of itself;

6. Crisis-type public-private relations:

Under the influence of media environment and industry environment, enterprise crisis is inevitable, and crisis-oriented public relations aims to help enterprises solve crisis public relations problems;

7, consult the public * * * relationship:

Taking collecting social information as the main code and understanding public opinion as the means to provide consultation for the management decision of the organization;

8, the construction of public * * * relationship:

Especially the efforts made by the organization for its development;

9. Maintain the relationship between public and private:

Social organizations are used to consolidate a good image when they are developing steadily;

10, aggressive male * * * relationship:

Social organizations actively establish and maintain a good image;

1 1, defense relationship:

A way of public relations activities adopted by social organizations to prevent their own public relations imbalance.