What impact does PESTG model have on tourism?

Analysis of China Tourism Based on PESTG Model Description of current tourism characteristics: Tourism has the reputation of "smokeless industry" and "eternal sunrise industry", and ranks as the three major industries in the world along with petroleum industry and automobile industry. . PESTG analysis 1. The influence of economic environment on tourism Since the reform and opening up, China's economic development has been in good shape, the gross national product has increased substantially, and people's living standards have been continuously improved. Tourism has a bright future. China's current traffic conditions and the construction of infrastructure such as tourist attractions are also improving day by day, which provides great convenience for people to travel. Integrate tourism elements into major industries, actively connect with the industrial layout of "along the bay, along the coast and along the road", cultivate a large tourism industrial chain vertically and horizontally, find the internal economic connection and combination point between tourism and related industries, make tourism become the adhesive of China's industrial development, mobilize the enthusiasm and creativity of relevant industry departments and local governments to develop tourism, and truly form a joint force. 2. The influence of political and legal environment on tourism, such as protecting consumers' interests, prohibiting zero tour fees, preventing environmental pollution, and strengthening the supervision of travel agencies and tourism professionals; The municipal government comprehensively improves the quality and level of the tertiary industry and focuses on the policy of developing tourism. China has always followed the path of peaceful development, with long-term political stability and constantly improved laws, regulations and policies formulated by the state to adapt to tourism. The government is also paying more attention to tourism, hoping to take this opportunity to form a good local investment environment and achieve the purpose of attracting investment. China has established good diplomatic relations with neighboring countries and many countries in the world, which is conducive to the rapid development of China's tourism industry at home and its international March. New model and paradigm of driving effect. Deepen the government-led grand tourism development strategy, actively explore new ways of tourism development in economically developed areas, actively explore new ways of coordinated development of tourism and other industries in the new period, and actively explore new modes of protection and sustainable development of historical and cultural cities under the background of rapid urbanization, so as to form a tourism development in economically developed areas, maximize the multiplier effect of tourism economic influence into the national economy and regional cooperation system, and realize tourism integration. Enterprises are the cells of the national economy, and invigorating enterprises is the basis of efficient operation of the national economy and optimal allocation of resources. Under the modern market conditions, tourism enterprises, like most enterprises in the national economy, must operate healthily and efficiently in the market, and their behavior must be market-oriented, that is, conform to market norms and adapt to market operation mechanism. It means that an enterprise has the ability of self-management, self-financing, self-reform, self-development and self-restraint, and is free to advance and retreat into a certain market according to the rules, in pursuit of profit maximization. Enterprises are equal in grasping opportunities and powers, and are bound by the same laws within the market. Enterprises compete on the basis of fair, just and open rule of law, which is a necessary condition for enterprises to live in disorder. What conclusions will be drawn when these standards are used to measure the tourism enterprises in China? We can divide the tourism enterprises in China into several categories. One is small individual and collective enterprises, including township enterprises. At the beginning of the construction of the socialist market economic system, they actively entered the market earlier and operated independently, with fewer restrictions and constraints in all aspects. Market rules have a great influence on their behavior. The fittest survive and the unsuitable are eliminated. In particular, township enterprises have made remarkable achievements, which also provides valuable experience for the reform of large state-owned tourism enterprises. Because they are not the main force of tourism enterprises, they have a great impact on the overall market. These enterprises are the main bodies of the production and sales of tourism commodities, which occupy a certain proportion in the tourism vehicle and boat industry and are a supplement in the travel agency industry and the hotel industry. The other is a large state-owned tourism enterprise. For example, China Travel Agency, China Travel Agency and Youth Travel Agency. These group enterprises are obviously the backbone of tourism enterprises and the leader of travel agency industry. But it is also a representative enterprise that has changed from the old system to the new system. The problem of "marketization and enterprise" of such enterprises is serious, and they receive some special care, such as some monopoly on international tourists, and the government bears the operational risks for them. Large state-owned tourism enterprises have their own owners' centralized management. Take tourism as an example. For example, China Youth Travel Agency belongs to the Central Committee of the Communist Youth League, China Travel Agency belongs to the Overseas Chinese Affairs Office, China Travel Agency belongs to the General Administration of Tourism, and other travel agencies belong to a certain system. 3. The influence of social environment on tourism: First, more tourist destinations are open to China, and the successful bid for the just-concluded 2008 Olympic Games and the 20 10 World Expo will also attract the attention of the whole world to gather in China; Constraints and restrictions on various inbound and outbound tours have been relaxed one after another; Second, the introduction of paid vacation and the increase of civil servants' salary will greatly stimulate people's travel demand. 4. The influence of technological environment on tourism. The development of network e-commerce environment makes the online trading platform rise. 5. In tourism, geographical environment has the most obvious influence on tourism. Moreover, in this development process, one bright spot is gradually highlighted-the tourism advantage of the central region. In the whole process of the rise of central China, tourism must become the leader. First, the central region is rich in tourism resources. Second, the high population density in the central region means a potential tourism market. Third, the development of the eastern region is at the expense of the environment in a certain sense. A good environment has become a scarce resource in China, which is very dense in the central region. Therefore, in this development process, tourism should be the industry with the most comparative advantage in the central region, and this advantage will gradually become prominent. This is the conclusion drawn from the comparison of various industries. From the perspective of regional comparison, the same is true. In terms of resource quality, the eastern, central and western regions should be the best in the west, but the west faces objective constraints such as poor infrastructure and long transportation distance. Therefore, in comparison, the central region not only has corresponding advantages, but also has corresponding conditions.