Process design of exhibition planning

With the rapid development of China's economy, the convention and exhibition industry is playing an increasingly important role in the country's development, and foreign convention and exhibition enterprises are constantly entering China. Exhibition refers to the abbreviation of collective commercial or non-commercial activities such as conferences and exhibitions. The following is my carefully collected exhibition planning process. Let me share it with you and enjoy it.

Exhibition planning process 1

I. Guiding ideology

Actively implement the strategic plan of "actively connecting with Shanghai and actively participating in cooperation and exchanges in the Yangtze River Delta region" by the provincial party committee and the provincial government, and comprehensively connect with Shanghai in terms of concept, industry, market and system in accordance with the general requirements of "learning with an open mind, actively connecting with the Yangtze River Delta, sincere cooperation and achieving a win-win situation", so as to further improve the opening-up level of Lishui, promote the all-round economic and social development of our city and accelerate the overall construction of a well-off society.

II. Objectives and tasks

1. Promote Lishui, improve its popularity and show the new image of Lishui to the people of Shanghai;

2. Publicize the investment environment of Lishui, expand investment channels and attract overseas merchants and Shanghai enterprises to invest and develop in Lishui;

3. Further promote the friendly cooperation and exchanges between Lishui City and Changning District, base on Changning and connect with Shanghai;

4. Show Lishui famous and excellent new products, and promote Lishui famous and excellent products and green food to enter the Shanghai market;

5. Establish scientific and technological cooperation and exchange mechanism with Shanghai Branch of Chinese Academy of Sciences, promote the transfer of technological achievements and scientific and technological projects to Lishui City, and provide information guidance services;

6. Establish long-term tourism cooperation to realize the complementarity and sharing of tourism resources;

7. Establish an investment cooperation mechanism in economic parks to promote the integrated development of the parks;

8. Establish a long-term mechanism of labor cooperation to promote the export of labor services in Lishui.

III. Contents of activities

1. Opening ceremony of Lishui (Shanghai) Investment Environment Promotion Conference and Famous and Excellent New Products Exhibition.

(1) Introduce Lishui investment projects and investment environment;

(2) Lishui Municipal Government and Changning District Government signed an agreement to further promote friendly cooperation and exchanges between the two cities;

(3) Lishui Municipal Government and Shanghai Tourism Commission signed a letter of intent for tourism cooperation;

(4) Lishui Municipal Government and Shanghai Branch of Chinese Academy of Sciences signed a scientific and technological cooperation agreement.

;

(5) Lishui Economic Development Zone Management Committee and Shanghai Hongqiao Airport Economic Park Management Committee signed a cooperation framework agreement on integrated development of the park;

(6) Lishui Labor and Social Security Bureau signed a labor cooperation agreement with Changning District Labor Bureau;

(7) Signing investment projects;

(8) Leaders and guests visited Lishui Famous New Product Exhibition Fair.

2. Investment promotion project negotiation.

3. Lishui famous new products exhibition.

4. Visit Changning District, Shanghai Economic Development Zone and related enterprises.

5. A series of special events:

(1) Agriculture: ① Introduce the development environment, present situation and prospect of green agriculture in Lishui; (2) Invite representatives of agricultural products enterprises to have a discussion.

(2) Science and technology: ① Science and technology departments and enterprises have a discussion with Shanghai scientific research institutes; ② Visit some scientific research institutes.

(3) Tourism: ① Introduce Lishui tourism resources; ② Lishui Tourism Bureau and Changning Tourism Bureau signed a tourism cooperation agreement; ③ The travel agencies of both parties sign a sales agreement.

Fourth, the timing.

1, the morning of September 27th.

Lishui (Shanghai) Investment Environment Promotion Conference and the Opening Ceremony and Project Signing Ceremony of Famous New Products Exhibition Fair.

9:00? 9:30 Lishui (Shanghai) Investment Environment Promotion Conference and Opening Ceremony of Famous New Products Exhibition Fair

9:30? /kloc-0: 00 Visit Lishui Famous and Excellent New Products Exhibition Fair.

10:00? 1 1:30 Investment Environment Promotion and Project Signing Ceremony

12:00 reception

On the afternoon of September 27th.

2:00? At 5: 30, Shanghai and Lishui will sign a scientific and technological cooperation contract.

Shanghai Lishui Tourism Cooperation Fair.

Shanghai Lishui Agricultural Products Marketing Cooperation Fair.

On the morning of September 28th.

Lishui delegation visited local economic development zones and enterprises.

On the afternoon of September 28th.

Visit some scientific research institutions.

From the afternoon of September 27th to the afternoon of September 29th.

