What is the mode and prospect of a small-budget movie like Let's Go? question

As a dark horse in the golden file of the National Day, the box office of Heart Flower Road Release produced by Ning Hao, Bo Huang and Xu zhēng Iron Triangle soared. As of 10 and 19, according to the data of the Film Fund Office of the State Administration of Press, Publication, Radio, Film and Television, the box office of this film has reached 1072 billion yuan, exceeding that of The Journey to the West. With the growth of the box office, if the profits of investors such as Faxuan are deducted according to the 70% share ratio, the profits of Beijing Ferris Wheel Media Culture Co., Ltd. (hereinafter referred to as "Beijing Ferris Wheel") investing in Heart Flower Road Release may exceed 1 100 million yuan.

However, as one of the investors of the film, Beijing Tourism (000802. SZ), the parent company of Beijing Ferris Wheel Media Culture Co., Ltd. with an investment of 65.438+25 billion yuan, has been falling all the way. From 654381October 8 to 654381October 23, Beijing tourism * * * fell1day, with a cumulative decline of about 24%.

The staff of the Beijing Tourism Securities Department told the media: "The choice of" Heart Flower Road Release "is more for creating momentum and making a name for itself in the film circle. As for the stock price rise and fall, it is caused by many factors and it is not convenient to evaluate. "

According to industry speculation, it is not a problem that the total box office income of Heart Flower Road Release exceeds 654.38 billion yuan. The producer has invested about 50 million yuan, with a total income of about 250 million yuan and an estimated net income of about 200 million yuan. Beijing tourism can earn about 80 million yuan to 654.38+0 billion yuan.

In addition, in terms of mode, "Heart Flower Road Release" maximized the function of the original Internet film and television pre-sale cooperation mode. Open online and offline through cat's eye movies, pre-sell movie tickets through online channels through exclusive authorization before release, successfully pre-sell 6.5438+0 million tickets, and ensure their box office.

Provide guaranteed investment, and Beijing tourism income may be hundreds of millions.

As a traditional comedy, the plot design of Let Flowers Go continues Ning Hao's black humor, and its innovation lies in the exploration of film investment and sales model.

Previously, Ning Hao's two works "Crazy Stone" invested 3 million yuan at the box office, and "No Man's Land" spent 6.5438+0.6 million yuan, creating a box office of more than 200 million yuan. Ning Hao is good at telling stories that audiences love. His films always get big returns at a small cost, which is one of the reasons why investors prefer him.

In addition to the new investment faces such as Huang Bo Studio and Bad Monkey Film and Television, which Ning Hao joined after leaving Pony Pentium, Heart Flower Road Release also played a trendy role in profit distribution and adopted a guaranteed investment model. The so-called guarantee means that if the movie ticket room exceeds expectations, the investor will have income. If it does not exceed expectations, the producer will not lose money.

Before the film was released, Ning Hao had received a guaranteed investment of no more than 65.438+25 billion yuan from Beijing Ferris Wheel.

If calculated according to the film cost of 50 million yuan, before the release of Heart Flower Road, the producers had made a steady profit of 75 million yuan. The Beijing Ferris wheel took a huge risk cost before it was released.

According to the current box office, if 70% of the profits are divided and the profits of investors such as Faxuan are deducted, the profits of Beijing Ferris Wheel will exceed 80 million yuan. According to the estimation of a brokerage in Beijing, this income can reach 80 million yuan to 654.38+0 billion yuan.

1010.21day, Beijing Tourism released the third quarterly report. As of September 30, the operating income was about 654.38+0.59 billion yuan, a year-on-year increase of 2565.438+0.9%; The net profit attributable to shareholders of the company was about 6,543,809,780 yuan, up 654.38+0.07% year-on-year. At present, the box office of Heart Flower Road Release exceeds 65.438 billion yuan, which also exceeds 50% of the company's revenue in 2065.438+03.

The reason for choosing to invest in filming "Heart Flower Road Release", Beijing Tourism announced that after market research, the company believes that the film is a film with more commercial value in terms of theme, main lineup and schedule selection. After the release of the film "Heart Flowers on the Road", it will enhance the company's competitiveness in the film and television culture industry, enhance the company's profitability, and have a positive impact on the company's finances.

As a listed company, the main business of Beijing Tourism is tourism. This year, it transformed the film and television industry by acquiring Jingguang Rising Culture Media Co., Ltd. and Aimei Cinema Investment Co., Ltd.

In June of this year, 5438+ 10, Beijing Tourism announced that it had acquired 65 million yuan of equity in Jingjing Rising100 held by Tibetan company and individual shareholder Song Singer, and renamed it Beijing Ferris Wheel.

Before the acquisition, Beijing Ferris wheel, as a small enterprise, had a good investment vision, but it was helpless to lack funds and make few film works. Following Beijing Tourism Holdings, Beijing Ferris Wheel, as a producer, has successively made bets on films such as You at the Same Table, Heart Flower Road Release, etc., and all of them have achieved good box office results.

Both works are small investments and big returns. After the success of "Your deskmate" at the box office, Beijing Ferris wheel gradually let go of its hands and feet in film production. From 20 million to 1 billion, less than half a year.

According to the investment ratio of 30%, Shanxi Securities predicts that Beijing tourism will make a profit of 50 million from "You at the same table" and 80 million from "Heart Flower Road Release". Only by investing in movies, Beijing tourism earned a net profit of 1 100 million yuan, exceeding the total income of 20 13. Due to the current downturn in tourism, film and television investment may be the main source of income for Beijing tourism this year.

Alibaba Pictures provides box office guarantee.

Different from previous movies, Ning Hao finally tried to use Internet thinking to do marketing this time.

Ma Yun's Alibaba Pictures and Meituan. Com is one of the investors of Heart Flower Road Release.

As the largest market share in online ticketing channels, Meituan. Com's cat's eye movies are quite experienced in mass sales. "The cooperation mode with Xinhua Road is mainly to pre-sell movie tickets as a joint producer. This pre-sale scale is unprecedented and began half a month before the film was released. " The cat's eye movie told the media.

From the beginning of September 15 to the release on September 22, "Flowers on the Road" sold 1 10,000 movie tickets. This not only enhanced the confidence of the crew, but also directly affected the cinema screening in prime time. According to Ian's statistics. Com, from June 65438 to 1 October1September 9, the screening rate of Xinhua Road in cinemas across the country reached more than 36%, which greatly exceeded the screening rate of other films in the same period.

At the same time, the internet itself can also benefit from it. According to the data provided by the above-mentioned cat-eye movies, as of June 9 10, the amount of movie tickets sold through the cat's eye has reached 300 million yuan.

As the largest movie ticket sales platform in China, Cat's Eye contributed more than 654.38+07 billion yuan at the box office in the first half of this year, and it is expected to contribute more than 6 billion yuan in the whole year.

Another Internet company, Alibaba Pictures, invested as a strategic partner, and promoted "Let your heart flow" with its products, entertainment treasures and Taobao movies.

Resources come from Netease.