Where is the "crux" of leisure farms not making money?

Many leisure farm owners are cross-border people, and the resources and success accumulated in other industries often make them underestimate the difficulty of farm management. Even those industrial upgrading owners who have worked hard in agriculture for many years are often stretched and unable to cope with the consumption environment under the new situation.

For example, the owner of a farm in Zhejiang: Why do I work so hard, I can't wait to go to the fields and carry my own dishes; Obviously, it is so considerate to tourists; Obviously, if you work so hard, the final result is still an upset farm; Even if there is a loss, shareholders, family members and employees should complain.

Maybe spent 5 million to invest in the farm, but eventually lost in a position; Spent a high salary to hire a professional manager, but forgot to give him authority; Some farm owners usually can't eat well in order to open this farm, and they have to be busy from noon to night; Especially in the early days of the farm opening, the boss shouldered all the big and small things, and most of them were forced.

Why do farm owners work hard, but the final result is not so ideal? What are the reasons why the farm can't operate? When we summarize the successful leisure farms, we find that the factors of success are generally simple and simple. However, we conclude that there are various reasons for the failure of leisure farms, and we can even say that there are many reasons for the failure.

1, the topic is uncertain.

In the process of developing leisure agriculture, many people are puzzled: how should agricultural parks be positioned? What theme should we adopt? Which way is more practical? There is a farm, initially positioned as a business and leisure club for middle and high-end people in the city. First, teahouses, business villas, garden landscapes, etc. After a period of time, the effect is not obvious, and it is added to parent-child activities and citizen sports and leisure. Later, the Flower Sea and Fishing Chess Room were launched.

The theme of the farm is not clear, and it will cause great illusion to consumers if it is changed again and again. At the same time, thinking change also leads to scattered power and less obvious characteristics.

2, small things can not be put down

Leisure farms invested in the past, especially "family businesses", will be very effective at first. But this is also the problem. Everything is arranged by the boss, and employees with poor ability can't improve their ability. Competent employees feel that they don't want to stay where there is no platform to play, let alone improve their professional quality and build a team.

For this phenomenon, some bosses will say that there is no talent, employees have no execution, the farm is located in a remote place, and no good management talents can be found. Don't worry if you don't keep up. I once investigated a farm. In the process of eating and chatting with the boss, employees came to ask for instructions n times, during which they received calls from purchasing and finance. Asked why he couldn't let his people handle it, he said helplessly that they were not at ease.

If you don't trust me, the result is naturally that you have to ask for instructions, and the boss is confused after walking for a long time. The boss's energy is limited, and eventually the farm is poorly managed and the employees are unhappy. In fact, society is progressing and competition is intensifying. The farmer still insists on doing things and taking care of everything. The end result is naturally that he is tired to death. "Don't let go of small things" is the biggest reason why the boss is tired.

3, choose and employ persons to see relatives and friends

The chaos of farm management is beyond imagination!

First of all, the owners are mostly bosses and successful people from all walks of life. Over the years, they have formed a strong style of uncompromising. However, most of the employees on the farm are farmers, who are not real professionals and have no ability to resist pressure. Sometimes, a cigarette and a glass of wine can solve a big problem for farmers.

Secondly, you don't trust professionals, you don't know how to pretend to understand, and you can't get professional help effectively.

Thirdly, the managers of most farms are almost family members, and there are long-term contradictions and serious internal friction in the aspects of mental balance and interest distribution.

I investigated a farm, and the boss gave his sister-in-law full management of the farm. This sister-in-law, a typical snob, likes no one. Her ability to manage the farm is very general, and she still refuses to listen to the persuasion of the experienced farm manager, which leads to a large loss of capable personnel on the farm and makes the farm unable to operate. Many farm owners are self-made and use their relatives more or less in farm management. It is understandable to use relatives, but it is necessary to "appoint people on their merits." Don't "bully the weak and be afraid of the hard" for relatives who have no ability in their own family, otherwise only the farm itself will suffer.

"Without employing people, the world is useless; The length of employing people, the people in the world can not be abandoned. " In the aspect of employing people, we must do our best to make use of them. We should firmly establish the concept that everyone can become a talent, adhere to having both ability and political integrity, and take moral character, knowledge, ability and performance as the main criteria for measuring talents. We should not choose and employ people only by academic qualifications, professional titles, qualifications and identity.

4. I like to run with the wind

Nothing is wrong with doing anything. As a farmer, it is very common that what leisure activities are popular this year and what dishes are sold in farmhouse catering. But the downside is that many farm owners are focused on "following the trend". For example, seeing that picking grapes this year is very profitable, well, immediately switch to grapes; This year, the popular parent-child activity of lobster fishing is very popular, and you have to copy lobster fishing as soon as you pat your head. Who knows that once the wind passes, there will be no high-flow people for granted.

In Wangcheng District of Changsha, there is a farm owner, who is a typical person who is welcome to do anything. In recent years, the profit of grape picking is very high. He invested 654.38+10,000 yuan to build 5 acres of vineyards. But before he could bear fruit, the high-priced grape picking was over. Because he doesn't know the production technology, the output and quality can't go up, and the investment can't be recovered. He had to start all over again. Chasing the so-called fashion and wind direction, rather than studying the market, this kind of follow-up is not exhausted!

5. Greed and perfection

In other words, blindly expanding the scale of production, leisure and vacation, tourism and sightseeing are just dispensable foil. As a result, the products can't be sold, or they are forced to sell at low prices, and they are deeply involved in aquaculture and aquaculture, not to mention building brands through cultural innovation and enhancing the added value of agricultural products.

Either, it is very attractive, nominally a farm, but it has almost nothing to do with "agriculture". In the case of insufficient supporting facilities and strong consumer demand in the surrounding leisure farms, it can really attract people to consume, but when everyone is fresh? Farms without industrial support are always gesticulating and tired of marketing.

6. Improper equity distribution

Due to the problems of funds and personal connections, some farms choose to operate in partnership. The choice of partners is crucial. Improper choice will lead to endless troubles. When the partnership is just starting or not good, there won't be much contradiction between the partners. Often, when the partnership is doing well, the probability of contradictions and conflicts will be great. The relationship between partners is somewhat similar to that between husband and wife. Many times, they can only "suffer hardships" and cannot "share happiness".

There is a farm owner in Guangdong who runs in partnership with his wife's friend. He holds 70% of the shares, and his wife and girlfriends account for 30%. Who knows that something went wrong when the farm was built? Partners think that spending too much money is not reliable and will lose money. We quarreled several times and finally let the farm manager and employees know. As a result, the other party withdrew its shares, and the farm owner carried it himself, and it took a lot of effort to stabilize the farm employees.

The institutional arrangement of interests between partners is very important. Especially for the minority shareholders who have the right to operate, the major shareholders should give them institutional arrangements for their interests. For example, with the expansion of farm business, it is necessary to appropriately enhance the right to speak of minority shareholders, recognize their business ability and performance, and effectively prevent minority shareholders from being out of balance for maximizing their own interests and doing things that harm the interests of partners. The farmer doesn't want to be so exhausted in the end, so he'd better choose his partner carefully.

Leisure farm is an industry full of personality, and in this format, some are colorful. Farm owners have also become "high-risk occupations". Especially hard-working farm owners, things will never be less. How to avoid being exhausted and tossing to death? So it's time to find a management model suitable for modern farms.