Counties (cities, districts) and relevant units directly under the municipal government hold project negotiations with relevant parties in Shanghai.

6. From September 27th 1 1:00 to September 29th at 4: 00pm.

Famous and excellent new products exhibition.

Verb (abbreviation of verb) placement

1. Main venue: Shanghai International Gymnastics Center (No.777 Wuyi Road).

2. Reception place: Multifunctional Hall, 5th floor, Shanghai Meilun Hotel.

3. Accommodation: Shanghai Meilun Hotel (No.789 Wuyi Road) and Shanghai Oasis Building (No.555 Zhongshan West Road).

4. Project negotiation place: Meilun Hotel.

Sixth, the way of organization

Take the way of combining centralized arrangement with county (city, district) branch organizations in the whole city.

1, overall planning, overall publicity and opening ceremony activities are arranged by the municipal organization;

2, project negotiation by the county (city, district) government and relevant departments to organize enterprises to negotiate with the other relevant units;

3. On the premise of meeting the overall requirements, the famous, special and excellent new exhibitions and expositions will set up exhibition areas directly under the municipal government and nine counties (cities, districts) to organize their own exhibitions;

4, agriculture, tourism, science and technology and other special activities, organized and implemented by the municipal competent department, invited relevant leaders to participate.

Seven. Activity scale

The total number is about 400.

1, Lishui Party (140 people):

(1) There are about 20 leaders from municipal party committee and municipal government, municipal party committee organization department, municipal party committee propaganda department, municipal planning, economy and trade (cooperation), foreign trade, labor, agriculture, science and technology, tourism, Lishui Development Zone Management Committee, municipal government liaison office in Shanghai, news and other units;

(2) Counties (cities, districts) committees, governments and economic, trade, agriculture, science and technology, tourism and other units of about 80 people;

(3) There are about 40 project promotion enterprises.

2. Shanghai (25 people):

(1) Shanghai Municipal Party Committee, Municipal Government, economy, trade, cooperation, agriculture, science and technology, tourism, education and other units are about 1.

0 people;

(2) There are about 15 people in Changning District Committee, District Government and Organization Department, economy and trade, agriculture, science and technology, tourism, labor and other units.

3. Other inviting units (239 persons):

(1) About 14 leaders of provincial party committees, provincial governments and provincial departments;

(2) There are about 15 economic counsellors in some foreign consulates in Shanghai;

(3) There are about 20 news organizations;

(4) There are about 190 project signing representatives and merchants.

Eight. organization structure

Set up a leading group for the promotion of Lishui investment environment and the exhibition of famous new products, and be responsible for the preparation and organization of the activities under the leadership of the municipal party Committee and the municipal government. Shen Renkang, vice mayor, is the leader of the preparatory leading group, Wang Changrong, deputy secretary-general of the municipal party committee and director of the municipal party committee office, Yang Xiaohong, deputy secretary-general of the municipal government, is the deputy leader, and the responsible persons of relevant units directly under the municipal government and counties (cities, districts) are members. The preparatory leading group consists of five working groups: comprehensive group, presentation group, project and liaison group, publicity group and logistics and support group.

Exhibition planning process 2

1. Exhibition name: 20__ The 19th China (Shanghai) Building Decoration Materials Expo.

2. Venue: Shanghai New International Expo Center (No.2345 Longyang Road, Pudong New Area, Shanghai)

Three. Exhibition time: September 26 -28, 20__

Four. Si Nuo. : Booths F32 and F33 of N4 venue.

Fourth, the purpose of the exhibition:

1. Expand domestic and foreign marketing channels.

2. Establish the brand and popularity of the company.

The arrangement of verb (verb's abbreviation) exhibition

1, preparation before exhibition

(1) Work arrangement (reception, negotiation, information distribution, follow-up and division of labor)

(2) Work arrangement (working hours, scheduling, daily booth meeting, etc.). )

(2) Check whether the exhibition contents are in place (including exhibits, product information, publicity materials, equipment and tools, etc.). )

2. Booth preparation

(1) Exhibited products: 1, category 2, specification 3, quantity 4, sample classification and quantity 5, placement position.

(3) the layout of the booth; Including the overall design and material preparation of the booth. (promotional videos, samples, brochures, etc. )

3. Exhibitors' clothing: Exhibitors must wear uniform formal clothes and company badges during the exhibition.

4. Publicity materials: 1, brochure 2, leaflet 3, business card.

5. Booth layout

6. Exhibitors: exhibition arrangement, exhibition withdrawal, exhibition material distribution, exhibition logistics, goods classification, storage and collection, etc. , arrange responsibilities, select the number of people, and allocate!

