I beg for a paper, the title is: Introduction and promotion of tourist attractions in Shanxi. . . .

Shanxi has a long history and splendid culture. It is one of the birthplaces of Chinese civilization and one of the provinces with the most historical and cultural relics in China. According to statistics, Shanxi's existing wooden buildings before the Liao and Jin dynasties account for 72.6% of similar buildings in the country. There are more than 35,001 cultural relics and historic sites distributed throughout the province, 119 national cultural relics protection units, and more than 2,000 years of history. 118 historical capitals. In recent years, Shanxi Province has done a lot of effective work in revitalizing these precious resources and turning them into tourism products, forming unique advantages and influence. But at the same time, it is also increasingly highlighted that the tourism landscape and culture are out of touch, and the construction of landscape culture lags far behind the construction of landscape facilities. The phenomenon of emphasizing landscape but not culture, having landscape but lacking culture, and having good landscape but poor culture is relatively common. Even if some enjoy good reputation at home and abroad High-profile tourist attractions are still in the primary stage of relying on tangible resources as selling points, and are far from forming their own cultural brands. Strengthening the construction of landscape culture is an important issue related to the sustainable utilization of Shanxi's historical resources and the sustainable development of the tourism industry. This article intends to discuss the relevant content.

1. The importance of strengthening the construction of landscape culture

(1) Strengthening the construction of landscape culture is an urgent need to enhance the core competitiveness of the tourism industry in Shanxi Province.

As we all know, a major challenge facing the tourism industry is the increasingly fierce market competition. Looking back at the development process of Shanxi's tourism industry since the reform and opening up, it can be roughly divided into three stages of competition:

The first stage is project competition. Reform and opening up have revitalized all industries. As a tourism industry that is very unfamiliar to traditional Chinese people, it has also emerged along with the trend. At this stage, whoever can take the lead in opening up natural or cultural landscapes will be able to attract the attention of tourists. Therefore, the characteristics of this stage can be summarized in four words: "You have nothing and I have it." As long as any place can provide decent tourism projects, it will be competitive.

The second stage is advertising competition. People have begun to realize that tourism is a profitable emerging industry, so they rely on mountains and water to eat. Places with natural or human resources have developed resources into tourist landscapes. Places without resources have also found ways to develop artificial landscapes as tourist attractions. use. After several years of hard work, tourism projects have begun to take shape in every place. In order to compete for tourists, various places spared no effort to create publicity, and competition in the tourism market has developed into advertising competition. The characteristics of this stage can also be summarized in four words: "You have my ring." Everyone has a few good travel products, but whichever company has exciting advertising and good publicity will be more competitive.

The third stage is cultural competition. As the tourism market matures, more and more tourists are participating in tourism and are well-informed. In the past, advertising alone was no longer enough to attract public attention, and competition in the tourism market has risen to a new stage, namely cultural competition. The characteristics of this stage can also be summarized in four words: "You sound special to me." The unique culture of landscape plays an increasingly important role in tourism market competition. Strengthening the construction of landscape culture has become the key to determining the survival and development of a local tourism industry. Because when the landscape hardware conditions are basically finalized, whoever can be innovative in the construction of landscape culture with large flexible space will be able to occupy the commanding heights and seize the initiative in the fierce market competition.

(2) Strengthening the construction of landscape culture is an urgent need to prevent the homogenization of Shanxi’s tourism landscape.

The vitality of tourism landscape lies in personalization. A landscape that has no individual characteristics or loses individual characteristics will be difficult to win in the fierce market competition. However, looking at the situation in Shanxi, some tourist landscapes are consciously or unconsciously leading to the misunderstanding of convergence or even homogeneity. Taking residential compounds as an example, there are more than ten compounds that have been opened or are being developed in the Jinzhong area alone. Several of the pioneering compounds are almost identical in terms of publicity, layout and operation. Each compound even has a unique explanation: "Look at the Forbidden City in the imperial city, and look at the X family in the private houses." This kind of convergent thinking not only fails to expand the popularity of the landscape, but also causes tourists to have many questions. The author has been asked more than once by friends from out of town, what are the main characteristics of each of your Shanxi courtyards? In fact, each courtyard has different cultural connotations. If these characteristics can be refined and displayed, it will form a rich Colorful courtyard culture with complementary advantages. The current practice of only focusing on imitating each other and not focusing on outstanding features will only narrow the path for the tourism landscape to survive.

