Top Ten Consumption Highlights of Tourism Industry in 221

1 Tik Tok and Xiaohongshu

Xiaohongshu has changed from a platform for accurate female traffic to a platform for professional grass planting communities, and now it has become the fastest-growing platform for tourism-related content. In 22, the number of notes released by users of Little Red Books increased by 15% year-on-year. In the Analysis Report on the Development of China Tourism Industry in the First Half of 22, Little Red Books accounted for 63.7% of the total, and became the most commonly used online travel decision-making platform for users. In this report, Tik Tok ranked second with 56.5%.

In addition to Xiaohongshu's super-strong community space for planting grass, the Tik Tok platform with high traffic is also realizing great liquidity.

Even though there will be unfavorable news such as the gap between the scenic spots of the Little Red Book Filter being hotly discussed and the popular punching places in Tik Tok being criticized for not conforming to the publicity map, these two categories are highly community-oriented, user-friendly and active, and are loved by mainstream consumers such as those born after 199s and s. OTA's presence in the track has widened and its liquidity has been enhanced, which is undeniably favored by capital. However, in this "competition for new content consumption", new opportunities and competitors are constantly emerging, and platforms still need to do a lot.

2 Universal Studios

Since the concept map was announced and the park was built, Beijing Universal Studios, which has been under construction for more than 2 years and has been built for 7 years, has been injected with many expectations. Since its opening on September 2, 221, Beijing Huanying has a unique ability to absorb gold. Tickets were all sold out within one minute of the official sale. According to the statistics of Meituan, there were 1,67 newly opened restaurants within five kilometers of Huanying, the platform of Meituan, and the income of food and beverage outlets increased by nearly 4% ... Even though Huanying complained about the inflated ticket price, it still did not hinder tourists' love for Huanying, and the sales of shops both inside and outside the park surged.

The wizarding world of Harry Potter, Transformers, Jurassic World, Minions Paradise, and "Chatter Megatron", which must be punched in, continue to inject heat into Beijing's environmental film, attract tourists, and at the same time, make Beijing's consumption fever rise on its own.

according to the analysis of relevant data, China has become the theme park market with the largest number of tourists in the world, with nearly 3, theme parks, but only 13% of them play in the huge market. The consumption fever of domestic investment theme parks has not diminished, and the consumption of Beijing Huanying at four or five thousand yuan is still loved by tourists. What enlightenment will it give to domestic local theme parks?

3 Lingnabeier

da ji, the famous Chuansha, has quickly harvested the hearts of boys and girls all over the country since she introduced this little fox with no story in Shanghai. Pink and tender costumes and fluffy big tails sway into your heart. Belle's story is very simple. She got lost in the forest and met Duffy. Duffy found the flower seeds on her body with a magnifying glass and successfully sent her back to Mickey.

Shanghai Disneyland, to which Lingnabel belongs, has always occupied the C position of the international theme park. According to the data of CCTV Finance "The First Time" column, from 216 to 221, Shanghai Disneyland received more than 83 million tourists, achieving a tourism income of over 4 billion yuan. What is even more striking is that it empowers the city. During 216 -219, the consumption of Shanghai Disneyland boosted the GDP of Shanghai by .21% annually.

This female star, whose debut is the pinnacle, has proved the ability of Tippi to bring goods to the public from the stars holding a doll, the fans queuing for hours to enter the store and the surrounding dolls with high premium. Even without the support of film and television production, as long as IP personnel are well-shaped, deeply rooted in people's hearts and pleasing in image and behavior, it is the biggest traffic key.

4 Ding Zhen

From Ding Zhen's explosion, from becoming a tourism ambassador in his hometown to speaking at the United Nations, he has not only improved his personal value, but also effectively boosted the growth of tourism consumption for his hometown. The Ganzi propaganda film "Ding Zhen's World" shot from Ding Zhen's perspective, randomly fixed a frame of beautiful local scenery, and then the local government immediately launched relevant tourism preferential policies to encourage everyone to visit Ganzi Litang.