(2) During the exhibition:

1. Product promotion activities:

① For the implementation of the promotion policy, give certain preferential treatment to the customers who sign the purchase contract on site (to be determined). ② On-site contracted customers can get a beautiful gift such as MP3, transportation card, gift box tea and digital camera.

2. Media reports:

(1) company website for synchronous reporting.

② Domestic and foreign industry media reports.

③ Diaoyu Island propaganda film (patriotic)

3. Activity planning to mobilize the popularity of the booth:

Activity 1: product lecture (calculation of hot-dip galvanized square pipe, angle steel and channel steel, product characteristics) Activity 2: quiz with prizes.

(3) After the exhibition:

1. Follow-up of potential customers.

2. Carve the fiery scenes in the exhibition into CDs, integrate the image and repackage them.

3. Follow-up reports on the website.

Intransitive verbs exhibit materials:

1. promotional materials:

① Invitation letter of potential customers √.

② Company profile

③ Product brochure √.

④ Poster √.

⑤ Gift

2. Negotiation materials:

① Business card √.

② Related contracts

3. On-site supply:

① Statistical table of customer data

② Guest sign-in book

(3) Business card holder: one is to hold the business cards of company employees and the other is to hold the business cards of guests.

Seven, warm tips:

1. Pay attention to the placement and demonstration of notebooks during the exhibition to prevent theft.

2. Pay attention to the whereabouts of the invited customers, when they arrive and receive them in time.

During the exhibition, the exhibition staff should not eat at the scene, but should show respect for the standard requirements of the brand and keep the exhibition hall clean and tidy.

4. After closing the museum every day, a summary meeting should be held in time to summarize the day's work, and problems should be solved in time. Important big customers try to make an appointment that night or the next day.

5. Exhibitors should be in dressing the, reflecting the company's good mental outlook and the business requirements of Zunchao brand.

I. Purpose of the activity:

1. Increase the interaction opportunities between the exhibition site and exhibitors;

2. Provide exhibitors with the opportunity to observe the instrument test on the spot;

3. Providing free inspection service for exhibitors is also one of the publicity and speculation schemes at the exhibition site.

Second, the activity time:

Wear it throughout the exhibition.

Three. Activity address:

In the telephone booth

1. Invitation promotion

① Invitation letter to promote foreign potential customers.

② Promotion of invitation letters from domestic potential customers.

(2) Activity operation plan:

2. Division of labor at the event site:

① Exhibition reception staff: 2-4 people, responsible for event exhibition, exhibitor reception, consultation, information release and business card exchange.

② Marketing personnel: 5 persons, who are responsible for giving detailed explanations to door-to-door customers.

2. Activity operation process:

(1) Communication between exhibitors and receptionists (the first important part);

② Exhibitors are guided to the staff of the registration office.

(3) Exhibitors' marketing personnel are in close contact (where exhibitors learn from their experience).

3. Precautions:

(1) The receptionist should collect information such as the customer's business card, so as to track the customer after the meeting. In addition, we should distinguish the invited customers and treat the invited customers as guests of the exhibition. At the same time, all exhibitors should be greeted.

(2) Arrange personnel flexibly according to the number of people on site.

Second, the activity time:

During the exhibition, it will be held once a day in the morning and once in the afternoon, each lasting 30 minutes. The specific time is tentatively set as: am 10:30- 165438+ 0: 00 pm and 3:30-4:00 pm (the specific time can be temporarily adjusted according to the actual situation).

Exhibition planning process 3

I. Theme of the event:

Colorful marketing, happy to win and sell.

Attachment: Conghua Boutique Showing Urban Style (

Second, the activity content:

This "Commodity Fair" is open to all teachers and students of Oriental Vocational and Technical College, and its activities include student marketing and business exhibition. At the same time, the "commodity auction" was innovatively interspersed in the event, which made the atmosphere more lively. Through the promotion and organization of activities, it provides a platform for students and merchants to "show, communicate, trade and cooperate", so as to achieve the win-win goal of students applying what they have learned in marketing and merchants' brand promotion. In order to encourage urban construction students and businesses to actively participate in this activity, the organizers set up four awards for students: sales award, gold service award, creativity award and gold team award, and set up four awards for businesses: gold sponsor, welcome shop award, gold store manager award and integrity management award. In addition, it will meet the needs of students and businesses, skillfully design venues, rationally arrange booths, and strive to create a "colorful and harmonious" marketing atmosphere. There will also be a splendid and grand "Opening Ceremony" and an exciting "Closing Ceremony and Awarding Ceremony", highlighting the theme of "Happy Consumption, Happy Winning and Selling".