The key to creating a personalized tourism landscape is not the hard elements but the soft elements. The so-called hard elements are the physical elements of the landscape that can be seen and touched. As long as you have the strength in this aspect, you can invest more and produce more. You have it and I have it all. The so-called soft elements are an atmosphere and a spirit that are attached to the outside of the landscape and penetrate into the landscape. In a nutshell, it is landscape culture. Landscape hardware is easy to be "cloned", but good landscape culture cannot be copied.

Experience has proven that the essential difference between landscapes lies in culture rather than hard components. Especially for tourist landscapes of the same type in the same area, it is difficult to give people a permanent impression simply by relying on their external form. Strengthening the construction of landscape culture is not only an objective need for diversification of the tourism market, but also the fundamental way for landscape groups to get out of the misunderstanding of convergence. If the tourism landscape wants to survive and develop better, it must work hard to create a landscape culture.

(3) Strengthening the construction of landscape culture is an urgent need to preserve and continue historical and cultural heritage.

In October 2004, the ancient city wall of Pingyao, which has a history of thousands of years, suddenly collapsed on a large scale, which attracted widespread attention from domestic and foreign media, and triggered reflection and debate on the living conditions and management methods of historical heritage. . From the perspective of landscape culture, the experience of Pingyao’s ancient city wall has given us at least the following two insights: First, historical and cultural heritage is a non-renewable and scarce resource. When we turn it into cultural capital, we must abide by the principle of “enough is enough”. If we over-exploit or even treat historical remnants as a "cash cow", we will prematurely lose our valuable place for historical and cultural education for future generations. Second, historical heritage is also a living and objective existence that needs humane respect and protection. Otherwise, no matter how vital the landscape is, it will be destroyed or die in the rolling dust. Therefore, strengthening the construction of landscape culture is essentially to create an environment conducive to the survival and development of landscapes, an effective measure to maintain and extend historical and cultural heritage resources, and a concrete manifestation of the implementation of the Scientific Outlook on Development.

2. The basic connotation of landscape culture

Culture is a concept that has no unified definition. There are hundreds of definitions of culture in academic circles. But in terms of its essence, it is generally believed that culture is the product of human beings' unique creative activities and the result of human beings adding human nature to nature, thereby humanizing nature.

The so-called landscape culture refers to the spiritual concepts created and formed by people in the practice of long-term interaction with the landscape, and this concept is embodied in landscape construction, in all aspects of maintenance and appropriate development and utilization.

In a specific tourist landscape, landscape culture is roughly reflected in the following four aspects:

(1) The historical origin of the landscape. Any cultural landscape is the product of specific historical conditions and a cultural symbol of the times. A landscape often records a history, a story, symbolizes and represents a meaning and value. Landscapes are meaningful and full of vitality and vitality because of their attached historical and cultural values. Landscapes that lose their historical and cultural values ??will become unnecessary. The historical and humanistic value of landscape is developing and changing. The connotation of landscape culture lies first in discovering, preserving and enriching this meaning and value.

(2) Representative symbols of landscape. Landscape is the carrier of certain meanings and ideas, which are expressed through a series of external symbols. The symbol mentioned here is a broad concept. Specifically, it refers to the material existence of the landscape, such as the terraces and courtyards of the landscape, couplets, inscriptions, calligraphy, painting, inscriptions, and even layout and furnishings. They can all be regarded as specific symbols. It is these symbols. It constitutes the solid cultural connotation of the landscape.

(3) Unique rituals and activities of the landscape. As a tourist attraction, only solid cultural symbols are not enough. Modern tourists expect to see unique rituals and activities based on traditional culture in a specific landscape. For example, the emperor's arrival ceremony held in the Prime Minister's Mansion in the Imperial City of Jincheng, the scene of the county magistrate's verdict in Pingyao's Ancient County Government, and some folk performances developed for tourist landscapes are all dynamic cultural contents of the landscape that are loved by tourists. .