Ding really became popular and promoted his hometown at the same time, which made the local poor county hat removed for many years. After that, a group of people spoke for their hometown, such as He Jiaolong, the county magistrate of Zhaosu County, Xinjiang. She showed the scenery along the way by wearing a red cloak in the snow and ice, and welcomed friends from all over the country to punch in.

In 221, Litang County * * * received 137,967 tourists, and the total tourism revenue reached 152 million yuan. Ding Zhen's national popularity in not fade away declined. In 222, we are all looking forward to seeing more "Ding Zhen" and more talents who make changes for their hometown and stimulate consumption growth.

5 coupons

coupons are divided into five categories: government coupons, social coupons, transfer coupons, travel coupons and education and training coupons, which are one of the tools to realize economic policies. The first time China issued coupons was around 219, which were issued to low-income families, retired workers, etc. with RMB 1-2 yuan.

before a large number of coupons were distributed due to the epidemic situation, coupons were distributed in a small number of designated areas. At that time, the government has fully proved that coupons to stimulate consumption is an important choice in line with China's national conditions. According to statistics, the conversion rate of coupons into real consumption is close to 1%.

under the influence of the epidemic, China's economy has been depressed, especially the shutdown of the tourism industry has caused a lot of losses. In order to stimulate domestic demand and promote consumption, various localities began to issue coupons and travel coupons one after another. Tourist vouchers can be used for discounts on tickets, accommodation, catering, leisure and entertainment in tourist attractions; The purpose of coupons is also to promote consumption, which can be used for all kinds of designated businesses, stores and restaurants.

The head of the Consumption Promotion Department of the Ministry of Commerce said: "Encourage qualified regions and enterprises to launch various kinds of consumer vouchers and shopping vouchers on the premise of fairness and openness, so as to promote the return of consumption and the rebound of popularity." Last year, did you grab the coupons?

6 ticket blind box

In the era when everything can be blind box, major airlines have also played the service of ticket blind box. If you buy an unknown domestic one-way ticket for less than 1 yuan within the specified time, you can get a full refund if you are not satisfied, but once you lock the ticket, you can't get a refund or change it.

At the beginning of March 221, the blind box of airline tickets was launched for the first time, attracting more than 1 million people to snap up, and many users who grabbed it exposed their blind box destinations on social media. In the course of tourism recovery, airline companies think ingeniously, with its low price and blind box form, hunting consumers' curiosity and exploration psychology, and a new consumption track of aviation holiday tourism has emerged, which effectively boosted consumption growth.

# The topic of blind box for air tickets in Tik Tok has also reached 74 million times. Although it is an innovative move in the civil aviation industry and the number of consumers is gradually increasing, it is also necessary to pay attention to after-sales service and product quality, and introduce this innovative blind box service into the healthy track.

7 Hello Li Huanying

This movie was released in China on February 12th, 221, and it is a fantasy comedy movie during the Spring Festival. Jia Ling directed as a director for the first time, which was adapted from her personal experience. By April 1th, 221, the box office had reached 5.413 billion yuan, and Zhang Xiaofei, the heroine of the film, successfully won the 34th Golden Rooster Award for best actress.

the popularity of IP brought by movies has never been underestimated. Since the release of Hello Li Huanying, word of mouth has exploded, and its location in Xiangyang, Hubei Province, Hubei Weidong Holding Group Co., Ltd., Liu3 Wenchuang Garden, Hubei Chemical Fiber Factory and other places have become popular punching points. The topic of Weibo # Hello Li Huanying, filming location in online celebrity # has a reading volume of 16.955 million. The local people even had to put up notices to refuse to visit because there were too many people punching cards.

According to the announcement issued by Hengteng Network, the IP of movies and TV series held by its Ruyi Film Company is authorized to Evergrande Tourism Group, and all its 14 children's world theme parks can use the IP of Ruyi Film Company. This also shows that this highly national film is expected to land in the Evergrande Children's World across the country, creating a movie theme park and IP derivatives to meet fans. IP empowers the theme park with huge traffic, which makes us look forward to whether Evergrande Children's World can successfully develop and operate this big IP.