Third, the purpose of the activity:

(1) Enrich campus culture, stimulate the marketing creative potential of our students, and provide practical opportunities for our students to learn marketing planning and apply what they have learned;

(2) Strengthen the communication and cooperation between Oriental Vocational and Technical College and external merchants, improve the brand awareness and reputation of sponsors and deepen the brand image of teachers and students through activities, publicity and on-site merchandise display;

Four. Time and place of activity:

Time: _ month _ day-_ day

Location: at the entrance of the teaching building (advantages: large area, large flow of people).

Verb (abbreviation for verb) Event organizer:

Organizer: Student Union of Engineering Department of Oriental Vocational and Technical College (note: computer application technology and information management technology are the key majors of the college).

Assisting units: Pulley Association, Street Dance Club, Wushu Association, Wing News Agency and Badminton Association. ...

Sponsor: ............

Market analysis of intransitive verbs;

Dongfang Vocational and Technical College is located atNo. 1 Yongjiang Road, Longwan District, adjacent to the street corner. There are more than 6000 students in this department. The campus atmosphere of our school is active and we accept new things quickly. Therefore, the campus market of Oriental Vocational and Technical College is more suitable for all businesses as a place to display goods. Our organizer also successfully held a large-scale campus "commodity fair".

Seven. Merchant's rights and interests: (The following rights and interests are enjoyed by the named merchant, and the ordinary promoters enjoy the following rights and interests: 2, 3, 4, 5, 6,, and D of B.. )

A. Obtain the naming right of the contest, such as the _ _ Cup _ _ Trade Fair of Urban Construction Vocational College. (How to embody the names of both parties in the naming right needs specific consultation. )

B, as the publicity subject of the whole activity, it is reflected in the following aspects:

1. The activities are planned with the brand as the object.

2. Banners, posters and leaflets that last for one month will deepen the brand image.

3. Become the design theme of the background of the event, the invitation letter and the main body of the admission ticket.

4, two days before the event, visit the monitor of each class, take the class as the unit, and increase publicity. After the activity, the newsletter of the activity was put on the news column of the college website, and the activity was published in the journal of the Department of Management Engineering and campus newspapers.

5. People will be sent to distribute leaflets at the event site to promote the products of the merchants.

6. Show the results of activities in the form of photos, posters, periodicals and news to further promote the brand.

C. have the right to choose the venue first.

D. be invited to attend the opening and closing ceremonies and present prizes to the winners.

Exhibition planning process 4

Purpose: This campus commodity fair serves to cultivate high-skilled applied talents to meet the needs of future marketing development, and is a practical teaching platform integrating vocational ability training, vocational skill competition and vocational attitude training.

Activity Name: Campus Commodity Fair

Activity time: 5.18-5.2211:30-3: 00.

Venue: lobby, 1st floor, Wu Ge Building.

Fair goal:

Through the practice of participating in the trade fair, from the overall planning, preparation and division of labor, attracting investment, promotion and design of the exhibition to the on-site management of the exhibition, at the same time, as an exhibitor, you need to analyze market opportunities, determine the business goods, understand the price of the selected goods, buy goods, negotiate and bargain, determine the sales price, display goods, advertise, on-site sales, online electronic trading and distribution. Experience commodity sales technology, enhance market awareness, accounting awareness and management skills, cultivate students' sense of teamwork and competition, and cultivate and exercise professional qualities such as communication ability and adaptability.

Exhibition content:

serial number

Training name

Training mode

Training place

1

Commercial activities of commodities

Field participation

Commodity fair site

2

Commodity display

Live display

Commodity fair site

three

opening ceremony

Field observation and participation

Commodity fair site

four

Exhibition site management

firsthand experience

Commodity fair site

(1) Investment Promotion Planning

By lobbying enterprises to participate in or sponsor commodity fairs, students not only increase their understanding of accounting, but also exercise their ability to communicate with others, and at the same time urge them to understand enterprises and move towards society.

(2) Exhibition promotion planning

Combined with the marketing planning course of marketing specialty, under the guidance of professional instructors, a promotion plan is designed to increase the attraction of commodity fairs, improve the sales of exhibitions, enhance the promotion atmosphere of exhibitions, and organically combine students' course study with practical application.

(3) Commodity business activities

Students (groups) will participate in commodity fairs as exhibitors and guide students to analyze market opportunities, market conditions, business methods, commodity procurement, price setting, etc.

(4) commodity display

Draw lessons from foreign exhibitors' commodity display methods, reasonably design commodity display methods according to booths, and set booth awards.