(4) Humanistic qualities and behavioral norms of the landscape team. Tourism landscapes are managed by specific groups of people, and landscape culture is, to a large extent, reflected through the business philosophy and spiritual outlook of the landscape team. As the saying goes, "To see a person, you must not only listen to his words, but also observe his actions." The same is true for people's understanding of a landscape. It not only depends on how the landscape is promoted to society and how it promises, but more importantly, it depends on how the team that manages the landscape performs it. This requires all employees of the landscape to reflect certain qualities and cultural connotations in serving tourists, so that the public can feel the excellent culture of the landscape.

3. General elements of landscape culture

Elements are necessary factors that constitute things. The general elements of landscape culture mainly include the following five aspects:

(1) Physical environment. The tangible environment is the basic factor that constitutes landscape culture. Without the support of visible and tangible landscape entities, there would be no way to talk about landscape culture. The tangible environment of the landscape includes two major contents: First, the internal environment. Mainly landscape buildings, cultural relics, facilities, etc. The second is the external environment, mainly the external atmosphere of the scenic spot. Judging from the situation in Shanxi, the internal environment of most tourist attractions is acceptable, but the problem is that the external environment is unsatisfactory. For example, in some scenic spots, tourists are chased, intercepted, and harassed by various promoters as soon as they get off the bus, which greatly reduces the image of the landscape in the minds of tourists.

(2) Symbol system. Western scholar White pointed out: "'Symbols' can be defined as things that users give meaning or value." Therefore, the application of symbols is the emergence and existence of culture. "All culture (civilization) depends on symbols. It is precisely because of the generation and use of symbols that culture can emerge and exist; it is precisely because of the use of symbols that culture can be immortal. Without symbols, there would be no culture." According to With this theory, we can attribute landscape culture to a system composed of a series of symbols. Specifically speaking, it is divided into two sub-elements: First, fixed symbols, that is, materialized signs that tourists can only experience and share their value or meaning when they are there. The second is mobile symbols, such as landscape souvenirs, postcards, atlases and other cultural signs that tourists can carry.

Frankly speaking, Shanxi is still far from forming a tourist landscape with a complete symbol system. Symbol elements are items that need to be carefully supplemented in every landscape.

(3) Read and listen to the text. As an element of landscape culture, reading and listening texts are mainly composed of three parts: first, visual text, second, auditory text, and third, Internet text. Visual texts include attractions and physical objects open to the public, ways to guide tourists to visit and appreciate, and various rituals and activities organized for tourists to participate. Auditory text includes commentary, live Q&A, background vocals, etc. Network text refers to the use of modern high-tech means such as the Internet to digitize and dynamize landscape information. Good reading and listening text can reflect the entire landscape, help the public understand the meaning and value of landscape cultural symbols, and bring tourists a full range of beautiful enjoyment and memory. The vast majority of tourist attractions in Shanxi currently do not have reading and listening texts in the strict sense. They are still at the primary reading and listening level of architecture and tour guides, and cannot meet the diverse reading and listening needs of tourists. This is something we urgently need to make up for and improve.

(4) Tour guide team. "Tourism all depends on tour guides." This sentence vividly expresses the important position and role of tour guides in the dissemination of landscape culture. In fact, tour guides are the soul of the landscape. The kind of tour guide will bring the kind of landscape culture to the public. Not long ago, the author visited Wuyi Mountain, which has the crown of world natural and cultural heritage. The tour guide of Jiuqu River Bamboo Raft in the scenic area left an unforgettable impression on everyone. During the nearly two-hour water tour, the tour guide talked about every scene and answered every question. He also connected the significance and value of each scenic spot with today's social life, which was full of fun and endless aftertaste. It is understood that in order to make the golden project of bamboo raft tour bigger and stronger, Wuyishan Scenic Area specially organizes tourism professional classes and selects young, strong and expressive young men and women from the graduates to serve as arrangers and tour guides. Through them, Expand the popularity of the scenic spot with commentary along the way. "Five Yi, the most beautiful in the southeast" is certainly a creation of nature, but it is also inseparable from the fact that the scenic spot has a team of high-quality tour guides. Facts have shown that the tour guide team is an indispensable and important factor in landscape culture.

