Traditional Culture Encyclopedia - Travel guide - What is the basis for the formation and positioning of tourist destination brands?

What is the basis for the formation and positioning of tourist destination brands?

Resource base and brand core value.

1. Tourism destination brands need to rely on unique tourism resources. By combing and evaluating the resources, it is the basis of brand positioning of tourist destinations to find out the resources with unique attraction and social value.

2. The core value of the brand is the basis of brand recognition and cognition.