(5) Opening ceremony

Let students observe the whole process of the celebration ceremony, be familiar with the celebration as an organization of public relations activities, and consciously guide students to experience it personally in the course of three years, from the initial teacher organization to the form of teachers guiding students.

(6) Exhibition site management

Instruct students to deal with routine and unconventional events in the sales field, such as on-site promotion management, consultation point setting and on-site supplier management.

Through the above practice, students can participate in all aspects of the whole exhibition, not only experience the whole process of exhibition sales, but also exercise a series of management skills, and also cultivate students' sense of teamwork and competition.

Evaluation content

(1) Based on the product sales and sales set by students at each booth from the first day to the end of the exhibition.

(2) According to the favorable rate of teachers and customers, it is the after-sales feedback of customer service.

During the development of commodity fairs, questionnaires can be sent at the venue to investigate the satisfaction of merchants, involving service attitudes, methods, channels and concepts. , and the quality of the products is qualified, the price is reasonable, and there are no fake and shoddy products. All merchants take the booth number as the survey booth number, and count the bad reviews, middle reviews and favorable reviews. The well-received merchants are the winners.

(3) According to whether the students are innovative or not, that is, the creativity of store planning, the innovation of business philosophy and the innovation of publicity methods.

(4) For the booth that can sponsor the trade fair, a reward of less than 5 points will be given according to the sponsorship.

(5) According to the quality of all kinds of planning schemes written by students as the assessment basis.

(6) Experience articles (summaries and suggestions) after the fair are one of the standards.

Exhibition planning process 5

Exhibition theme:

Sun City Shopping Center

The Second New Year Festival in East Zhongshan

Taiwan Province Food Festival+New Year Fair+Clothing+New Year.

Exhibition time:

20__ year 65438+1October 22nd to 65438+1October 30th.

Exhibition location:

Sun City Shopping Center Main Gate Plaza

Exhibition form:

Exhibition venue * * * 8000m2, planned booth 150 3_3m.

Exhibition category:

Tobacco and alcohol area: beer, red wine, foreign wine, soft drinks, fruit juice and tea drinks.

Clothing area: middle and high-grade men's and women's clothes, children's clothes, bedding and toys.

Food area: food street, condiments, snacks and Zhongshan specialties.

Festival ornaments area: New Year pictures, paper-cuts, floating in the spring, couplets and holiday lanterns.

Flower area: New Year oranges and other festive flowers.

Promotion:

I. Southern Metropolis Daily

Hard width 1 period: ordinary 1/2 color board. 1.2 1 Release (opening advertisement of the fair)

Second, leaflets

20,000 copies, 1. 19~20, delivered by torchbearers in the open area.

3. Torch TV:

15 second TV commercial, interrupted by Jade TV commercial, 16-25 6 times a night, 60 times in ten days.

Five, outdoor advertising:

1 .60 light on Dongzhen Avenue /4_ 1.2m/ 9.6m2 on both sides/* * 576m2. 2. On the west side of Sun City 1 billboard, Zhangjiabian bus shelter 25.2_8.2m3 4 advertisement.

4. Signpost of Sun City, 2.5_ 1m, *** 16.

Seven, community banners:

A large community in the development zone entered the residential area, and the banner of 100 was hung.

Eight, free bus tail:

8 sets of free shuttle advertisements in Wal-Mart Stores.

Nine, the atmosphere layout:

There are 20 balloons floating on the square, entrance and exit arches.

On-site activity support:

"Zhongshan Most Beautiful Bride Finals and Grand Opening of the Second New Year Fair in East Zhongshan" In order to cooperate with the launch of the New Year Fair and gather popularity, the "Zhongshan Most Beautiful Bride" Finals hosted by Sun City was held in Sun City Plaza on June 5438+0.23.

Cost budget:

Quantity Item Quantity Price (Yuan) Remarks:

1 Southern Metropolis Daily 1/2 Hard and Wide Color Edition 1 0 Issue 0 Christmas Gift

3 Print 20,000 copies and 4,400 copies on a single sheet of paper.

4 single delivery 10 person 1600 development zone for two days.

After 60 TV commercials, the price is 14000.

6. The rental of outdoor advertising space in 4 yuan is 5600 yuan 15 days, including production.

7 flag 60 9200 inkjet installation

8. Installation of billboard 1 spray painting on plot 3306 on the west side of Sun City.

9 Road Signs 16 600 Painting Installation

10 community banner 100 5000 production and installation

1 1 8 sets of 2750 spray paint installed at the rear of the bus free of charge.

12, 20 groups of 5600 arches have their own.

13 complete set of materials such as site signs 1000

Total temporary production required on site: 53,056 yuan.