(5) Humanistic care. Tourist landscapes are special places for humanistic activities, and humanistic care occupies a very prominent position in the construction of landscape culture. Specifically speaking, the humanistic care of tourist landscapes can be divided into eight words: safety, convenience, integrity, and consideration. The so-called safety means to strengthen tourists' safety awareness through various methods, and at the same time make a plan to deal with public security crises. The so-called convenience means to maximize the convenience for tourists in terms of landscape game rules and service facilities. The so-called integrity means to do everything possible to fulfill the promise and do our best to meet the legitimate needs of tourists in all aspects. The so-called balance means treating VIPs and masses, groups and individual guests equally, and never favoring one over another.

4. Realistic paths to strengthen the construction of landscape culture

Understanding the important role and basic connotation of landscape culture construction is to solve the problem of how to strengthen the construction of tourism landscape culture. As far as Shanxi is concerned, the following three aspects of work should be done currently:

First, establish awareness of landscape culture. The tourism industry is also a cultural productive force, which has become the common consciousness of the whole party and the whole society. At present, many places have tasted the sweetness of developing the tourism economy and are willing to spend time and money on the construction of tourist landscapes, but they have not yet paid due attention to the construction of tourist landscape culture. As everyone knows, the main part of the economic value of tourism products lies not in material value, but in cultural aesthetic value. Without paying attention to the development and utilization of landscape culture, lasting tourism capital cannot be generated. Some places in Shanxi have learned profound lessons in this regard. If we truly value the tourism economy, we must firmly establish the awareness of landscape culture in our minds. We must attach as much importance to the construction of landscape culture as we do to landscape construction in specific work, so that both landscape construction and cultural construction must be grasped, and both hands must be strong.

Second, carry out research on landscape culture. Landscape culture construction involves multiple disciplines and requires certain academic theoretical basis and support. At present, there are many units engaged in the planning and development of tourist attractions in Shanxi, but there is no institution specializing in landscape culture research. Relevant departments should include tourism landscape cultural projects in subject planning, integrate forces, build a platform, and carry out relevant research in a targeted manner. It may be considered to first select several representative tourist landscapes in the province to conduct in-depth and detailed investigations, diagnose the defects of landscape culture on a case-by-case basis, enrich the connotation of landscape culture, and then enhance the social image and economic benefits of the entire tourist landscape.

Third, formulate landscape cultural policies. The construction of landscape culture is inseparable from policy guidance. On the basis of investigation and research, it is necessary to formulate an outline for the development of tourism landscape culture in the province, unify the normative requirements for landscape culture construction, and formulate corresponding evaluation index systems and reward and punishment measures. By summarizing experience and selecting model trees, we can create a strong atmosphere for landscape culture construction and use excellent landscape culture to comprehensively shape a new image of Shanxi's tourism landscape.

In short, strengthening the construction of tourism landscape culture is a major article related to the sustainable development of Shanxi's tourism industry, and it is also an important aspect of a culturally strong province. At present, Shanxi is doing a remarkable job in using its unique historical resource advantages to build a culturally strong province strategy and cultural industry. The time is ripe to strengthen the construction of tourism landscape culture. The author will shed some light on this issue in the hope of attracting wider attention and more attention. For in-depth discussion.

