Essential characteristics of tourism value

Value is the result of human activities. As a special way of activity, tourism activities are mainly formed by the interaction of three elements: tourism subject, tourism object and tourism intermediary. The subject of tourism activities is tourists, including individual subject, group subject and social subject. Tourism object is tourism landscape, including natural tourism landscape and humanistic tourism landscape. Tourism management, development and management departments are the intermediary of tourism activities and the main body of tourism development.

The definition of tourism value depends on the understanding of the essence of tourism value, which is actually to reveal the essence of tourism value. The problem of value is particularly complicated and difficult to grasp. There are various understandings of value in academic circles. Scholars at home and abroad have many definitions of value, no less than dozens. Some scholars define value by meaning, some by purpose, some by usefulness, and some by people. More scholars use "need" to define value, that is, to understand tourism value in the sense of meeting the needs of tourism subjects. These definitions also have some truth. However, this paper believes that it is more scientific to define the tourism value from the perspective of effect. Tourism value is a functional category, which shows the functional relationship between subject and object in tourism activities. Defining value by effect means defining value by the effect of tourism object on tourism subject or the effect of interaction between subject and object. Tourism value is the function of tourism object on tourism subject, or tourism value is the function and influence of tourism object on tourism subject.

The essence of tourism value is the subjectivity of tourism object, and it is the function of tourism object on the essential strength of the subject. For the value of natural tourism landscape, the objectification of the essential strength of tourism subject and the objectification of tourism object are the source of its value. The former is an indirect source, forming intrinsic value, while the latter is a direct source, forming realistic value; The former determines the appreciation of value, while the latter determines the realization of value. For humanistic tourism landscape, the essence of its value is the objectification of the essential strength of tourism subject and the unity of the subjectivity of tourism object. Therefore, the subjectivity of tourism object is the general essence of tourism value, and the essence is the function of tourism object on the essential strength of the subject.