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Opportunities and Risks of College Students' Entrepreneurship —— Planning and Design of Farmhouse Chongming Tourism Website Gu Min Fund Project of shanghai second polytechnic university Computer and Information College: Talent Training Project of Shanghai Education Commission [Abstract] On the basis of full market research, this paper puts forward the project design of the construction and operation scheme of Farmhouse Chongming Tourism Website, completes the construction scheme of business website, and puts forward the business model, trading model, income model and competitive advantage of the target system. In the operation plan, the specific website design scheme, risk analysis and countermeasures are put forward, the business objectives are put forward in three stages, and the quality control is briefly put forward. [Keywords:] entrepreneurial opportunities and risks of college students Chongming Tourism Network project planning 1. Introduction Since the beginning of 2 1 century, e-commerce has been developing rapidly in the world at an unimaginable speed, and business websites have brought great development opportunities to all walks of life. The World Expo was held in Shanghai. According to the passenger flow statistics of previous World Expo, the average daily passenger flow of Shanghai World Expo is expected to be around 400,000. The duration of the Shanghai World Expo is 184 days, and the estimated total passenger flow is at least 73 million. According to the ratio of 1%, the average daily passenger flow to Chongming can reach about 4000; According to the ratio of 2%, the average daily number of self-help tourists in Chongming can reach 8 0, and the average daily passenger flow of self-help tourists will increase with the extension of opening hours. As can be seen from the above data, the Shanghai World Expo will bring great business opportunities to Chongming tourism. Chongming, as the only county in Shanghai, has beautiful island scenery, unique local customs, unique farmhouse accommodation and numerous local products. It is a good place for tourism, vacation and shopping. Second, market research Dongping Forest Park, farmhouse music and other tourist routes with strong local flavor are favored by many tourists. The ecological Chongming with sky blue, clear water and clean soil has become the first choice for many students outside the island for spring outing. In March alone, the number of spring outing students in Forest Park increased by 3,000 compared with the same period last year. According to relevant persons from the Tourism Bureau, in March, the passenger flow in and out of Chongming increased significantly, and tourism enterprises received 4900 1 person-time, an increase of 15% over the same period last year. In the first quarter of this year, the total number of tourists in our county was 10705 1, and the direct tourism income was 3650. 1 1 10,000 yuan, up 5% and 3% respectively over the same period of last year, and the tourism income was1460.44 million yuan. In 2008, the personal questionnaire of tourists and tourism specialty manufacturers showed that 1. 3 2.3% people don't know much about Chongming specialties, mainly young people and foreign tourists. 2.7 3.5% of the respondents expressed strong interest in Chongming's farmhouse music in the survey; 6 6.7% of the respondents indicated that they would buy a certain number of local tourist specialties during their travels, but the place of purchase was uncertain, mainly depending on their familiarity with tourist attractions or nearby tourist destinations. 3.7 6.4% of the respondents will buy seasonal specialties in Chongming when they go home to visit relatives, and most of the reasons for buying are gifts to relatives and friends; 4.4 6.7% tourists like to book farmhouse accommodation online, and most of them are young metropolis tourists. In the survey of merchants, we found that all kinds of shops specializing in selling specialty products are concentrated in Chongming Wharf, mainly to attract tourists to buy while waiting for the ship at the wharf. When we asked, we found that the stores generally hoped to expand the sales market, but suffered from the lack of good publicity platform and means. Therefore, it is urgent to increase the publicity effect, and it is a good method to establish a sales website for online sales. Third, business model design 1. Business model The business model of this website is online direct selling, and online direct selling adopts B2C and C2C models. Among them, farmhouse accommodation will be managed in a unified way and booked online to realize B2C business model. For the sales of Chongming specialty products, a platform will be built on the website to realize the C2C business model. 2. The profit model of the website The main income sources of the website are the predetermined income of farmhouse accommodation, the rent of Chongming specialty online sales platform, and a small amount of advertising income. Among these incomes, direct income is the income of tourists and consumers in surrounding cities to buy special products and book accommodation. This website establishes relevant accommodation sources, provides customers with choices, and obtains them through their reservation rooms. The income from advertising is only a small part of other income. Although the advertising and commodity information release effect of the website is not as attractive as that of the large-scale website, the professionalism of the website makes its advertising and commodity information release effect outstanding. 3. Positioning of sales products The main local products currently sold are: Chongming specialty, Chongming old hairy crab, Chongming old goat, Chongming white lentil, Chongming old liquor, Chongming swordfish, Chongming golden melon and Chongming cantaloupe. The main reserved places for farmhouse accommodation are the designer's relatives, neighbors and idle houses in the village. 4. Customer orientation, customer orientation refers to tourists and customer groups in neighboring cities: friends from other districts in Shanghai and neighboring cities in Jiangsu, especially those who come from all over the world to participate in the Shanghai World Expo. Four. Feasibility analysis 1. Technical feasibility analysis Network access mode: server hosting. Entrusted Fudan Baineng. Used for server hosting. Its advantage lies in that the server hosts gigabit broadband access to the computer room, which breaks through the network bottleneck and challenges the access speed limit. Ensure that the server hosts users with independent bandwidth of 100M or enjoys bandwidth of100m * *. The unique design of DNS cache ensures its uninterrupted and stable operation. Secure network design can resist more than 60% DDoS attack traffic. RSA access control system is adopted to prevent illegal intrusion and ensure the safe operation of the user machine hosted by the server. Website platform and architecture: Windows operating system and B/S architecture are adopted. Technical development tools: SQL+java+JSPS development, java can run across platforms. Database system: SQL Server is used as the background database, and the latest version of Microsoft SQL Server 2005 can be used. Is a powerful database software with a good interface, which can meet the needs of medium-sized websites. The above platforms are reliable and stable, and the technology and tools are mature, so this scheme is technically feasible. 2. Analysis of Economic Feasibility According to the construction scheme and budget scheme of this website, economic feasibility is the opportunity and risk of investing in college students' entrepreneurship-the planning and design of Chongming farmhouse tourism website Gu Lingyan's fund project of Liu Min shanghai second polytechnic university College of Computer and Information: the project of cultivating talents in colleges and universities funded by Shanghai Education Commission [Abstract] Based on full market research, the project design of Chongming tourism website construction and operation scheme is put forward, the construction scheme of business website is completed, and the business model, transaction model, income model and competitive advantage of the target system are put forward. In the operation plan, the specific website design scheme, risk analysis and countermeasures are put forward, the business objectives are put forward in three stages, and the quality control is briefly put forward. [Keywords:] opportunities and risks of college students' entrepreneurial Chongming Tourism Network project planning Hello, I have related papers (doctoral and master's papers, journal papers, etc. ) can provide you with relevant help. Please add me if necessary, 76 1399457(QQ), thank you.

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