5A-level scenic spot:

The Yungang Grottoes are located at the foothills of Wuzhou Mountain, 16 kilometers west of Datong City. They are dug into the mountain and stretch for 1 kilometer from east to west. The national key cultural relics protection unit is one of the three largest grotto groups in China and is also a world-famous art treasure house. Because the grottoes were built at the foothills of Wuzhou Mountain and the highest point was named Yungang, they were named Yungang Grottoes. There are 53 existing caves and more than 51,000 stone statues. The tallest Buddha is 17 meters, and the smallest is only a few centimeters. On the southern cliff of Wuzhou Mountain, stretching one kilometer from east to west, the Buddhist niches of the Yungang Grottoes are densely covered like a honeycomb, with large, medium and small caves embedded in a dense and dense pattern halfway up the Yungang Grottoes. Stone Buddhas gather here, and stone figures, stone horses, stone carvings, and reliefs gather together. It is one of the largest stone carving groups in my country. The Yungang Grottoes have a history of more than 1,500 years. They were first built in 453 AD (the second year of Xing'an in the Northern Wei Dynasty) and were excavated by Tan Yao, a Buddhist monk at that time. Most of them were completed in AD 495, which took more than 40 years, and together with the remaining small caves, it took nearly 50 years. More than 40,000 people participated in the excavation, and even Buddhists from the Lion Kingdom (Sri Lanka) at that time also participated in this world-famous artistic creation.

Wutai Mountain is located in the northeast of Shanxi Province and is the northern end of the Taihang Mountains. It spans Wutai County, Fanzhi County, Dai County, Yuanping County and Dingxiang County in Xinzhou area, covering more than 100 miles on Friday. The central area, Taihuai Town, is 90 kilometers away from Wutai County, 160 kilometers away from Xinzhou City, and 240 kilometers away from Taiyuan City, the capital of Shanxi Province.

4A-level scenic spot

Qiao Family Courtyard is located in the beautiful and fertile Jinzhong Basin of Shanxi Province. It is located in Qiaojiabao Village, 12 kilometers northeast of Qi County and 50 kilometers away from the provincial capital Taiyuan. , forming a one-day tour pattern with the famous Chinese Zhouyi Palace, Yanshou Temple, Jiugou Scenic Area, Qujia Courtyard, Ming and Qing Streets, Changyuchuan and other scenic spots in Qixian County.

Jinci Temple is one of the key cultural relics protection units in the country. It is located at the foothills of Xuanweng Mountain, 25 kilometers southwest of Taiyuan City. Jin Temple was originally built to commemorate the second son of King Wu and the founding lord of Jin in the early years of the Western Zhou Dynasty (11th century BC). The year of its creation is unknown. Li Daoyuan's "Shui Jing Zhu" of the Northern Wei Dynasty contains records about Jinci, which shows that it was already quite famous at that time.

The Hukou Waterfall of the Yellow River is located in the Yellow River bed of the Shanxi-Shaanxi Gorge, 45 kilometers west of Ji County and 165 kilometers away from Linfen City. It is the largest yellow waterfall in the world and is famous both at home and abroad for its majestic momentum. There are mountains on both sides of the place, and a huge ditch has been washed out on the rocks at the bottom of the river. It is 30 meters wide and about 50 meters deep. The rolling yellow water rushes here, hanging upside down and pouring. If a galloping horse goes straight into the ditch, the waves roll, the waves roar, and the vibrations are heard for miles. Audible. It is shaped like a giant boiling pot, hence its name. The waves of the Yellow River stir up clouds of mist and smoke. As the water mist rises, the smoke clouds change from yellow to gray, and from gray to blue. The scenery is so beautiful that it is said that "smoke arises under the water." Hukou Waterfall not only has the wonders of "smoke rising from the bottom of the water" and "colorful bridges reaching the sky", it is also said to be "sailing on dry land". Upstream ships must leave the water to land here, and must be carried or transported around Hukou (the so-called "dry land boating") before they can enter the water and continue their voyage. This has not changed for thousands of years.

Pujiu Temple is located on the Emei Plateau in Yongji County in southwestern Shanxi Province. It is adjacent to the ancient Puzhou City site in the south and Xixiang Village in the east. The temple site is high and full of pines and cypresses. It faces the Yellow River Bay in the west and the turbulent water. It faces Zhongtiao Mountain in the east and stands like a barrier, with a broad and open sight. A long, broad street with a sloped bottom under the plateau was the ancient post road leading to Chang'an. This is the place where the story of the famous Chinese historical drama "The Romance of the West Chamber" takes place. There is a square brick pagoda in the temple, formerly known as the Relic Pagoda and commonly known as the Yingying Pagoda. This pagoda, together with the Echo Wall in the Temple of Heaven in Beijing, the Baolun Temple Pagoda in Henan, and the "Stone Qin" in the Great Buddha Temple in Tongnan County, Sichuan, is called the four major existing echo buildings in my country; the Shaking Tower in Shan State, Myanmar, and the Sol Tower in Hungary. The Music Tower in Knock, the Incense Tower in Marrakech, Morocco, the Clock Tower in Paris, France, and the Leaning Tower of Pisa in Italy are known as the six most amazing towers in the world.