8 "Stent"

In 221, the TV series "Stent" was a hit. In the TV series, the audience was shown the beautiful customs of Dali, Shangri-La, Xishuangbanna and Puzhehei, and the scenery of Yunnan was presented to the audience in real-life shooting, and its location was once again on fire. Many fans have said that this is not a tourist propaganda film in Yunnan, which makes people feel the urge to punch in every minute.

Shangri-La Napahai, Pudacuo National Park, Dukezong Ancient City and so on left a deep impression on the audience in the play. There are no fewer cases in which film and television IP empowers local cultural tourism. After many live-action shooting, this TV series has achieved a perfect integration of natural scenery and scenes in the play, allowing the audience to intuitively experience the visual enjoyment and impact of the natural ecological environment.

9 Mohe ballroom

Mohe ballroom is a song and a place. The reason is that the Live broadcast of this song spread to Tik Tok. Taking advantage of the publicity effect of the film, it rushed to the second place in Netease's hot songs list in just two days, ranking first in QQ music hot search, and the number of topics searched in Weibo reached 14.78 million.

"I have never seen a village where the aurora appears, and I have never seen anyone set off fireworks in the middle of the night. The evening star is like your eyes killing and setting fire. You don't have to say anything. The wild wind disturbs me."

Perhaps the deep meaning of the lyrics has poked into the hearts of young people. This song has brought fire to Mohe at the same time, and it has also opened a beautiful love story. In 1987, Zhang Dequan, the prototype of Mohe Ballroom, lost his wife Kang in a fire. In the next 3 years, Zhang Dequan never remarried, but continued his wife's hobby of dancing, leaving him wandering and dancing alone in the ballroom.

With the increasing popularity of Mohe Ballroom in Tik Tok, Mohe Culture, Sports and Tourism Bureau has followed suit. The content introduction video of "Mohe Ballroom" is posted on its official account, not only for the ballroom and the elderly, but also for Mohe. The touching story and the vigorous promotion of the Cultural Tourism Bureau have led many tourists to punch in and visit the ballroom. Today, the topic of punching in # Mohe ballroom has been played for 176 times, and this small town in Mohe is becoming a new punching place in online celebrity.

1 Banquet at the Tang Palace

If you want to say which place was the most popular with culture last year, you must not forget Henan. The vivid dance performance of "The Banquet at the Tang Palace" in the Spring Festival Evening in Henan Province defeated the audience and traffic of the sketch for the first time in the form of song and dance, which was a strong circle and was praised and forwarded by the Central Committee of the Youth League of * * *. The dance was adapted from the original entry "Tang Maid" by Henan Opera House. The actors stuffed cotton balls in their mouths, put on sponge prosthetic clothes, tri-colored gauze clothes of the Tang Dynasty and the popular oblique red makeup of the Tang Dynasty. The movements were flexible and playful, just like the little fat girls of the Tang Dynasty who were resurrected in ancient paintings.

Since the success of The Banquet at the Tang Palace, it seems that Henan has found the traffic key. The wonderful tour program of Dragon Boat Festival reproduces Cao Zhi's famous poem "Ode to Luo Shen", and the underwater dance "Prayer" is the embodiment of "Luo Shen" dressed in red, yellow and green clothes, dancing with the music, and the picture is breathtaking, with the words "If you are surprised, if you are Youlong." To describe the most appropriate. During the Double Ninth Festival, the wonderful tour column continuously created seven "China Festival" series of explosive programs, which aroused enthusiastic pursuit from the audience.

The popularity of film and dance programs has also brought high tourist consumption to Henan. During the National Day, Henan received 66,75,7 tourists, and the tourism revenue reached 32.232 billion yuan. According to the list of popular scenic spots in Henan Province, most tourists prefer scenic spots full of cultural attributes. For the increasingly younger and more mobile program performances, Henan relies on its own history and culture to give full play to its advantages, and the title of a famous historical and cultural city is getting louder and louder.

In 221, the epidemic has been repeated, and the economy has also experienced recovery and restructuring. All walks of life that have struggled to survive are trying their best to survive and break the circle. From Henan cultural self-confidence, IP traffic of film and television dramas, and the empowerment of theme parks to cities, we can see that the tourism industry in 221 is showing its ability of survival and growth. We look forward to more excellent consumption highlights in 222, which will bring a new look to the tourism industry.