The Imperial City Prime Minister’s Mansion is the former residence of Chen Tingjing, the teacher of Emperor Kangxi of the Qing Dynasty, the CEO of the Kangxi Dictionary, and a scholar of Wenyuan Pavilion. It is located in the north of Yangcheng County, Shanxi Province. Huangcheng Village in Liuzhen is a unique castle-style building complex with mountains and rivers, majestic city walls, and numerous battlements. The houses are simple, elegant and well-proportioned.

Lingshi Wang Family Courtyard Tourist Attraction The Wang Family Courtyard is located in Jingsheng Town, 12 kilometers east of Lingshi County, Shanxi Province. It is 35 kilometers away from the ancient city of Pingyao, a world cultural heritage, 4 kilometers away from Mianshan Mountain in Jiexiu, and 2 kilometers away from Zishou Temple where the heads of the Eighteen Arhats returned to their hometown overseas. It is a road launched by Shanxi Province in recent years with the advantages of "famous cities, famous mountains, famous courtyards and famous temples" Premium travel routes. The Tongpu Railway and 108 National Highway run through the county. The newly opened Dayun Expressway Lingshi exit is 2 kilometers away from the Wang Family Courtyard, making the transportation very convenient.

Mianshan Scenic Area in Jiexiu City, also known as Jieshan, is located 20 kilometers southeast of Jiexiu City and belongs to the Taiyue Mountains. It is located at the junction of Jiexiu, Lingshi and Qinyuan counties and stretches for 50 More than 100 kilometers, with an altitude of 2O72 meters. Mianshan has steep mountains, many cliffs, green pines and cypresses, and very beautiful natural scenery. It is a provincial-level scenic spot.

Hunyuan Hengshan Tourist Area Hengshan, also known as Changshan, is located 10 kilometers south of Hunyuan County and 62 kilometers away from Datong City. Together with Dongyue Taishan, Xiyue Huashan, Nanyue Hengshan, and Zhongyue Songshan, it is also known as the Five Mountains and is famous at home and abroad.

Pingyao Shuanglin Temple Color Sculpture Art Museum Pingyao Shuanglin Temple Color Sculpture Art Museum is a Buddhist art museum. Shuanglin Temple is located on the north side of Southwest Qiaotou Village, Pingyao County, Shanxi Province.

Shuanglin Temple is a national cultural relic protection unit. In 1988, the Color Sculpture Art Museum was established here.

Jiezhou Guandi Temple Tourist Area Jiezhou, formerly known as Jieliang, is the hometown of Guan Yu, the famous Shu-Han general of the Three Kingdoms. It is located in Jiezhou Town, 15 kilometers southwest of Yuncheng City. In the west of the town is the largest existing Guandi Temple in the country. Commonly known as Jiezhou Guandi Temple, it is a national key cultural relic protection unit.

Pingyao County Government Museum is located in the southwest of Pingyao Ancient City, facing south and facing north, covering an area of ??about 26,000 square meters. The county government office is divided into three roads: left, middle and right. On the central axis from south to north are the government office, Yimen, archway, lobby, house gate, second hall, inner house, etc., and extend outward to Nanheng Street. Nowadays, the lobby and other buildings of the county government are being restored. All we can see are the second hall, the inner chamber and the wing room on the right side of the second hall. These courtyards still basically retain the characteristics of the Ming and Qing yamen and are solemn.

The Hongdong Big Sophora Tree Root-seeking Ancestral Worship Garden Tourist Scenic Spot To the north of Hongdong County, on the west side of Jia Village, there was Guangji Temple in the Ming Dynasty. To the left of the temple was a large Sophora japonica tree planted in the Han Dynasty with flourishing branches and leaves. The trees are luxuriant, tall and tall, providing shade for acres. Dayun Road runs through it to the east, making transportation very convenient. The government of the Ming Dynasty repeatedly relocated people from Shanxi to other places, and immigrants from Hongdong and nearby areas, which had a large number of immigrants, concentrated here. The relocated immigrants were reluctant to leave when they set off, and looked back frequently. The ancient locust tree became the most memorable symbol of the immigrants at that time when they said goodbye. To this day, in Shanxi, Hebei, Henan, Anhui, Jiangsu and other places, two folk proverbs are still widely circulated: "Ask me where my hometown is, there is a big locust tree in Hongdong, Shanxi." The ancient locust trees of the Han Dynasty have long since disappeared. The second-generation ancient locust tree has also dried up, while the third-generation ancient locust tree is growing vigorously, with luxuriant branches and leaves, as tall and straight as the ancient locust tree in the Han Dynasty. In order to commemorate the ancient locust tree, an exquisite and unique stele pavilion with carved beams and painted pillars, cornices and brackets was built in 1911 at the ancient locust tree in the Han Dynasty.

China Ticket Office Museum China's first ticket office - Rishengchang, is located in the prosperous area of ??West Street in Pingyao Ancient City, the "First Financial Street of the Qing Dynasty". The entire old site covers an area of ??2324 square meters, with compact land and clear functions. From the establishment of the bank account in the early years of Daoguang of the Qing Dynasty to the closure of the bank, after more than a hundred years, it was once "the leader in China's finance", with branches spread across 35 large and medium-sized cities across the country, and its business reached as far as Europe, the United States, Southeast Asia and other countries, to "connect the world" It is famous and praised by Mr. Yu Qiuyu as the "countryside grandfather" of all banks in China. (Yu Qiuyu, "Ashamed of Shanxi") It was such a small courtyard that pioneered China's national banking industry and once controlled the economic lifeline of the entire Qing Dynasty in the 19th century.

Ruicheng County Yongle Palace Tourist Area Yongle Palace in Ruicheng, Shanxi is a Taoist temple, formerly known as Dachun Yang Longevity Palace. The palace was originally located in Yongle Town, 20 kilometers west of Ruicheng. According to the relevant classics (Tao Zang) and the inscriptions in the palace, it was the birthplace of Lu Dongbin, one of the "Eight Immortals" of Taoism. After Lu's death, the villagers changed his former residence to "Lv Gong Temple". At the end of the Jin Dynasty, the story of Lu Dongbin spread further and further, and the number of people worshiping it gradually increased. The ancestral hall was expanded into a Taoist temple, and was later destroyed by fire in the third year of Emperor Taizong of Mongolia (1231). The current Yongle Palace was built in the Yuan Dynasty. At that time, Qiu Chuji, the leader of Quanzhen Sect, was very favored by the imperial court. This sect also regarded Lu Dongbin as its founder, so the emperor ordered the temple to be upgraded to a palace. Pan Dechong, a Taoist leader from the south and north of Hebei Province, was sent to preside over the construction of the palace. It took fifteen years to complete the main building in the third year of Zhongtong (1262). It was not until the eighteenth year of Zhizheng (1358) that the murals were completed. The construction period lasted for 110 years. For many years, it has been almost always associated with the Yuan Dynasty. Although there were minor repairs during the Ming and Qing Dynasties, the original appearance of the Yuan Dynasty was basically preserved. After liberation, because the old site of Yongle Palace was in the flooded area of ??the Sanmenxia Water Conservancy Project, starting in 1959, it took seven years to move all the buildings and murals to the new site for restoration and preservation.

Pingyao Confucian Temple and Xuegong Museum Pingyao Confucian Temple is one of the six best in China. The earliest existing Confucian temple in China; the most complete preserved Confucian temple complex in China; the largest group of statues of Confucius and Confucian sages in China; the largest existing exhibition on the history of Chinese imperial examinations in China; and the only professional photography museum in China.